1.7 Getting Involved: Effective Messaging for Advocacy
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1.7 Getting Involved: Effective Messaging for Advocacy Speaker: Heather Dearing It is critical that policymakers understand the importance of providing adequate resources for homeless assistance. However, it can be difficult to find a message that resonates with this key audience. This workshop will review the basics of getting involved in advocacy and developing a message. Presenters will also explore effective strategies for communicating with policymakers in the current fiscal climate.
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2.13 Matters of State: Advancing Policy Priorities in State Capitals
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1.7 Getting Involved: Effective Messaging for Advocacy
- 1. Put a number and a face on it! Homeless youth in California – who are they and how many are there? Include service recipients in advocacy Site visits versus office visits Focus on outcomes Give them what they want
- 2. Homeless Youth Educational Display in California State Capitol outside Governor’s Office
- 7. California Runaway & Homeless Youth Month November 2011
- 8. Of course it’s evidence-based! Increased pressure to prove you are using taxpayer dollars effectively EBP: the integration of the best available research with clinical expertise in the context of client characteristics, culture and preferences Advantages of evidence-based practice and being outcome driven Working toward realistic outcomes Data is good, but don’t be too technical
- 9. Other messages and thoughts… Leveraging public, private, local, state and federal dollars Not getting a “fair share” of federal dollars Demonstrate your innovation Get everyone saying the same thing Attach your message to a bigger message Do one big thing, once a year, if possible Be passionate!