This document summarizes insights about lower tier youth in Indonesia and India from research conducted by Youthlab Indonesia and INgene Research. It describes lower tier youth as having basic education, aspiring for better economic opportunities. They enjoy reality TV shows and music videos. Transportation and phones are status symbols marketed through installment plans. Social media use is growing but still naïve. Collectivism and conforming are important social values for this group.
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia
Youth Laboratory Indonesia share some thoughts and insights on how concern & context are crucial for youth marketing in Indonesia.
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia
Marketing to lower tier youth in China: China Normal salon summaryLisa Li
In 2010, China Youthology wanted to learn more about China’s
third and fourth tier youth.
We conducted extensive research, and started conversations with China’s community of youth market researchers and practitioners.
This report presents our collective lower tier market insights and implications.
(youthlabindo) Indonesian youth social universe:youth marketing for energy drinkyouth laboratory indonesia
Find out why most energy drink brand failed to create real engagement with the Indonesian youth segment
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, perusahaan penelitian pemasaran
South East Asian Youth have a peculiar taste when it comes to drink preferences. To understand its psychological background one should venture deeply in their social environment. here's youthlab and youthworks asia findings
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, perusahaan penelitian pemasaran
Converse is considered a cult brand by most Indonesian Youth. On the field one could see that the marketing process happened naturally. This insight report uncover youth basic process on how how the brand interact with its costumer
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, perusahaan penelitian pemasaran
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia
Youth Laboratory Indonesia share some thoughts and insights on how concern & context are crucial for youth marketing in Indonesia.
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia
Marketing to lower tier youth in China: China Normal salon summaryLisa Li
In 2010, China Youthology wanted to learn more about China’s
third and fourth tier youth.
We conducted extensive research, and started conversations with China’s community of youth market researchers and practitioners.
This report presents our collective lower tier market insights and implications.
(youthlabindo) Indonesian youth social universe:youth marketing for energy drinkyouth laboratory indonesia
Find out why most energy drink brand failed to create real engagement with the Indonesian youth segment
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, perusahaan penelitian pemasaran
South East Asian Youth have a peculiar taste when it comes to drink preferences. To understand its psychological background one should venture deeply in their social environment. here's youthlab and youthworks asia findings
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, perusahaan penelitian pemasaran
Converse is considered a cult brand by most Indonesian Youth. On the field one could see that the marketing process happened naturally. This insight report uncover youth basic process on how how the brand interact with its costumer
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, perusahaan penelitian pemasaran
mobileYouth Asia LIVE - Smoking Your NokiaGhani Kunto
In terms of social currency for young people, mobile phones are what smoking was.
So how should marketers in Nokia, Samsung, BlackBerry, and Sony Ericsson adjust their strategy?
Find out in this edition of mobileYouth Asia LIVE!
(youthlab indo) The second wave market: Insights on Indonesian rural youth ma...youth laboratory indonesia
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, perusahaan penelitian pemasaran
articles on insights of youth in India (micro and macro-trends, socio psychol...kaustav sengupta
Few of my articles published in various magazines. These articles reflect the socio- psychology of youth in India and will help researcher and insight seekers to get a better idea of young and young adults in this subcontinent. For more check my blog : www.ingene.blogspot.com
This deck accompanies a presentation that Russell Sparkman of FusionSpark Media provides to marketers, businesses, nonprofits and government agencies about the role of purpose in today's content hungry, digital marketing context.
This presentation, delivered by Liya Sharif of Qualcomm Technologies, was part of "The Consumerization of B2B Marketing" event held May 21, 2015 in La Jolla, organized and hosted by SoCal BMA.
We are living in an era where the lines of marketing are becoming blurrier and less defined. Channels are intersecting and cross-pollinating one with the other. Social media is blending our personal behavior with our professional one. When thinking of Qualcomm, you immediately think of it as a B2B brand. At the end of the day, Qualcomm's biggest customers have been OEM's. But when you properly understand what Qualcomm stands for, you then immediately realize that, one way or another, everyone gets impacted by it: Robotic, IOE, Connected home, wearable technology, automotive... Qualcomm is the essential accelerator of progress in mobile and, in today's world, everyone wants to get affected by progress.
Brands are focusing less and less on targeting just consumers or just businesses. As a result of this new media landscape, audiences have blended and brands are now adding the notion of replacing B2B or B2C with H2H (human-to-human). It's becoming less about who your brand is or the message it is trying to send. The key to success these days is to 'speak more human'. Liya Sharif shared insights on how this concept applies to Qualcomm in a very relevant way.
(Youthlab indo) Indonesian Youth market trends 2012: flashback youth market r...youth laboratory indonesia
Find out the the review and data of what's hype in Indonesian Youth 2011!
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, perusahaan penelitian pemasaran
Insight, data, and statistic for youth marketing in Indonesia
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, studi anak muda
University of florida essay application. 016 Uf College Application Essay Fun Facts About University Of Florida .... Unforgettable Uf Essay Prompts Thatsnotus. 019 Sample College Application Essay Example Uf Prompt Practice Prompts .... Writing Your Graduate School Admissions Essay - How to write an .... Fascinating Ucf Application Essay Thatsnotus. Uf college essay - Write My Custom Paper.. UF Admissions Essay Example Topics and Well Written Essays - 250 words. Uf Supplemental Essay 2023 2023 Calendar. Mba Admission Essay Buy Uf! Full-Time Two-Year. 001 College Admission Essays Cover Letter Format And Bussines Prompt .... Business paper: Ucf admission essay. 006 University Of Florida Essay Example Thatsnotus. Mba admission essay buy uf. Essay Online Writers. 002 Honors Essay Example 007987874 1 Thatsnotus. USF ADMISSION ESSAY REQUIREMENTS by chrisvehbc - Issuu. Uf admission essay by Smurawski Celeste - Issuu. Narrative Essay: Uf application essay. Depaul University Admissions Essay : Freshman Student Admission Process. Usf undergraduate admission essay. Surprising Uf Essay Thatsnotus. 009 Essay Example Uf Admission Virginia Tech Application Mba Entrance .... 17 Uf Application Essay Examples Full - Essay. Uf college essay - The Writing Center.. Uf college essay - Purchase Custom Written Essays.. How to buy essay cheap with no worries - Best college admission essay .... College Essay: Ucf admissions essay. Ucf admission essay by fran23brinem - Issuu Uf Admissions Essay Uf Admissions Essay. Uf Supplemental Essay 2023 2023 Calendar
mobileYouth Asia LIVE - Smoking Your NokiaGhani Kunto
In terms of social currency for young people, mobile phones are what smoking was.
So how should marketers in Nokia, Samsung, BlackBerry, and Sony Ericsson adjust their strategy?
Find out in this edition of mobileYouth Asia LIVE!
(youthlab indo) The second wave market: Insights on Indonesian rural youth ma...youth laboratory indonesia
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, perusahaan penelitian pemasaran
articles on insights of youth in India (micro and macro-trends, socio psychol...kaustav sengupta
Few of my articles published in various magazines. These articles reflect the socio- psychology of youth in India and will help researcher and insight seekers to get a better idea of young and young adults in this subcontinent. For more check my blog : www.ingene.blogspot.com
This deck accompanies a presentation that Russell Sparkman of FusionSpark Media provides to marketers, businesses, nonprofits and government agencies about the role of purpose in today's content hungry, digital marketing context.
This presentation, delivered by Liya Sharif of Qualcomm Technologies, was part of "The Consumerization of B2B Marketing" event held May 21, 2015 in La Jolla, organized and hosted by SoCal BMA.
We are living in an era where the lines of marketing are becoming blurrier and less defined. Channels are intersecting and cross-pollinating one with the other. Social media is blending our personal behavior with our professional one. When thinking of Qualcomm, you immediately think of it as a B2B brand. At the end of the day, Qualcomm's biggest customers have been OEM's. But when you properly understand what Qualcomm stands for, you then immediately realize that, one way or another, everyone gets impacted by it: Robotic, IOE, Connected home, wearable technology, automotive... Qualcomm is the essential accelerator of progress in mobile and, in today's world, everyone wants to get affected by progress.
Brands are focusing less and less on targeting just consumers or just businesses. As a result of this new media landscape, audiences have blended and brands are now adding the notion of replacing B2B or B2C with H2H (human-to-human). It's becoming less about who your brand is or the message it is trying to send. The key to success these days is to 'speak more human'. Liya Sharif shared insights on how this concept applies to Qualcomm in a very relevant way.
(Youthlab indo) Indonesian Youth market trends 2012: flashback youth market r...youth laboratory indonesia
Find out the the review and data of what's hype in Indonesian Youth 2011!
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, perusahaan penelitian pemasaran
Insight, data, and statistic for youth marketing in Indonesia
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, studi anak muda
University of florida essay application. 016 Uf College Application Essay Fun Facts About University Of Florida .... Unforgettable Uf Essay Prompts Thatsnotus. 019 Sample College Application Essay Example Uf Prompt Practice Prompts .... Writing Your Graduate School Admissions Essay - How to write an .... Fascinating Ucf Application Essay Thatsnotus. Uf college essay - Write My Custom Paper.. UF Admissions Essay Example Topics and Well Written Essays - 250 words. Uf Supplemental Essay 2023 2023 Calendar. Mba Admission Essay Buy Uf! Full-Time Two-Year. 001 College Admission Essays Cover Letter Format And Bussines Prompt .... Business paper: Ucf admission essay. 006 University Of Florida Essay Example Thatsnotus. Mba admission essay buy uf. Essay Online Writers. 002 Honors Essay Example 007987874 1 Thatsnotus. USF ADMISSION ESSAY REQUIREMENTS by chrisvehbc - Issuu. Uf admission essay by Smurawski Celeste - Issuu. Narrative Essay: Uf application essay. Depaul University Admissions Essay : Freshman Student Admission Process. Usf undergraduate admission essay. Surprising Uf Essay Thatsnotus. 009 Essay Example Uf Admission Virginia Tech Application Mba Entrance .... 17 Uf Application Essay Examples Full - Essay. Uf college essay - The Writing Center.. Uf college essay - Purchase Custom Written Essays.. How to buy essay cheap with no worries - Best college admission essay .... College Essay: Ucf admissions essay. Ucf admission essay by fran23brinem - Issuu Uf Admissions Essay Uf Admissions Essay. Uf Supplemental Essay 2023 2023 Calendar
(Graham Brown mobileYouth) The 10 Laws of Selling to Digital NativesGraham Brown
If you deal with THE YOUTH then learn how to SELL to them with these 10 laws. This powerpoint was created without any harm to THE YOUTH and all references to ad agencies either living or dead are fictitious.
(youthlab indo) Youth Brand Preference; Extra Joss & Red Bull (Brand Audit 1/2)youth laboratory indonesia
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, studi anak muda
DDB Mudra Group Releases Youth Report 2013Social Samosa
DDB Mudra Group has released its maiden Youth Report themed on 'Beauty Money Sex Love Faith Substance', the six entities which most acutely influence the choices and aspirations of urban young Indians.
Theme: Beauty Money Sex Love Faith Substance, the six entities that most acutely influence the choices and aspirations of urban young Indians. It also features our proprietary "mindset archetypes" which help understand factors that influence brand decisions better.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
(Youth Research Partners)Asian lower tier youth: Youth market trends from India & Indonesia
1. Asian Lower Tier Youth Photo by Balster_the_rocketman through Flickr Youth Market Trends Report From India & Indonesia YRP Asia Trends Report Series
2. Muhammad Faisal Executive Director Youthlab Indo (Indonesia) Lower tier youth or commonly called rural youth, is the most collective youth that one could encounter. They’re commuter living in sub-urbs, and a large part of the ‘perantau’/migrater in big cities such as Jakarta. Mostly have only 6 years of basic education. They’re the day dreamer segment who strongly believe that their economic faith will change if they go places. A lifetime pursuit of becoming a ‘ Dadi Wong’/’A significant person’ Indonesian Lower Tier Youth
3. Muhammad Faisal Executive Director Youthlab Indo (Indonesia) A New Version of “Total Request Live” for The Rural Youth While urban youth already embraced ‘The New Media’, their rural neighbours just started to love ‘reality TV’, ‘music video’, and live Music show with TRL format. ‘ To see and be seen’, they are likely to skip school day just to be featured on one of those show. ‘ Rock melayu’ with mostly melancholic lyrics became the mainstream of music Industry. Music album is rarely found today, only singles that could be downloaded as ‘RBT’/’Ring back tone. Those RBT represent an important self expression statement to rural youth.
4. Muhammad Faisal Executive Director Youthlab Indo (Indonesia) Transportation and telecommunication tools are seen as status symbol for the rural youth. That’s why, a ‘foot in the door’ strategy is the most popular marketing approach used for selling cellphone and motorcycle to this peculiar segment. With only 60 USD as down payment, one could take a new ride home. The ‘credit payment’ mindset is common among rural youth and families. This mode of payment facilitate most youth ‘impulsive’ decision to buy “luxurious” product, which initially was influenced by social pressure. High Psychological Pressure to Conform With Social Surrounding
5. Muhammad Faisal Executive Director Youthlab Indo (Indonesia) ‘ Alay’ is an abreviation of ‘Anak Layangan’, which means ‘Kite boys’. A terminology labeled to rural youth who is trying too hard to be seen as ‘Gaul’/ ‘Cool’. The ‘ Kite boys’ thing came up, as more rural youth have their hair colored. Which look like a boy who plays to much kite on midday. ‘Alay’ have a unique fashion style, a blend between Emo, Punk, K-Pop, and Brit-Pop. They’ve also their own language code. Try it below. Source: benny & mice Alay text generator: http://alaygenerator.co.cc/ Alay ‘ Alay’ a Social Stigma for Lower Tier Youth
6. Self-Attribution of Success and Failure Copyright of youth laboratory indonesia Self Attribution of Success and Failure Matrix Muhammad Faisal Executive Director Youthlab Indo (Indonesia) “ waiting for something to happen” is paradigm embedded in most lower tier youth. This is due to their educational culture prominent at school and at home where it deprioritize the sake of character and self esteem building. We could found many cases where youth are trapped in a ‘self fulfilling prophecy’ of failure . Their dream are shape based on ‘reality’ shown on TV, while the strategy and motivation to achieve it is at minimum point. Outcome Success Failure Self Attribution Lower Tier Youth Faith Luck/random chance Gratitude Repression of emotion “ Let it be” Acceptance Urban Youth Competence/Skills Hard Work ‘ Law of causality’ Shame Incompetence Stress
7. 20 years old Hometown: Kebumen The most terrifying thing about the future: Doing bad deeds, something against religious teaching His most wild dream: Be a Kindergarten teacher in Kebumen Favorite band: Ungu, The Virgin, RBT: None Favorite brand: Yamaha Motor What excites him the most: Watching TV with friends (OVJ/Opera Van Java) Handset used: Twin Sim (Chinese Brand) Operator card: Simpati Telkomsel Social media mostly used: Facebook for chatting with friends Hang out place: Salemba, in front of the campus Event recently attended: Hip Hip Hura In Bekasi featuring Pingkan Mambo & She Band Lower Tier Youth Profile Achmad Zainun Muchtam Insights: Lower tier youth have a more positive expectation regarding the future than urban youth.
8. ‘ Social Currency’ to an Indonesian rural youth means that “I’m part of the crowd” http://www.flickr.com/photos/48088372@N00/1506800259/sizes/m/in/photostream/ Muhammad Faisal Executive Director Youthlab Indo (Indonesia) ‘ Mangan ora mangan asal ngumpul’ is a javanese idiom for collectivity. It literally means ‘ having the luxury of food, or not, we should not forget to have a good time together’. It’s the principle that most rural youth hold forever. For marketing context, this means that marketing should facilitate social encounter between rural youth tribes.
9. Muhammad Faisal Executive Director Youthlab Indo (Indonesia) “ No room for Individualism among rural social environment” Photo: ‘Panjat Pinang’ (pole climbing) traditional competition mostly held in rural area to comamorate Indonesia’s Independence day.
10. Muhammad Faisal Executive Director Youthlab Indo (Indonesia) Dream of Working Behind a Desk The dream of working behind a desk is an achievable reality for many rural youths nowadays. Many institution have now the privilege of giving academic experiences for rural youth with a reachable deal. This new trends will impact job purchase competition for the middle class in domain such as Information technology, advertizing, administration, and communication. New market for low end laptop will emerge. Entrepreneurship will start to grow among rural youth and probably become a major trend 6 years from now.
11. Muhammad Faisal Executive Director Youthlab Indo (Indonesia) ‘ Warnet’ or ‘Warung internet’ (internet shop) is still the main touch point for rural youth to access the world wide web. This particular ‘shop’ could be found In many rural area, usually spotted near school, traditional market, and residents. A trend shift toward mobile probably will happen in the next 3 years due to the massive invasion of cheap smartphone from China. Photo:’Warnet’ an abbreviation of ‘Warung Internet’ (Internet shop)
12. Muhammad Faisal Executive Director Youthlab Indo (Indonesia) Spontaneous and naïve way of using social media as performing stage. Many rural youth have the basic knowledge to be ‘connected’ but lack of wisdom to interact in it. Case study of Briptu Norman, a police officer in Gorontalo who uploaded his dancing performance covering a Bollywood song, regardless the consequences that might follow. His was so close to be put out of job, until his video was featured on an infotainment show. Briptu Norman now became nationally popular, treated as ‘pop’ sensation, guest in so many talkshow. His path will surely be followed by many rural youth. A Spontaneous and Naïve Way of Using Social Media
13. The lower tier/ indigenous youth in India are the segment of youth who’s rooted to India’s traditional socio psychology, family values, social norms and mostly lives in SEC2 or SEC3 cities. As per my socio psychological segmentation, I call them as “Bharatiyas*”. With about 70% of India's population, i.e. approximately 700 million people, 'Rural India' can well be termed as the 'Real India'. Kustav Sengupta Research Head of INgene India Lower tier/Indigenous Youth in India
15. psychographic (characters, traits, behavior, habits) of the lower tier youths in India Homogeneous (in one social cluster), family focused, education oriented and aspiring, 80’s bollywood inspired, icon worshippers, addicted to media promoted 'Pavlov' conditioning of “Capsule luxury”!
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17. Capsule luxury “ Luxury in small packs, a media promoted Pavlov conditioning” *copyright To Kaustav S.G. 2010
18. Icons and worshipping Million gods and many epics…God has families… They “grows” just like a human being…They “eats”…”sleeps”… Pouring milk Worshipping dummy world cup!
19. Aspire a life is like 80’s Bollywood flicks Girl- Gold-Glitter- Glamour- Globe! Interestingly, study has found that more youth in rural areas indulge in pre-marital sex than their urban counterparts, thanks largely to the fact that they face none of the space and privacy problems young couples in cities are constantly grappling with. Kustav Sengupta Research Head of INgene India
20. According to a report by Internet and Mobile Association of India (IAMAI), the user base of Internet in rural India is about to rise by a whopping 98%, from 24 million in 2011 as compared to 12.1 million in 2010. It also predicts a growth of 96% in the number of claimed internet users i.e., from 15.2 million to 29.9 million. Social currency' for the lower tier youths be the most “internet savvy” youth in village/ town! Kustav Sengupta Research Head of INgene India
21. The usage of internet is turning towards SNS faster from earlier trends of music/ video
22. To have an “active” / “interactive” profile in Facebook/ Orkut with most of the friends from “other half of the better/ developed world” Source: Facebook
23. The photos in SNS Profile are mostly downloaded! Downloaded photo in DP Source: Facebook
24. Photo by Vansh Bahadur Nagvanshi through Facebook Myth about lower tier youths that most brand managers often got it wrong “ they will buy everything/ anything cheap!” Kustav Sengupta Research Head of INgene India
25. “ One reason Tata Nano has not taken off is because it was seen as a cheap car . That's a symbol enough to say that even that mass segment of buyers is seeking a premium, in the sense that they are seeking an upgrade, and not value for money. Value has to fall into place but it is one of the drivers, not the only driver.Brands, in the rural space, need to add a bit of imagery to themselves.Those consumers are reaching out to brands that are giving them that sense of premium. We see that across the spectrum, from shampoos and deodorants to mobile handsets. Rural India is seeking a sense of moving up in life, a sense of pride.” - Dheeraj Sinha, Chief Strategy Officer, Bates 141 (writer of the book ‘Consumer India: Inside the Indian Mind and Wallet' Source: http://www.thehindubusinessline.com/features/brandline/article1543730.ece The lower tire youth will look for a piece of “premium” at an affordable price and the products must not appear “cheap”! The downfall of the BIG dream of selling Tata Nano (the cheapest car) in rural India ! Read more at: http://ingene.blogspot.com/2011/03/tata-nano-story-downfall-saga.html
26. The best strategy in creating a marketing engagement with the lower tier youths Be involved in their aspiration and help them to realize it ! (to bring “fame” in their Social cluster) Kustav Sengupta Research Head of INgene India Photo by Ravi Jain through Facebook
29. #Contributors Profile YRP Asia Trends Report Series Muhammad Faisal is the Founder of Youthlab, he’s now engange in his doctorate study at the faculty of psychology of the University of Indonesia. He was the initiator of the first TV program on presidential candidate psychological profile analysis called “Sosok pemimpin” in Metro TV. In the 2009 general election he analyzed and researched the political attitudes of young people (17-30 years old) by means of focus group discussion in nine Indonesian cities. He was surprised that the data gained from conventional way was artificial and robust. He then open a new firm called YOUTH LABORATORY INDONESIA focusing on youth research and develop new way of inquiring insight from the youth segment. Youthlab then become the first factory and repository of youth insight in Indonesia, compromised of multi-talented youths of various background, the research and consulting company helps corporations and organizations create precious connection with the fickle yet precious market segment.Through etnographic research, online tracking, creative focus group discussion, and other means, Youthlab help brands & organizations create a dialogue with the youths of Indonesia in the most efficient manner. www.enterthelab.com Muhammad Faisal Founder & Executive Director of Youth Laboratory Indonesia Email: faisal_sii@yahoo.com Youth Laboratory Indonesia
30. For a free download request of this presentation jgjkgjkgjkg Follow us on twitter : @YRPartners @YRPasia Slideshare: YRPasia YRPasiaTrendsReport www.YouthResearchPartners.com Activate the network! Asian Region Chairman contact: Faisal +8158195354 [email_address] www.enterthelab.com or www.ingene.blogspot.com