This document discusses how brands can learn from cultural icons to become iconic brands themselves. It provides two case studies of cultural icons: the grunge music movement of the 1990s and the novel and film One Flew Over the Cuckoo's Nest. The grunge movement emerged from the isolated music scene in Seattle and bands like Nirvana broke through with albums that resonated deeply with teenagers. One Flew Over the Cuckoo's Nest was a novel and later a highly successful film that represented the anti-establishment spirit of the 1960s. The document examines what made these works cultural icons and how their lessons can be applied for brands seeking iconic status.
18. Harvest Communications LLC Lessons from Cultural Icons Contact Us Page 16
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