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Intuit Case Analysis

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Marketing Management Internship under Prof. Sameer Mathur.
INTUIT - develops and sells financial and tax solution software. Revolutionize people’s lives by solving their important business and financial management problems.
Quicken- best-selling finance product.
QuickBooks – a bookkeeping and payroll software.
TurboTax – a tax preparation software program.
Site Visit – learn about working environment of products by individual visits.
- Lab Study – tests new ideas and products by inviting consumers to labs.
- Remote Study – shows new designs to its consumers over internet
-On-going Extensive Research Study with the institute to learn for the future.
Increasing its presence on social networking sites like twitter, Facebook etc.
Blogging to drive business.

Published in: Marketing
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Intuit Case Analysis

  1. 1. Develops and Sells Financial and Tax Solution Software.
  2. 2. FOUNDERS OF INTUIT TOM PROULX SCOTT COOK A Stanford University Programmer A Former P&G Employee
  3. 3. MISSION Revolutionize people’s lives by solving their business and financial management problems.
  4. 4. Products by Intuit
  5. 5. Best-selling personal finance management tool.1.
  6. 6. A bookkeeping and payroll software to manage business finances in just a click.2.
  7. 7. A tax preparation software program to guide users through their tax returns step-by-step. 3.
  8. 8. KEY TO ITS SUCCESS
  9. 9. 1. SIMPLICITY SIMPLE AND EASY-TO-USE PRODUCTS FOR COMPLEX FINANCE PROBLEMS.
  10. 10. 2. RESEARCH TO IMPROVE BY KNOWING HOW CONSUMERS USE AND FEEL ABOUT ITS PRODUCTS.
  11. 11. 4 LEVELS OF RESEARCH SITE VISIT LAB STUDY REMOTE STUDY FUTURE-RESEARCH STUDY
  12. 12. VS
  13. 13. INTUIT - BE CONSISTENT IN ITS PERFORMACE - BRIGHT FUTURE AHEAD
  14. 14. SHUTDOWN OF ITS COMPETITOR’S PRODUCT
  15. 15. PREVIOUS MICROSOFT MONEY CUSTOMERS WILL HELP IN INTUIT’S GROWTH
  16. 16. PLAN FOR FUTURE GET AHEAD OF COMPETITORS
  17. 17. ATTRACT YOUNG CONSUMERS ……HOW?
  18. 18. 1. SOCIAL MEDIA INCREASED PRESENCE ON SOCIAL MEDIA WEBSITES . . . . . . . . AND
  19. 19. 2.
  20. 20. MISSION Products By Intuit SUMMARY KEY TO ITS SUCCESS VS PLAN FOR FUTURE GET AHEAD OF COMPETITORS
  21. 21. DISCLAIMER Created by Harshit Singh, IIT Madras, during a marketing management internship by Prof. Sameer Mathur, IIM Lucknow.

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