The document expresses the disconnect between marketers and the younger generation, emphasizing that youth are more engaged in personal experiences than in promotional campaigns. It criticizes mobile marketing strategies as outdated and irrelevant, pointing out that marketers focus on metrics rather than genuine understanding of youth needs and interests. The author urges brands to take action that resonates with young people rather than relying on traditional marketing approaches.

1. I am your future ...and I'm not interested in Mobile Marketing by mobileYouth.org

2. I am all your young customers

3. You are every iPhone owning, twittering mobile exec out there

4. You talk about “Mobile Marketing” “Value Chains” “Killer Apps” and “End Users”

5. I talk about boyfriends college and looking good in front of my mates

6. You wake up thinking about mobile, your products and your focus group results

7. I wake up thinking about me

8. You call me a “user”

9. I do not do drugs

10. You think a 6 % success rate is a success

11. 94% of us thought it was a FAIL

12. You're marketing like it was 1999

13. I have very little attention or trust to go round My attention is your biggest cost

14. You talk about “engagement” and being part of our conversations

15. I say do something remarkable first

16. You think your mobile marketing campaign is great

17. I didn't see the moonwalking bear

18. You say you are cool and relevant to youth

19. I say stop talking, prove it

20. You can go home and congratulate yourself on raising your brand awareness through another mobile campaign

21. I can get on with my life and forget about you

22. You call us “the connected generation”

23. I can't remember the last time you weren't on Twitter/ Facebook or using your iPhone

24. You're plotting your next campaign with your planning agency

25. I'm plotting to go to RockCorps and Red Bull Music Academy

26. You think I'm interested in hearing about your latest technology

27. I'm interested in hearing what you're doing about climate change

28. You say “how about trying my latest product/ widget/ whatever?”

29. I say join the queue

30. You say my 2009 is all about “location”

31. I say the only location is my place and you've never bothered to visit

32. You have no idea why I'm interested in your product

33. That's why you say “I'm going to use it in niche time”

34. You think that you have a good brand

35. I think “good” is not good enough

36. You keep saying I want it free, free, free...

37. That's because you have no idea what I want

38. You say I am not the main revenue concern for your industry

39. I say give us back the $2 trillion you made from SMS That was our discovery, not yours

40. You say I want fun, cool and entertainment

41. I say give me something that will help me belong, help me be significant

42. You think about

43. I think about

44. You said 73 % of us were interested in your product

45. What was your product again?

46. “ people only care that you know When they know that you care” (z.ziglar

47. Dedicated to all those writers who really understand youth... * Barking Robot by Derek Baird * Big Brand on Campus by Benjamin Leis * Canadian University Marketing by Morgan Coudray * Change.org’s Millennials Changing America Blog by Alex Steed * China Youth Watch - China Youthology by Lisa Li Yi * Digital Youth Research @ Berkeley * Gen Y Music Marketing and Social Media by Greg Rollett * Hard Knox Life by Dave Knox * How to Break Anything by Kyle Studstill * Mediasnackers by DK * Millenial Marketing by Carol Phillips * Reach Students by Luke Mitchell * Shaping Youth by Amy Jussel * TeenLab at Alcatel Lucent by Jennifer Carole * The Marketing Student by David Fallarme * Three Billion by Paul MacGregor * Tyler Reed (Younique) * Youth Marketing Buzz * Youth Media Reporter by Ingrid Hu Dahl * Ypulse by Anastasia Goodstein, Meredith Sires and Casey Lewis

48. By Graham Brown Author MobileYouth