1.what are the characteristics of products and how do marketers classify product
•
0 likes•242 views
The document discusses how marketers classify products. It outlines that products are classified based on durability and tangibility into non-durable goods, durable goods, and services. Non-durable goods are consumed quickly, durable goods last longer, and services are intangible. Consumer goods are further divided into convenience goods, shopping goods, specialty goods, and unsought goods based on frequency and cost of purchase. Industrial goods include materials and parts, capital items, and supplies that facilitate product development or management. The classifications help marketers develop appropriate strategies for different product types.
Report
Share
Report
Share
Download to read offline
Recommended
Presentation Final
This is the groups winning marketing strategy for our “Natura” product as part of the AAK marketing competition.
Analysis of different markets in india
The document compares and contrasts the décor, merchandise, product displays, product ranges, and pricing of three different types of markets: luxury malls, traditional markets, and neighborhood markets. Luxury malls have attractive lighting, expensive products for high-income customers, and limited brands at higher prices. Traditional markets have basic décor, affordable products for middle-income customers, displays to attract passersby, and quality is not a concern. Neighborhood markets have a maintained environment, household products organized for customers, wide variety of brands, and prices carefully displayed.
Food safety standards and certifications
This document provides information on various food safety standards and certifications. It discusses the differences between food safety and safe food. It also explains the Global Food Safety Initiative (GFSI) which aims to ensure safe food through continuous improvement in food safety management systems. Several certification programs are described, including Safe Quality Food (SQF), British Retail Consortium (BRC), International Food Safety (IFS), ISO 22000, Hazard Analysis and Critical Control Points (HACCP), and Global GAP. The benefits of these certifications for food producers are to assure customers of safe food and access to major retailers through demonstrating strong food safety practices.
Marketing - Co-operative values and culture - LeadFarm Project
This document provides guidance on developing and implementing an agricultural services marketing strategy to strengthen relationships with cooperative members. It discusses identifying member needs and expectations, determining an innovative service offering, and optimizing internal service delivery. The 4-step approach involves understanding the market of members, developing the service offer, implementing service policies, and strengthening the member-cooperative link through service marketing. The document provides tips on qualitative research tools to understand member profiles and behaviors, components to include in a service offering, communicating the new services, and professionalizing teams to deliver services. The goal is to deploy a marketing strategy that increases member loyalty and involvement through an attractive, value-added service portfolio.
What are the characteristics of products, and how do marketers classify products
This document discusses how marketers classify products. It outlines five levels of a product: the core benefit, basic product, expected product, augmented product, and potential product. Products are also classified based on their durability and tangibility as durable, non-durable, or services. Additionally, products can be classified as either consumer goods or industrial goods. Consumer goods are further broken down into convenience goods, shopping goods, specialty goods, and unsought goods based on customer shopping habits. Industrial goods are classified as capital items, materials and parts, or supplies and business services based on their use in production.
Leading Issues in Extension Advisory Services – Gender Integration
Leading Issues in Extension Advisory Services – Gender Integration by Kathleen Earl Colverson, Ph.D., University of Florida.
a presentation about the importance of gender integration.
What are the characteristics of products and how do marketers classify products?
This document discusses different ways to classify products that marketers use. It defines a product as anything that can satisfy a need and explains that products can be physical goods, services, or ideas. The document then outlines two main ways that marketers classify products: by durability and tangibility as durable goods, nondurable goods, or services, and by use as shopping goods, convenience goods, unsought goods, specialty goods, or industrial goods which are further broken down. It concludes by attributing the source and including a disclaimer.
Gender differences and domination
The document discusses gender differences and domination. It lists the names of group members and then covers several aspects of gender differences including emotional needs, verbal communication styles, gender stereotypes, appearances, and fun facts about males and females. Key differences highlighted are that men's emotional needs center around trust, acceptance, and approval while women's center around caring, understanding, and validation. It also notes stereotypical gender traits such as men being seen as aggressive and independent versus women as submissive.
Recommended
Presentation Final
This is the groups winning marketing strategy for our “Natura” product as part of the AAK marketing competition.
Analysis of different markets in india
The document compares and contrasts the décor, merchandise, product displays, product ranges, and pricing of three different types of markets: luxury malls, traditional markets, and neighborhood markets. Luxury malls have attractive lighting, expensive products for high-income customers, and limited brands at higher prices. Traditional markets have basic décor, affordable products for middle-income customers, displays to attract passersby, and quality is not a concern. Neighborhood markets have a maintained environment, household products organized for customers, wide variety of brands, and prices carefully displayed.
Food safety standards and certifications
This document provides information on various food safety standards and certifications. It discusses the differences between food safety and safe food. It also explains the Global Food Safety Initiative (GFSI) which aims to ensure safe food through continuous improvement in food safety management systems. Several certification programs are described, including Safe Quality Food (SQF), British Retail Consortium (BRC), International Food Safety (IFS), ISO 22000, Hazard Analysis and Critical Control Points (HACCP), and Global GAP. The benefits of these certifications for food producers are to assure customers of safe food and access to major retailers through demonstrating strong food safety practices.
Marketing - Co-operative values and culture - LeadFarm Project
This document provides guidance on developing and implementing an agricultural services marketing strategy to strengthen relationships with cooperative members. It discusses identifying member needs and expectations, determining an innovative service offering, and optimizing internal service delivery. The 4-step approach involves understanding the market of members, developing the service offer, implementing service policies, and strengthening the member-cooperative link through service marketing. The document provides tips on qualitative research tools to understand member profiles and behaviors, components to include in a service offering, communicating the new services, and professionalizing teams to deliver services. The goal is to deploy a marketing strategy that increases member loyalty and involvement through an attractive, value-added service portfolio.
What are the characteristics of products, and how do marketers classify products
This document discusses how marketers classify products. It outlines five levels of a product: the core benefit, basic product, expected product, augmented product, and potential product. Products are also classified based on their durability and tangibility as durable, non-durable, or services. Additionally, products can be classified as either consumer goods or industrial goods. Consumer goods are further broken down into convenience goods, shopping goods, specialty goods, and unsought goods based on customer shopping habits. Industrial goods are classified as capital items, materials and parts, or supplies and business services based on their use in production.
Leading Issues in Extension Advisory Services – Gender Integration
Leading Issues in Extension Advisory Services – Gender Integration by Kathleen Earl Colverson, Ph.D., University of Florida.
a presentation about the importance of gender integration.
What are the characteristics of products and how do marketers classify products?
This document discusses different ways to classify products that marketers use. It defines a product as anything that can satisfy a need and explains that products can be physical goods, services, or ideas. The document then outlines two main ways that marketers classify products: by durability and tangibility as durable goods, nondurable goods, or services, and by use as shopping goods, convenience goods, unsought goods, specialty goods, or industrial goods which are further broken down. It concludes by attributing the source and including a disclaimer.
Gender differences and domination
The document discusses gender differences and domination. It lists the names of group members and then covers several aspects of gender differences including emotional needs, verbal communication styles, gender stereotypes, appearances, and fun facts about males and females. Key differences highlighted are that men's emotional needs center around trust, acceptance, and approval while women's center around caring, understanding, and validation. It also notes stereotypical gender traits such as men being seen as aggressive and independent versus women as submissive.
11.1 what are the characteristics of products, and how do marketers classify ...
11.1 what are the characteristics of products, and how do marketers classify products by vishnupriya aryabhumi
Making the Business Case for Gender Equity
"Making the Business Case for Gender Equity" is talking why we need to unlock the full potential of women in the global economy. This is a business case for improving gender equity.
Gender differences in symptomatology of autism spectrum disorder
Contribution to the LAuRes Journal Club, consisting of a small literature review on gender differences in phenotypes of autism spectrum disorder.
11.3 why is product design important and what factors affect a good design by...
The document discusses the importance of product design and the factors that affect good design. It notes that design can provide an edge in competition and emotional appeal for customers. Good design considers factors like ease of manufacture, use, repair and disposal from the company perspective, and appearance, functionality and feel from the customer perspective. It also discusses different approaches to design like instinctual, design thinking, and provides the example of Coca-Cola's universal identity approach.
What are the characteristics of the product and how do marketers classify pro...
This document discusses product strategy and classification. It defines a product as a market offering that satisfies a need or want, including both physical goods and intangible offerings like services. The document outlines the core, basic, expected, and augmented features of products. It then classifies products based on tangibility and durability as either tangible durable, tangible non-durable, or intangible. Products are also classified based on consumer goods, including convenience goods, shopping goods, specialty goods, and unsolicited goods. Industrial goods are classified into materials and parts, capital items, and supplies and business services.
Gender in Media
This document discusses the role of media in constructing and reinforcing gender identities and roles in society. It provides background on how gender is a social construct rather than a biological fact. The research examines how media, particularly print advertisements over time, represent women and men in ways that promote traditional gender roles and stereotypes. This can influence societal perceptions of appropriate masculinity and femininity. The study aims to analyze the subtle impact of both past and modern advertisements, as well as social media content, on perpetuating gender role segregation. It seeks to understand how media shapes knowledge and understanding of gender identity through the use of stereotypes, false needs and consciousness. The methodology includes qualitative analysis of print ads, social media posts, and
Gender inequality in india
Gender inequality in India is among the worst in the world according to UN reports. It manifests through unequal rights, responsibilities, and opportunities for women that translate to poor health, education, and economic outcomes compared to men. When adjusted for gender inequality, India's Human Development Index ranking falls below countries like Pakistan, Nepal, and Bangladesh that are poorer overall. Common faces of gender injustice in India include dowry practices that extort women and families, as well as educational inequalities like fewer female teachers and gender biases that depict women as weak in curriculums.
Consumerism 1
This document discusses consumerism, defined as the social movement seeking to augment consumer rights and power in relation to sellers. It also refers to economic policies prioritizing consumption. The consumerism movement aims to protect and inform consumers through practices like honest advertising and improved safety standards. Factors that aided unethical marketing in India include its vastness, income inequality, illiteracy, and lack of education/information. Reasons for rising consumerism in India include imbalance in supply/demand, low literacy enabling business indifference, lack of competition, and poor public sector monopolies. Remedies involve participation from business, government, and consumers to prevent exploitation through legislation and asserting consumer rights.
Gender differences
This document discusses common areas of miscommunication between genders. It defines gender as the social roles, expectations, and behaviors of men and women that are learned and vary by culture. It identifies four common areas of miscommunication: 1) problem-solving approaches, with women wanting to ventilate and men wanting to solve problems; 2) communicating needs and desires, with women hinting and men being direct; 3) views of privacy versus gossip; and 4) general approaches, with men often competing and women often cooperating. The document also mentions gender issues that can arise in the workplace, from small interactions to larger issues like resentment of women in management positions.
GENDER DIFFERENCES POWERPOINT
ReadySetPresent (Gender Differences PowerPoint Presentation Content): 100+ PowerPoint presentation content slides. Misinterpreting gender differences can be potentially disastrous. However, understanding them, can lead to a harmonious environment both at work and at home. Gender Differences PowerPoint Presentation Content slides include topics such as: highlighting Gender and Communication Differences, how to avoid pitfalls, 6 common areas of miscommunication between genders, 6 slides on negotiation and gender, 10 slides on biological brain and health differences, 25+ slides on strengths of genders with facts and trivia, 15+ slides on managing and accommodating different genders and moving past stereotypes, 4 slides on the Parson’s model, 9 slides on women working with men, 8 slides on men working with women, and 6 slides on females in business, 10 slides on common misunderstandings and communication between spouses, interesting gender statistics and more!
classificationofproducts-121214014159-phpapp02.pptx
This document discusses different ways to classify products. It outlines consumer goods classification based on shopping habits into convenience goods, shopping goods, specialty goods, and unsought goods. It also describes industrial goods classification based on cost and production process into materials and parts, capital items, supplies, and business services. Additionally, it categorizes goods based on durability and tangibility into nondurable goods, durable goods, and services.
Classificationofproducts 121214014159-phpapp02
This document discusses different ways to classify products. Consumer goods can be classified based on shopping habits into convenience goods, shopping goods, specialty goods, and unsought goods. Products can also be classified based on durability and tangibility into nondurable goods, durable goods, and services. Industrial goods are classified based on how they enter the production process into materials and parts, capital items, supplies, and business services.
What are the characteristics of products, how do marketers classify products
Products have tangible and intangible characteristics that define them to companies, markets, and consumers. Marketers classify products based on their durability and tangibility as nondurable goods, durable goods, or services. Marketers also classify consumer goods as convenience goods, shopping goods, specialty goods, or unsought goods based on how often they are purchased and the level of consumer effort in the purchase decision. Industrial goods are classified as raw materials, manufactured materials and parts, capital items, or supplies and business services.
Chapter IV_Marketing Mix.pptx
This document discusses the four elements of the marketing mix - product, price, place, and promotion. It focuses on product and packaging, explaining that packaging serves to contain, protect, and sometimes identify and promote the product. Legal requirements and factors like quantity, physical attributes, and shape must be considered for packaging. Labeling displays information about the product and establishes its image, important features, and regulatory compliance. Pricing strategies are also examined like mark-up pricing and loss leader pricing. The roles of intermediaries and different distribution channels in the place element are defined.
Nature and Scope of Consumer Behavior
Nature and Scope of Consumer BehaviorWe Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program.
In this presentation, we will understand what kind of product and services consumer buy, the motive of buying, buying frequency and various other factors. We will also discuss about types of consumers, importance, and growth and consumer scenario in India.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Product mix
The document discusses product mix in detail, beginning with definitions of a product and the key components of a product mix. It then provides examples of ITC's diverse product portfolio across various business segments including FMCG (foods, cigarettes, lifestyle retail, stationery, personal care, safety matches, agarbathis), paper and packaging, and agriculture. Within FMCG, it delves into the various brands and product varieties offered by ITC in food products (Aashirvaad, Sunfeast, Candyman, Bingo), cigarettes, lifestyle retail, stationery, personal care, and kitchen foods.
Chapter7 Marketing Management
The chapter discusses product characteristics and classification schemes, how companies can differentiate their products, and the importance of product design. It addresses how marketers can develop their product mix and product lines, combine products through co-brands and ingredient brands, and leverage packaging, labeling, warranties, and guarantees. The chapter also examines questions around what constitutes a product, how products are classified, strategies for product differentiation, and the significance of product design.
Product Strategy
The document discusses product strategy and management. It defines a product and different levels of a product from core benefit to potential product. It also discusses classifying products as durable/non-durable goods and consumer/industrial goods. Product systems and mixes are covered along with managing product lines through line length, stretching, and filling. Product-mix pricing strategies and packaging objectives are summarized. Packaging aims to promote products, define identity, provide information, express customer needs, ensure safe use, and protect the product. Labels are also discussed in types like brand and descriptive labels.
Types of Products.pdf
This document discusses different types of products. It defines a product as anything that can satisfy a want or need. Consumer products are purchased for personal or family use, and are further classified as convenience products, shopping products, and specialty products based on the time and effort spent purchasing them. Consumer products are also classified as durable, non-durable, or services based on tangibility and durability. Industrial products are inputs used to produce other goods and include raw materials, supplies, and capital items.
Type of products
This document discusses different types of products. It defines a product as anything that can satisfy a want or need. Consumer products are purchased for personal or family use, and are further classified as convenience products, shopping products, and specialty products based on the time and effort spent purchasing them. Consumer products are also classified as durable, non-durable, or services based on tangibility and durability. Industrial products are inputs used to produce other goods and include raw materials, supplies, and capital items.
Marketing mix
The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements.
Unit 2 Market Segmentation, Targeting, Differentiation & Positioning.pdf
This document discusses concepts related to market segmentation, targeting, differentiation, and positioning. It covers the following key points:
- Market segmentation involves dividing the market into groups based on characteristics like demographics, behaviors, or geographic location. Effective segmentation requires groups to be measurable, accessible, substantial, differentiable, and actionable.
- Targeting involves evaluating segments and selecting which ones to focus marketing efforts on. Factors considered include uniqueness, identifying potential customers, and differentiating advantages.
- Differentiation and positioning strategies aim to create competitive advantages for products and services in the minds of customers within target segments.
More Related Content
Viewers also liked
11.1 what are the characteristics of products, and how do marketers classify ...
11.1 what are the characteristics of products, and how do marketers classify products by vishnupriya aryabhumi
Making the Business Case for Gender Equity
"Making the Business Case for Gender Equity" is talking why we need to unlock the full potential of women in the global economy. This is a business case for improving gender equity.
Gender differences in symptomatology of autism spectrum disorder
Contribution to the LAuRes Journal Club, consisting of a small literature review on gender differences in phenotypes of autism spectrum disorder.
11.3 why is product design important and what factors affect a good design by...
The document discusses the importance of product design and the factors that affect good design. It notes that design can provide an edge in competition and emotional appeal for customers. Good design considers factors like ease of manufacture, use, repair and disposal from the company perspective, and appearance, functionality and feel from the customer perspective. It also discusses different approaches to design like instinctual, design thinking, and provides the example of Coca-Cola's universal identity approach.
What are the characteristics of the product and how do marketers classify pro...
This document discusses product strategy and classification. It defines a product as a market offering that satisfies a need or want, including both physical goods and intangible offerings like services. The document outlines the core, basic, expected, and augmented features of products. It then classifies products based on tangibility and durability as either tangible durable, tangible non-durable, or intangible. Products are also classified based on consumer goods, including convenience goods, shopping goods, specialty goods, and unsolicited goods. Industrial goods are classified into materials and parts, capital items, and supplies and business services.
Gender in Media
This document discusses the role of media in constructing and reinforcing gender identities and roles in society. It provides background on how gender is a social construct rather than a biological fact. The research examines how media, particularly print advertisements over time, represent women and men in ways that promote traditional gender roles and stereotypes. This can influence societal perceptions of appropriate masculinity and femininity. The study aims to analyze the subtle impact of both past and modern advertisements, as well as social media content, on perpetuating gender role segregation. It seeks to understand how media shapes knowledge and understanding of gender identity through the use of stereotypes, false needs and consciousness. The methodology includes qualitative analysis of print ads, social media posts, and
Gender inequality in india
Gender inequality in India is among the worst in the world according to UN reports. It manifests through unequal rights, responsibilities, and opportunities for women that translate to poor health, education, and economic outcomes compared to men. When adjusted for gender inequality, India's Human Development Index ranking falls below countries like Pakistan, Nepal, and Bangladesh that are poorer overall. Common faces of gender injustice in India include dowry practices that extort women and families, as well as educational inequalities like fewer female teachers and gender biases that depict women as weak in curriculums.
Consumerism 1
This document discusses consumerism, defined as the social movement seeking to augment consumer rights and power in relation to sellers. It also refers to economic policies prioritizing consumption. The consumerism movement aims to protect and inform consumers through practices like honest advertising and improved safety standards. Factors that aided unethical marketing in India include its vastness, income inequality, illiteracy, and lack of education/information. Reasons for rising consumerism in India include imbalance in supply/demand, low literacy enabling business indifference, lack of competition, and poor public sector monopolies. Remedies involve participation from business, government, and consumers to prevent exploitation through legislation and asserting consumer rights.
Gender differences
This document discusses common areas of miscommunication between genders. It defines gender as the social roles, expectations, and behaviors of men and women that are learned and vary by culture. It identifies four common areas of miscommunication: 1) problem-solving approaches, with women wanting to ventilate and men wanting to solve problems; 2) communicating needs and desires, with women hinting and men being direct; 3) views of privacy versus gossip; and 4) general approaches, with men often competing and women often cooperating. The document also mentions gender issues that can arise in the workplace, from small interactions to larger issues like resentment of women in management positions.
GENDER DIFFERENCES POWERPOINT
ReadySetPresent (Gender Differences PowerPoint Presentation Content): 100+ PowerPoint presentation content slides. Misinterpreting gender differences can be potentially disastrous. However, understanding them, can lead to a harmonious environment both at work and at home. Gender Differences PowerPoint Presentation Content slides include topics such as: highlighting Gender and Communication Differences, how to avoid pitfalls, 6 common areas of miscommunication between genders, 6 slides on negotiation and gender, 10 slides on biological brain and health differences, 25+ slides on strengths of genders with facts and trivia, 15+ slides on managing and accommodating different genders and moving past stereotypes, 4 slides on the Parson’s model, 9 slides on women working with men, 8 slides on men working with women, and 6 slides on females in business, 10 slides on common misunderstandings and communication between spouses, interesting gender statistics and more!
Viewers also liked (10)
11.1 what are the characteristics of products, and how do marketers classify ...
11.1 what are the characteristics of products, and how do marketers classify ...
Gender differences in symptomatology of autism spectrum disorder
Gender differences in symptomatology of autism spectrum disorder
11.3 why is product design important and what factors affect a good design by...
11.3 why is product design important and what factors affect a good design by...
What are the characteristics of the product and how do marketers classify pro...
What are the characteristics of the product and how do marketers classify pro...
Similar to 1.what are the characteristics of products and how do marketers classify product
classificationofproducts-121214014159-phpapp02.pptx
This document discusses different ways to classify products. It outlines consumer goods classification based on shopping habits into convenience goods, shopping goods, specialty goods, and unsought goods. It also describes industrial goods classification based on cost and production process into materials and parts, capital items, supplies, and business services. Additionally, it categorizes goods based on durability and tangibility into nondurable goods, durable goods, and services.
Classificationofproducts 121214014159-phpapp02
This document discusses different ways to classify products. Consumer goods can be classified based on shopping habits into convenience goods, shopping goods, specialty goods, and unsought goods. Products can also be classified based on durability and tangibility into nondurable goods, durable goods, and services. Industrial goods are classified based on how they enter the production process into materials and parts, capital items, supplies, and business services.
What are the characteristics of products, how do marketers classify products
Products have tangible and intangible characteristics that define them to companies, markets, and consumers. Marketers classify products based on their durability and tangibility as nondurable goods, durable goods, or services. Marketers also classify consumer goods as convenience goods, shopping goods, specialty goods, or unsought goods based on how often they are purchased and the level of consumer effort in the purchase decision. Industrial goods are classified as raw materials, manufactured materials and parts, capital items, or supplies and business services.
Chapter IV_Marketing Mix.pptx
This document discusses the four elements of the marketing mix - product, price, place, and promotion. It focuses on product and packaging, explaining that packaging serves to contain, protect, and sometimes identify and promote the product. Legal requirements and factors like quantity, physical attributes, and shape must be considered for packaging. Labeling displays information about the product and establishes its image, important features, and regulatory compliance. Pricing strategies are also examined like mark-up pricing and loss leader pricing. The roles of intermediaries and different distribution channels in the place element are defined.
Nature and Scope of Consumer Behavior
Nature and Scope of Consumer BehaviorWe Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program.
In this presentation, we will understand what kind of product and services consumer buy, the motive of buying, buying frequency and various other factors. We will also discuss about types of consumers, importance, and growth and consumer scenario in India.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Product mix
The document discusses product mix in detail, beginning with definitions of a product and the key components of a product mix. It then provides examples of ITC's diverse product portfolio across various business segments including FMCG (foods, cigarettes, lifestyle retail, stationery, personal care, safety matches, agarbathis), paper and packaging, and agriculture. Within FMCG, it delves into the various brands and product varieties offered by ITC in food products (Aashirvaad, Sunfeast, Candyman, Bingo), cigarettes, lifestyle retail, stationery, personal care, and kitchen foods.
Chapter7 Marketing Management
The chapter discusses product characteristics and classification schemes, how companies can differentiate their products, and the importance of product design. It addresses how marketers can develop their product mix and product lines, combine products through co-brands and ingredient brands, and leverage packaging, labeling, warranties, and guarantees. The chapter also examines questions around what constitutes a product, how products are classified, strategies for product differentiation, and the significance of product design.
Product Strategy
The document discusses product strategy and management. It defines a product and different levels of a product from core benefit to potential product. It also discusses classifying products as durable/non-durable goods and consumer/industrial goods. Product systems and mixes are covered along with managing product lines through line length, stretching, and filling. Product-mix pricing strategies and packaging objectives are summarized. Packaging aims to promote products, define identity, provide information, express customer needs, ensure safe use, and protect the product. Labels are also discussed in types like brand and descriptive labels.
Types of Products.pdf
This document discusses different types of products. It defines a product as anything that can satisfy a want or need. Consumer products are purchased for personal or family use, and are further classified as convenience products, shopping products, and specialty products based on the time and effort spent purchasing them. Consumer products are also classified as durable, non-durable, or services based on tangibility and durability. Industrial products are inputs used to produce other goods and include raw materials, supplies, and capital items.
Type of products
This document discusses different types of products. It defines a product as anything that can satisfy a want or need. Consumer products are purchased for personal or family use, and are further classified as convenience products, shopping products, and specialty products based on the time and effort spent purchasing them. Consumer products are also classified as durable, non-durable, or services based on tangibility and durability. Industrial products are inputs used to produce other goods and include raw materials, supplies, and capital items.
Marketing mix
The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements.
Unit 2 Market Segmentation, Targeting, Differentiation & Positioning.pdf
This document discusses concepts related to market segmentation, targeting, differentiation, and positioning. It covers the following key points:
- Market segmentation involves dividing the market into groups based on characteristics like demographics, behaviors, or geographic location. Effective segmentation requires groups to be measurable, accessible, substantial, differentiable, and actionable.
- Targeting involves evaluating segments and selecting which ones to focus marketing efforts on. Factors considered include uniqueness, identifying potential customers, and differentiating advantages.
- Differentiation and positioning strategies aim to create competitive advantages for products and services in the minds of customers within target segments.
Levels of producut ( Marketing )
The document discusses different levels and components of a product offering. It describes 5 levels of a product from the core benefit to the potential product. It also discusses the components of a market offering including product features/quality and services. Product differentiation and classification based on characteristics and customer shopping habits are covered. The summary discusses product strategy, mix, line, and individual product decisions.
Marketing & Product Mix.pdf
Marketing Mix, Product, Price, Place, Promotion, Product Mix Product Line, Product Classification, , Product Life Cycle, New Product Development, Branding & Packaging. Pricing Meaning & Pricing Strategies, Factor Influencing Pricing Policy, Methods of Pricing Policies.
1[1][1].product
The document discusses various aspects of products and product strategy. It defines key terms like product, product mix, product line and discusses the different levels of a product from the core benefit to the potential product. It also covers product classification based on characteristics and customer shopping habits. The dimensions of a company's product mix including width, length, depth and consistency are explained.
classification of industrial and consumer good and channel of distribution
This document discusses distribution channels and classification of industrial and consumer goods. It defines distribution channels as the route by which products move from producer to consumer, whether direct or indirect. Direct channels involve no middlemen, while indirect channels may involve retailers, wholesalers, or agents. Consumer goods are purchased for personal use and are classified as convenience goods, shopping goods, or specialty goods. Industrial goods are used to produce other goods and include raw materials, semi-finished goods, parts, and machinery.
Setting product strategy
This document discusses how marketers classify products. It outlines the core benefit, basic/generic product, expected product, and augmented product in product strategy. Products are classified based on durability and tangibility as nondurable goods, durable goods, or services. Consumer goods are further broken down into convenience goods, shopping goods, specialty goods, and unsought goods. Industrial goods include materials and parts, installations, accessory equipment, and operating supplies. The document provides examples for each product classification.
presentation on channel design "Marketing"
WHAT IS CHANNEL DESIGN??
Designing a channel system calls for analyzing customer needs, establishing channel objectives, and identifying and evaluating the major channel alternatives.
Presentation Final
This is the groups winning marketing strategy for our “Natura” product as part of the AAK marketing competition and the module “Marketing”. The presentation received 1st grade.
Product services brankding chapter 8
The document discusses strategies for product, service, and brand management. It defines products, services, and experiences and covers topics like product classification, branding, developing product lines and mixes, and marketing strategies specific to services. Product and service decisions involve determining attributes, packaging, labeling, and support while branding involves creating value and differentiation through elements, positioning, and development.
Similar to 1.what are the characteristics of products and how do marketers classify product (20)
classificationofproducts-121214014159-phpapp02.pptx
classificationofproducts-121214014159-phpapp02.pptx
What are the characteristics of products, how do marketers classify products
What are the characteristics of products, how do marketers classify products
Unit 2 Market Segmentation, Targeting, Differentiation & Positioning.pdf
Unit 2 Market Segmentation, Targeting, Differentiation & Positioning.pdf
classification of industrial and consumer good and channel of distribution
classification of industrial and consumer good and channel of distribution
More from Sagar S T
5.how can companies use packaging, labelling, warranties,and gurantiees as ma...
This document summarizes key aspects of packaging, including defining it as the 5th P of marketing, describing its objectives such as identifying brands and facilitating transportation. It also discusses how packaging can be used as a marketing tool to promote consumer affluence, company image, and innovation. Specific packaging elements like labeling, warranties, and guarantees are introduced along with their purposes.
4.how can companies combine their product to create strong co brands
Co-branding involves combining products from different companies in various ways, including same company co-branding of related products, joint venture co-branding of new products developed through partnerships, and retail co-branding of products sold together in stores. While co-branding can provide advantages like expanded market reach and new opportunities, it also carries risks of customer confusion over the brands if not implemented properly. A special type of co-branding is ingredient branding where a company promotes the brand equity of components within other branded products.
3.how can company build and manage its product mix and product lines
The document discusses product mixes and product line pricing strategies. It defines a product hierarchy and describes how products are grouped into lines, classes, and families. It then covers different dimensions used to define product mixes, including width, length, depth, and consistency. Various product line pricing strategies are outlined, such as product-line pricing, optional feature pricing, captive product pricing, two-part pricing, by-product pricing, and product bundling pricing.
2.how can companies differenciate products
This document discusses ways that products and services can be differentiated in the marketplace. For products, differentiation can occur through variations in form, features, customization, performance quality, conformance quality, durability, reliability, reparability, and style. For services, differentiation relates to ordering ease, delivery, installation, customer training, customer consulting, and repair services. The document was created by Sagar S.T. during an internship under Professor Sameer Mathur at IIM Lucknow.
Advertising's new medium human experience
Advertisements are moving from intrusive formats to more human experiences by engaging consumers across different spheres of interaction. Brands can engage consumers during moments of downtime, leverage social interactions to spread messaging, and target more focused social groups. Advertisements also aim to insert words and emotions into consumer's psychological processes. To be effective, ad campaigns should take a customer-centric approach by understanding the customer point of view, targeting messages to create value, testing and improving the consumer experience, evaluating expansion strategies, and constantly refreshing the brand image. This document was created by Sagar S.T. during an internship under Professor Sameer Mathur of IIM Lucknow.
Goodyear the aquatred launch
Goodyear is a major US tire manufacturer that dominated the market in the 1970s. It has over 4,400 independent dealers, 1,300 company-owned outlets, and 600 franchised dealers. Goodyear has 41 plants in the US and 43 in other countries. It transitioned from bias and bias-belted tires to radial tires and diversified in the 1980s. A market test showed strong potential for Aquatred tires among Goodyear's existing customer base. It is recommended that Goodyear launch Aquatred through its existing distribution channels, focusing on expanding its independent dealer network.
Body language
This document discusses how body language and non-verbal cues can influence perceptions of power and dominance in social interactions. It suggests that adopting expansive, open postures may increase feelings of confidence and power, while contracted postures may convey a lack of power. The document also questions whether faking more powerful body language through expansive poses could eventually lead one to internalize those feelings of empowerment over time. It credits multiple online sources for the information and ideas presented.
Be creative
The document provides tips for generating new ideas when feeling uncreative or frustrated. It recommends thinking outside the box by generating divergent ideas through association and combination. Good ideas should then be evaluated based on their value. Thinking out of the box is important when standard ideas are not working. The tips were created by an intern to help with creativity.
More from Sagar S T (8)
5.how can companies use packaging, labelling, warranties,and gurantiees as ma...
5.how can companies use packaging, labelling, warranties,and gurantiees as ma...
4.how can companies combine their product to create strong co brands
4.how can companies combine their product to create strong co brands
3.how can company build and manage its product mix and product lines
3.how can company build and manage its product mix and product lines
Recently uploaded
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Grow Your Business Online: Introduction to Digital Marketing
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Recently uploaded (20)
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
1.what are the characteristics of products and how do marketers classify product
- 2. 1. What are the characteristics of products and how do marketers classify products?
- 4. Components of Market Offerings VALUE BASED PRICE PRODUCT FEATURES AND QUALITY SERVICES MIX AND QUALITY
- 7. 1. DURABILITY AND TANGIBILITY NON DURABLE GOODS: • GOODS CONSUMED IN ONE OR FEW USES • PURCHASED FREQUENTLY • STRATEGY: AVAILABILITY, LOW PRICE, HEAVILY ADVERTISED
- 8. 1. DURABILITY AND TANGIBILITY Durable goods: • Goods that survive many uses • Require more personal selling
- 9. 1. DURABILITY AND TANGIBILITY SERVICES: • INTANGIBLE PRODUCT • REQUIRES MORE QUALITY CONTROL
- 10. 2. CONSUMER GOODS CONVENIENCE GOODS: • FREQUENTLY PURCHASED • INEXPENSIVE • EMERGENCY GOODS
- 11. 2. CONSUMER GOODS SHOPPING GOODS: • NOT FRQUENTLY PURCHASED • COSTLY
- 12. 2. CONSUMER GOODS SPECIALITY GOODS: • UNIQUE CHARACTERISTICS OR BRAND IDENTIFICATION
- 13. 2. CONSUMER GOODS UNSOUGHT GOODS: • CONSUMER WILL BE NOT AWARE OF THESE GOODS • DOES NOT THINK OF BUYING
- 14. 3. INDUSTRIAL GOODS MATERIALS AND PARTS: RAW MATERIALS MANUFACTURED MATERIALS AND PARTS FARM PRODUCTS NATURAL PRODUCTS
- 15. 3. INDUSTRIAL GOODS RAW MATERIALS MANUFACTURED MATERIALS AND PARTS FARM PRODUCTS NATURAL PRODUCTS MATERIALS AND PARTS:
- 16. 3. INDUSTRIAL GOODS MATERIALS AND PARTS: RAW MATERIALS MANUFACTURED MATERIALS AND PARTS COMPONENT MATERIALS COMPONENT PARTS
- 17. MATERIALS AND PARTS: RAW MATERIALS MANUFACTURED MATERIALS AND PARTS COMPONENT MATERIALS COMPONENT PARTS 3. INDUSTRIAL GOODS
- 18. 3. INDUSTRIAL GOODS CAPITAL ITEMS : • LONG LASTING GOODS TWO TYPES: 1. INSTALATION 2. EQUIPMENT
- 19. 3. INDUSTRIAL GOODS SUPPLIES: • FACILITATE IN DEVELOPING OR MANAGING FINISHED PRODUCTS TWO TYPES: • MAINTAINANCE AND REPAIR ITEMS • OPERATING SUPPLIES
- 20. 3. INDUSTRIAL GOODS BUSINESS SEVICES: TWO TYPES: 1. MAINTAINANCE AND REPAIR ITEMS 2. BUSINESS ADVISORY SERVICES
- 21. RECAP: PRODUCT CLASSIFICATION DURABILITY AND TANGIBLITY CONSUMER GOODS INUDSTRIAL GOODS NON DURABLE GOODS Durable goods SERVICES UNSOUGHT GOODS SPECIALITY GOODS SERVICES SUPPLIES AND BUSINESS SEVICES CAPITAL ITEMS MATERIALS AND PARTS
- 23. Created by: sagar s t s.i.t, tumkur during an internship by prof. Sameer mathur iim, lucknow