Intuit was founded in 1983 by Scott Cook and Tom Proulx in Palo Alto, California. They developed Quicken, a personal finance software, in 1985. In the 1990s, Intuit brought on John Doerr and Kleiner Perkins Caufield & Byers as investors. Scott Cook remained with the company in various roles even after bringing on Bill Campbell as CEO in 1994. By 2011, Intuit generated $3.9 billion in revenue and $634 million in profits.

1. VERGIL SHI Lessons of the Past: Intuit

2. Intuit Inc. is an American enterprise software company that develops financial and tax preparation software and related services
for small businesses, accountants and individuals.
INTRODUCTION

3. Scott Cook
CO-FOUNDERS
The company was founded in 1983 by Scott Cook and Tom
Proulx in Palo Alto, California.

4. INSPIRATION
1985

5. Scott Cook
Tom Proulx
FUND IN EARLY DAYS
Friends
Parents
$ 150k
1983

6. FIRST HIT
1985

7. FOR WHO?
1985
Intuit Quicken is a software to help people manage money, balance the checkbook, and pay bills.

8. CRISIS
1989

9. CRISIS
1989

10. CRISIS
1989

11. HOW DID INTUIT WIN CLIENTS
1989
Follow Me Home Research
Ethnographic Study
Customer-Intuitive Design
Design for DelightUser-Centered

12. KEY INVESTOR
1992
John Doerr
an American venture capitalist at Kleiner Perkins Caufield &
Byers in Menlo Park, California, in Silicon Valley.

13. KEY INVESTOR
1992
Kleiner Perkins
Caufield & Byers
a venture capital firm located on
Sand Hill Road in Menlo Park in
Silicon Valley.

14. KEY INVESTOR
1990s
12%
88%
$4.7M

15. KEY INVESTOR
1990s
John Doerr
Kleiner Perkins
Caufield & Byers
Recruit Management Team
Quicken Windows
Quickbooks
IPO
Purchased TurboTax
Employe Bill Campbell as CEO

16. CRISIS
1995
Anti Monopoly Laws

17. PRODUCTS

18. NOW
http://www.siteurl.org/us/119494-website
2011 FRUITFUL YEAR
$ 3.9 billion $ 634 million
Revenue Profit
2011

19. NOW
http://www.pixelstech.net/article/1366306402-10-happiest-tech-companies-in-2013
The happiest tech company in America in 2013
2013

20. FUTURE
2016
Costumer-Centric Design-Centric
SaaS

21. Scott and Tom Proulx made a bunch of
money in 1992, but they have more now
given that the stock price is much higher.
Scott stayed with the company in various
roles, even after bringing on Bill
Campbell to replace him as CEO in 1994.
ABOUT EXIT
2016

22. Special Thanks to Andrea Gallagher
THANK YOU!

23. SOURCES
http://www.pixelstech.net/article/1366306402-10-happiest-tech-companies-in-2013
http://www.siteurl.org/us/119494-website
http://www.intuit.com/company/fast-facts/
http://www.fundinguniverse.com/company-histories/intuit-inc-history/
https://www.youtube.com/watch?v=OB-iSRNy3xs
https://www.youtube.com/watch?v=EFWG51nGmGA
https://www.youtube.com/watch?v=KAmk_sITpDw

24. INTERVIEW
Andrea Gallagher
Research Strategist at Intuit