Iwona Fluda talked about SEO (search engine optimisation) at our event on the 26th of July 2018 @BlueLionZurich.

1. www.slido.com Code: Edu18
1. Open a browser on any laptop, tablet or smartphone
2. Go to slido.com
3. Enter the event code #Edu18

2. Thinking in SEO language
Iwona Fluda
iwona.fluda@gmail.com

3. How to hack Google?

4. SEO
=
Content Marketing*
=
Opportunities
*Don‘t tell it your marketing manager!

5. Are you ready?

6. Education?

12. the dumbest experiment
in the history of humankind

14. How can we change that situation?

15. =
+
+
#QualityEducation
#creativity
#entrepreneurship
#interculturalcommunication

16. #QualityEducation in #Singapore

17. ministry of education
tertiary education
early childhood education
education quotes
importance of education
#QualityEducation in #Singapore
education
education meaning

18. #QualityEducation in #Singapore
education is important but big biceps are importanter

19. #Creativity in #Singapore
“it’s spotting an opportunity to improve things through recombination.”
- Alain the Botton
creative
innovation
art
creative cloud
creative synonym
creative writing
creativity hub
creativity meaning
creative thinking
creative labs

20. #Entrepreneurship in #Singapore
entrepreneurship meaning
social entrepreneurship
what is entrepreneurship
entrepreneur quotes
entrepreneurship ideas
entrepreneurship is
young entrepreneurs
successful entrepreneurs
entrepreneurship characteristics

21. #Interculturalcommunication in #Singapore
communication skills
business communication
communication
interpersonal communication
effective communication
effective communication skills
cross cultural communication

22. The Powers of #Education
www.creative-switzerland.com/the-powers
www.creative-switzerland.com/1!2§$&/23
www.creative-switzerland.com/sdjfhkgWEGHweghjEGHJE
Keywords in the url are important :D
www.creative-switzerland.com/education-powers

23. The Power of #Creativity
Let’s make it clear. #Education is not enough. The lack of education causes a
lot of problems, but the wrong education can be followed by tragedies, as it
has been proven many times in the past. The main problem of the education
system in Singapore is that children are taught what to think and not how to
form their own opinions and how to question the status quo. Many children
learn dates, dry data and facts without understanding them or questioning the
use of this knowledge, their cause or effect. #Creative thinking seems to be
an answer to this challenge.

24. The Power of #SocialEntrepreneurship
There is no doubt that it is very important to teach students social
entrepreneurial skills. Why?
Because social entrepreneurs make changes. They bring about real change and
development. They bring purposefulness and prosperity, change lives and
livelihoods on a local and global level. In our Singaporean communities, we
need to recognize that the power of #social entrepreneurship followed by
economic growth can shape their future.

25. The Power of #Interculturalcommunication
#Intercultural communication is missing in Singapore and in many other
Asia-Pacific countries because it's not recognised as an important element of
social and economic development.
I believe that in this global world, making children aware of culture and curious
about different cultures must be one of the main goals in our schools. So they
can discover and develop cross-cultural competencies, understand diversity
and be able to shape a global society.

26. Extras
Picture:
education-singapore-creativity-social-
entrepreneurship-intercultural-communication
Alttext – Creative Thinking can change the
education in Singapore

30. 1. Thinking creatively and critically:
2. Thinking the entrepreneurial way:
We‘re writing for people, not for a machine!!
Long-term thinking – don‘t listen to quick fix
3. Thinking interculturally:
More personal and professional opportunities

31. Questions

32. Thank
you!