370                                                                  FinanceAction:
                                                                          in     Financial
                                                                                       Statements

      a Performanca: successfully the business
                      How              is            beingrun asa tradingconcern?  Here
        we are concerned so muchwith profit aswitlr profitability.How well is the
                            not
        company   usingthe capitalit employs generate
                                              to         sales andin turn profits?
      t Filtancinlstarrr: Is the gqqrpanysolvent*O tiqt qt.Is it financiallysound?
      Tlie ratioscalculated eachofthesecategories
                           i!                           haverels'vance-foi differentstakehold-
      ers. Shareholders, potentialinvestors, particularlyconcerned
                         and                        are                        wjth the invest-
      ment ratios.Performance     ratiostell the strategicleaderhowwell the company doing
                                                                                      is
      as a busines. Bankersand other providersof loan capitalwill want to know that the
      business solventand liquid in additionto howwell it is performing.
                is
         This form of analysis mostrelevantfor profit-seeking
                               is                                  businesses,althoughsomeof
      the measures provequite enlightening
                   can                             whenappliedto not-for-profitorganizations.
         Ratiosarecalculated   from thepublished    accounts organizations, an analysis
                                                             of               but           of
      just one setof resultswill only be partly helpfirl.Tiendsareparticularly  important,and
      thereforethe changes resultsover a numberof yearsshouldbe evaluated.
                              in                                                          Care
      shouldbe takento ensurethat the resultsarenot considered isolationfrom external
                                                                      in
      trendsin the economy industry.For example, company's
                              or                           the           salesmay be growing
      quickly,but how do they compare     with thoseof their competitors the industryasa
                                                                          and
      whole?Similarly,slow growth may be explained industrycontraction,althoughin
                                                           by
      turn this might indicatethe needfor diversification.
         Hence,industryaverages,and      competitorperformance      shouldbe usedfor compar-
      isons.One problemhere is that different companies present
                                                              may         their accounts dif-
                                                                                         in
      ferent ways and the figures will have to be interpreted before any meaningful
      comparisons be made.Furthermore, industry
                   can                           the          maybe composed companies
                                                                               of           of
      varyingsizes variousdegrees conglomeration diversification. this reason
                   and                   of                  and                 For
      certaincompanies be expected behave
                         may                 to        differentlyfrom their competitors.
         In addition,it can be usefulto comparethe actualresultswith forecasts,       although
      thesewill not normallybe available peopleoutsidethe organization. usefulness
                                             to                                  The
      is dependent howwell the forecasts budgets
                   on                           and          wereprepared.
                                                                                                               (
                                                                                                               b
                                                                                                               p
      Financial
             statements
      The two most important statements
                                      usedfor calculating ratios are the profit and loss
      accountandthe balance sheet,simplifiedversions which are illustratedin Tables
                                                   of                                7.6
      and7.7,The full accountsmaybe requiredin order to makecertainadjustments.                                o
                                                                                                               t
                    profit
      Table Simptified andloss
           7.6                account                                                                          tr
                                                                                                               h
                     5aleVturnover
        less:        Costs goods
                         of      sold                           profit
                                                            Gross
                                                                                                               lt
        less:        Depreciation
                     ( pllinn r n< tc
                                                                                                               i,
                     Administration
                                 costs                      Profit
                                                                 before interest tax*
                                                                                and                            tl

        reSs:        lnterest loans
                           on                               Profit
                                                                 before tax                                    o
                                                                                                               c
        less:        Tax                                    Profit
                                                                 aftertax                                      (
        less:        Dividends                              Retainedearnings (transfened balance
                                                                                      to       sheet)
      *ln published
                  accounts figurewill
                         this           not always shown.lt is required,
                                                 be                   however, the calculation certain
                                                                            for              of      ratios.

2

  • 1.
    370 FinanceAction: in Financial Statements a Performanca: successfully the business How is beingrun asa tradingconcern? Here we are concerned so muchwith profit aswitlr profitability.How well is the not company usingthe capitalit employs generate to sales andin turn profits? t Filtancinlstarrr: Is the gqqrpanysolvent*O tiqt qt.Is it financiallysound? Tlie ratioscalculated eachofthesecategories i! haverels'vance-foi differentstakehold- ers. Shareholders, potentialinvestors, particularlyconcerned and are wjth the invest- ment ratios.Performance ratiostell the strategicleaderhowwell the company doing is as a busines. Bankersand other providersof loan capitalwill want to know that the business solventand liquid in additionto howwell it is performing. is This form of analysis mostrelevantfor profit-seeking is businesses,althoughsomeof the measures provequite enlightening can whenappliedto not-for-profitorganizations. Ratiosarecalculated from thepublished accounts organizations, an analysis of but of just one setof resultswill only be partly helpfirl.Tiendsareparticularly important,and thereforethe changes resultsover a numberof yearsshouldbe evaluated. in Care shouldbe takento ensurethat the resultsarenot considered isolationfrom external in trendsin the economy industry.For example, company's or the salesmay be growing quickly,but how do they compare with thoseof their competitors the industryasa and whole?Similarly,slow growth may be explained industrycontraction,althoughin by turn this might indicatethe needfor diversification. Hence,industryaverages,and competitorperformance shouldbe usedfor compar- isons.One problemhere is that different companies present may their accounts dif- in ferent ways and the figures will have to be interpreted before any meaningful comparisons be made.Furthermore, industry can the maybe composed companies of of varyingsizes variousdegrees conglomeration diversification. this reason and of and For certaincompanies be expected behave may to differentlyfrom their competitors. In addition,it can be usefulto comparethe actualresultswith forecasts, although thesewill not normallybe available peopleoutsidethe organization. usefulness to The is dependent howwell the forecasts budgets on and wereprepared. ( b p Financial statements The two most important statements usedfor calculating ratios are the profit and loss accountandthe balance sheet,simplifiedversions which are illustratedin Tables of 7.6 and7.7,The full accountsmaybe requiredin order to makecertainadjustments. o t profit Table Simptified andloss 7.6 account tr h 5aleVturnover less: Costs goods of sold profit Gross lt less: Depreciation ( pllinn r n< tc i, Administration costs Profit before interest tax* and tl reSs: lnterest loans on Profit before tax o c less: Tax Profit aftertax ( less: Dividends Retainedearnings (transfened balance to sheet) *ln published accounts figurewill this not always shown.lt is required, be however, the calculation certain for of ratios.