Account planning originated in London in the 1960s when Stephen King at JWT and Stanley Pollitt at PWP/BMP began focusing on understanding consumers to help plan advertising campaigns. JWT developed the first formal account planning process called the T-Plan in 1964. The term "account planning" was first coined by Tony Stead at a JWT meeting in 1968. Chiat/Day was the first US agency to adopt account planning. The Account Planning Group (APG) now represents the interests of account planners professionally.

2. Everything you knew about the history of Account Planning but didn’t know whom to tell !

3. Ten Questions

4. Question 1:In which country or city did Account Planning first begin?

5. Question 2:Who started Account Planning?

6. Question 3:In which agency or agencies did Account Planning first begin?

7. Question 4:Around which year did Account Planning begin?

8. Question 5:Identify this gentleman.

9. Question 6:And this gentleman.

10. Question 7:What was the name of the first branded Account Planning process?

11. Question 8:Who first coined the term ‘Account Planning’?

12. Question 9:Which US Agency first adopted Account Planning?

13. Question 10: Which professional body represents the interests of Account Planners?

14. So how did it go?

15. Question 1:In which country/city did Account Planning first begin? UK/London

16. Question 2:Who started Account Planning? Stephen King & Stanley Pollitt

17. Question 3:In which agency or agencies did Account Planning first begin? JWT & PWP/BMP(BoaseMassimiPollitt)

18. Question 4:Around which year did Account Planning begin? 1968

19. Question 5:Identify this gentleman. Stephen King (JWT)

20. Question 6:And this gentleman. Stanley Pollitt (PWP/BMP)

21. Question 7:What was the name of the first branded Account Planning process? The T-Plan at JWT (1964)

22. Question 8:Who first coined the term ‘Account Planning’? Tony Stead (at a JWT away day in 1968)

23. Question 9:Which US Agency first adopted Account Planning? Chiat/Day

24. Question 10: Which professional body represents the interests of Account Planners? APG (Account Planning Group)

25. Now that we’ve caught up with history… And done with the evaluation for this course! 

26. Let’s move on…