2. The client: Anti bullying Alliance
Overview of the client.
Who are they, when did they start, why did they start, what do they do, how are
they funded?
ABA (Anti-bullying alliance) are a coalition of organisations and individuals who
are working together to achieve their aim of stopping bullying and creating safer
environments in which children and young people can live, grow, play and learn.
The ABA was established by the NSPCC and the National Children's Bureau in 2002
and is hosted by the National Children's Bureau and they provide expertise in
relation to all forms of bullying amongst children and young adults.
This campaign has three main areas of work.
• Supporting learning and sharing best practice through membership
• Raising awareness of bullying through Anti-Bullying Week and other
coordinated, shared campaigns
• Delivering programme work at a national and local level to help stop bullying
and bring lasting change to children’s lives
They are largely funded by donations via the public in order for them to keep
working.
3. The issues:
Your client might advocate on a number of different yet related issues.
What issues your client campaign on?
What are some of the impacts they have managed to achieve?
What are they still hoping to achieve?
My client objectives include the following:
• To raise the profile of bullying and the effect it has on the lives of children and young
people
• To create a climate in which everyone agrees that bullying is unacceptable
• To make sure that teachers, youth practitioners, parents, carers, children and young
people have the skills and knowledge to address bullying effectively.
My client works to achieve these objectives in the following ways:
• Policy and advocacy work - partnership building, policy development and media work
• Building the evidence base for effective practice- encouraging research and evaluation
to identify what works; collecting and sharing effective practice; supporting new
developments and innovations in line with the evidence.
• Information sharing - disseminating and sharing information through our membership and
developing resources for schools and other organisations that work with children and
young people.
4. The issues:
Although they have had somewhat of an impact on the way people perceive
bullying it still regularly occurs and they are still working towards their aim of
stopping bullying completely and giving everyone the knowledge that bullying is
unacceptable.
5. Facts and figures:
Use this space to highlight key facts and figures related to your client and the
social issue you are trying to tackle. These could be very useful later on in your
project as you try to raise awareness.
The client in which I am researching found out that across 44 schools in the UK 1
in 4 children reported they were bullied a lot or all the time. Their research also
showed them that disabled children and those with SEN (Special Educational
Needs) were twice as likely to be bullied however the risk of being frequently
bullied declined with age. More facts which the ABA discovered were that males
are more likely to be victimised than females, their research also told them that
children who were eligible for free school meals were more likely to be victims of
frequent bullying.
Finally they discovered that the most common form of bullying was name calling
(including via text, email and social medias) at 26% shortly followed by exclusion
from social groups at 18%
