This document discusses innovation in the knowledge society and new paradigms for success in Europe. It outlines the EU 2020 strategy and focuses on innovation, digital technologies, and an open and collaborative approach. It argues that user-centric, experimental, and systemic innovation that brings together public, private, and civic partners is needed. Local flavoring and living labs that involve users early on can help stimulate innovation from ICT use and build a stronger European innovation system.

1. Innovation in knowledge society - new paradigms for success! Bror Salmelin Advisor to the DG European Commission [email_address]

2. EU 2020, a renewed Policy for Europe Smart Growth Sustainable Growth Inclusive Growth Innovation « Innovation Union » Climate, energy and mobility « Resource efficient Europe » Employment and skills « An agenda for new skills and jobs » Education « Youth on the move » Competitiveness « An industrial policy for the globalisation era » Fighting poverty « European platform against poverty » Digital society: « A digital Agenda for Europe »

4. Facts and Figures Take-up Best Practice Transformation e-Economy e-Society Time Modified after OECD DSTI/ICCP/IIS(2000)5 Potential usage access technology infrastructure socio-economic infrastructure Transaction/business size nature of transaction/business Efficiency gains employment, skills, work organisation new products, services, business models contribution to wealth creation changes in product/sectoral value chains readiness intensity impact Societal Change ?

5. Social enterprises, drivers? (www.selusi.eu)

6. The World is…spiky (by Richard Florida)

7. Value is created in whatever way is appropriate , no longer dictated by organisational relations and boundaries

8. Innovation drivers for sure

9. And service drivers

10. Nature of innovation - sharing

11. Maslow’s Hierarchy of Needs

12. Maslow 2.0 for organisations

13. From needs to values

14. Source: http://www.yourmorals.org/schwartz_graph.jpg