Created by Sagar S T during an internship by Prof.Sameer Mathur, IIM-Lucknow

1. CO-BRANDING

2. CO-BRANDING: MARKETERS OFTEN COMBINE THEIR
PRODUCTS WITH PRODUCTS FROM OTHER
COMPANIES IN VARIOUS WAYS

3. TYPES OF CO-BRANDING:
1. SAME COMPANY CO-BRANDING:

4. TYPES OF CO-BRANDING:
2. JOINT VENTURE CO-BRANDING:

5. TYPES OF CO-BRANDING:
3. RETAIL CO-BRANDING

7. ADVANTAGES:

8. ADVANTAGES:

10. CONFUSION!!!
DISADVANTAGES:

11. DISADVANTAGES:

12. INGREDIENT BRANDING:
A special case of co- branding where a company
creates brand equity for components that are
contained within other branded products.

13. CREDITS:

15. Created by:
sagar s t
s.i.t, tumkur
during an
internship by
prof. Sameer mathur
iim, lucknow