The document discusses creative marketing models and digital identity quality standards. It proposes connecting existing networks to create an autopoietic complex system. Case studies on networks like REMIP and Media Haka are presented, showing how multimedia production, social media design, and network dynamization can benefit partners through visibility, synergies and knowledge sharing. Interactive installations are proposed to model user networks through tags and data visualization.

1. DigiBIC Award 2011 Toulon, June 17 Fabrizio Palasciano

2. “ Creativity: Make new and useful connections beetween existing elements” Henri Poincaré (1906)

3. Creative Marketing Model developed in CREAMEDIA Creative Industry Business Program BarcelonaActiva (Barcelona) We build Networks with a creative use of digital resources to innovate the production process stimulate the birth of new economic models through Social Media Hacking, Systematurgy, Autopoietics Complex Systems in New Marketing Scenario for the Innovation Ecosystem: Clusters, Technology Parks, Research Centres. MEDIA HAKA: A TACTICAL MEDIA COMPANY With the support of Tecnopolis (Bari)

4. Education Multimedia Production Social Media Design Live Actions Interactive Installations Digital Network Building and Dynamization Process Sottotitoleti DIGITAL MODEL AND STRATEGIC PROCESS High Digital Identity Quality Standard

5. SOCIAL MEDIA: THE DIGITAL IDENTITY QUALITY STANDARD DID (Digital Identity) mesure the degree of maturity and penetration of networks on sharing and connective platforms. DID DID + + + others [ ] or + + DID others [ DID only DID without others [ ] ] DID down

6. Other Case Studies: Wainova, Apte, Sardegna Ricerche, Tecnopolis DID Twitter + Facebook + Others DID DID DID DID DID Twitter or Facebook + Others Others Only RSS Without RSS Down APSTI DIGITAL IDENTITY QUALITY STANDARD Italian National Network of Scientific and Technological Parks Area Science Park Parco Tecnologico Padano Vega Park Friuli Innovazione PST Tecnomarche Polo Tecnologico di Navacchio Pontech Kilometro Rosso Veneto Innovazione PST Galileo PST Sicilia Sardegna Ricerche APSTI Environment Park Molise Innovazione Palmer Parco Scientifico Romano PST KR Science Park RAF Servitec Star Verona Technapoli Tecnopolis Toscana Life Sciences Umbria Innovazione Tecinnova Parma Tecnopolo

7. Other Case Studies: Wainova, Apte, Sardegna Ricerche, Tecnopolis DID Twitter + Facebook + Others DID DID DID DID DID Twitter or Facebook + Others Others Only RSS Without RSS Down APSTI: HIGH DIGITAL IDENTITY QUALITY STANDARD Italian National Network of Scientific and Technological Parks Area Science Park Parco Tecnologico Padano Vega Park Friuli Innovazione PST Tecnomarche Polo Tecnologico di Navacchio Pontech Kilometro Rosso Veneto Innovazione PST Galileo PST Sicilia Sardegna Ricerche APSTI Environment Park Molise Innovazione Palmer Parco Scientifico Romano PST KR Science Park RAF Servitec Star Verona Technapoli Tecnopolis Toscana Life Sciences Umbria Innovazione Tecinnova Parma Tecnopolo

8. Connect all the internal nodes of a network among themselves. Connecting the network with other existing network enabling an autopoietic dynamic Autopoiesis and Autonomy of living systems Francisco Varela and Humberto Maturana NETWORK DYNAMIZATION Creating an Autopoietic Complex System

9. CI-BARIUM: Media Haka + Tecnopolis = Epistemic Incubator (Budapest 2008) A scale free network model for self-organization of start-up clusters. The cluster could represent a new knowledge system with high complexity and “entanglement” so that becoming a self growing network of know-how and information flow.

10. REMIP - RETE MEDICINA INTERNA PUGLIA Digital Network building and dynamization Social Medial Design : Remip on Facebook and Twitter, Stumble, Delicious, Slide Share and Scribd Multimedia Production : Scientific contents comes from nodes of the network REMIP and from a range of selected sources. - Remip News: articles - Remip Video: constantly updated video archive on Best Practices in Internal Medicine. - Remip Map: Geolocalization Systems Education Guides E-books www.remip.it a platform fully integrated with digital media tools

11. REMIP - RETE MEDICINA INTERNA PUGLIA Benefits Partnerships Synergies Exchange Best Practices Research Visibility Proximity Digital identities Training

12. MEDIA HAKA NETWORK OF NETWORKS

13. Innovation Journalism / Live Broadcasting / Infodesign / Dynamic Database Building / Buzz Real-Time networking / Low communication Cost / Lectures / Papers / Instant E-book / Instant Blogging / Videotagging / Geolocation / Interaction Design / Data Art Visualization / Software Art / Web / Performances Social Media Dinamization / Crowdsourcing / Workshops EVENTS: real time coverage 2.0 and network creation

14. SOCIAL MEDIA SCULPTURE Interactive Installation Live Network modeling by tags and Data Art Visualization User Specific Info-Sourcing model

16. SOCIAL MEDIA SCULPTURE Data Processing Each user will recive by email the network Url list related to his specific interests (Tags)

17. Hybrid Social Media Training A live networking action that allows the participants to: - Optimize their digital identity - Learn how to use Social Media for their business - Create a Real Time Network - Make a Real Time Social Media Marketing Campaign Lenght: 4h or 8h DIGITAL KAMATE Education Format

18. OUR NETWORK IS (Y)OUR HOME

23. Media Haka Gran Via de les Corts Catalanes 556, 3°2° 08011 Barcelona (Esp) +34931782980 www.mediahaka.com Equipe Fabrizio Palasciano [email_address] Monica Mureddu [email_address]