This document discusses innovation in the knowledge society and new paradigms for success in Europe. It outlines the EU 2020 strategy and focuses on innovation, digital technologies, and an open and collaborative approach. It argues that user-centric, experimental, and systemic innovation that brings together public, private, and civic partners is needed. Local flavoring and living labs that involve users early on can help stimulate innovation from ICT use and build a stronger European innovation system.

1. Innovation in knowledge society - new paradigms for success! Bror Salmelin Advisor to the DG European Commission [email_address]

2. EU 2020, a renewed Policy for Europe Smart Growth Sustainable Growth Inclusive Growth Innovation « Innovation Union » Climate, energy and mobility « Resource efficient Europe » Employment and skills « An agenda for new skills and jobs » Education « Youth on the move » Competitiveness « An industrial policy for the globalisation era » Fighting poverty « European platform against poverty » Digital society: « A digital Agenda for Europe »

3. What is innovation? Make things happen! Science based linear innovation is NOT mainstream anymore! User-centric innovation Open innovation Systemic innovation Experimental mash-up Require Environments with courage Funding with courage Processes with courage (curiosity, exploration) Is Europe a good place to merge these? Values, ways of doing business, links cross-border? Technology infrastructure? Leadership?

4. Facts and Figures Take-up Best Practice Transformation e-Economy e-Society Time Modified after OECD DSTI/ICCP/IIS(2000)5 Potential usage access technology infrastructure socio-economic infrastructure Transaction/business size nature of transaction/business Efficiency gains employment, skills, work organisation new products, services, business models contribution to wealth creation changes in product/sectoral value chains readiness intensity impact Societal Change ?

5. Social enterprises, drivers? (www.selusi.eu)

6. The World is…spiky (by Richard Florida)

7. Value is created in whatever way is appropriate , no longer dictated by organisational relations and boundaries

8. Innovation drivers for sure

9. And service drivers

10. Nature of innovation - sharing

11. Maslow’s Hierarchy of Needs

12. Maslow 2.0 for organisations

13. From needs to values

14. Source: http://www.yourmorals.org/schwartz_graph.jpg

16. Stimulate Innovation from ICT Use Users turn from objects to active subjects Involve the user early (in all her/his roles) A European tradition: user participation early in the process Advanced user communities; Strong user industries in Europe automotive, aerospace, medical, pharmaceuticals, financial services, etc. Bring technology closer to people and organisational needs Make ICT simpler to use, available and affordable Make ICT more trusted and reliable Support innovative digital content and services that adapt to users’ context Respond to evolving societal demand: e.g. higher ICT literacy, ageing,.. Societal innovation

17. Innovation moving out of the Lab Centralized inward looking innovation Closed Innovation Ecosystem centric, cross-organizational innovation Innovation Networks Sources: Chesbrough 2003, Forrester 2004, von Hippel 2005 Externally focused, collaborative innovation Open Innovation

18. European Innovation System ? FROM END PRODUCT CAN NOT BEEN SEEN THE COOKING PROCESS IN DETAILS:  BUT IT REQUIRES RIGHT INGREDIENTS, ENERGY AND COOKING  LOCAL FLAVORING People, users Ideas Enterprises Openness in the process Local/Regional flavor Leaders The cooking pot (Living Labs) THE FIRE:  Public – Private – Civic partnership Creative commons Precommercial Public Procurement

19. More Information FP7: http://ec.europa.eu/fp7/ict www.openinnovation-platform.eu D G Information Society and Media: Directorate H; ICT addressing Societal Challenges [email_address] www.selusi.eu on social entrepeneurship