This document outlines 16 golden rules for growing a business through effective marketing and advertising. Some key points include: 1) It is 5 times easier to sell additional products and services to existing customers than acquiring new customers. The majority of advertising budgets should be spent on retaining current customers. 2) Free samples, case studies, and reports can position a business as an expert and educate potential customers without the pressure of direct sales. 3) Testing different advertising approaches and monitoring responses is important. Successful strategies that increase sales should be continued. 4) The document provides specific tactics backed by research like using benefit headlines, customer testimonials, detailed articles, and small initial tests to optimize marketing approaches.

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2. 16 Golden Rules
To Immediately And Massively
Grow Your Business

3. Objective
• To share 15 proven rules with our team so
that we can use it as well as assist our
customers in taking advantage of same.

4. Why we can trust it?
• Survey:
– 60,000 advertisements and promotions
– 105,000 selling words and sentences have been
tested on over 18,900,000 customers.

5. Golden Rule 1
• It is 5 times easier to sell something else
to your existing customers than to get a
new customer.
– by using the telephone or by sending them a
letter
– You can offer them someone else‘s
products/services.

6. Golden Rule 2
• If you have an established business 70%
of your advertising money should be
spent on re-selling to your existing
customers.
– After sales service and touch is more important
• Focus more on service/delivery part.
• Thank you letters
• Discount coupons.

7. Golden Rule 3
• Where possible only sell to people who
want what you sell and have the money to
afford it.
– Lower prices = No profit margin for Good
Marketing & Customer service.
– Money Vs. Product & Service.
– Objective driven Marketing.

8. Golden Rule 4
• Free sample of your product or service.
– Adv. Vs. Loyalty.
• Buyer – Customer – Accounts.
– FREE Report:
• Positions you as the expert and educates the
customer

9. Golden Rule 5
• Find the “right appeal”.
– “Appealing” 19.5 times.
– How to find the right appeal?
• Ask your best salespeople what arguments they use
to sell your products.
• Ask your best customers why they buy from you.

10. Golden Rule 6
• The more information you give in your
ads, the more you’ll sell.
– 2 minutes T.V. commercial Vs. 30 seconds.
– 5 page text Schlitz beer (5th to 1st).
– 800 words Adv for Mercedes (You give up
things when you buy the Mercedes Benz 230S)
10,000 to 40,000.

11. Golden Rule 7
• Editorial Articles get 500% more
readership.

12. Golden Rule 8 & 9
• Monitoring the response.
– Adv. Agencies, news paper and radio
executive hate it.
– Once you find an ad, sales pitch, strategy
that works – KEEP DOING IT.
• Same for us not for them.

13. Golden Rule 10
• Don’t try to be creative or original.
– Wining awards for agency rarely win sales
awards.
– Sales Vs. Creativity.

14. Golden Rule 11
• Use benefit headlines in all your ads.
– 1 out of 5 reads rest of the adv.
– Caught by the headline/subject line.
– Headline is the “Ad For Your ad.”

15. Golden Rule 12
• Client testimonials increase credibility -
and sales.
– Ours Vs Clients words.

16. Golden Rule 13
• Advertising recall OR actual sales.
– For agencies
– For us.

17. Golden Rule 14
• Small test adv. (Check media)
– Less budget on wrong media.
– Advantage of Right media.

18. Golden Rule 15
• Don’t listen to opinions and advice from
well meaning friends, family and business
associates.
– Listen to those only who can sell better then
you.

19. Golden Rule 16
• Need more help?
• Call us

20. Thank You !
Connect with us:
www.mastermindindia.in | info@Mastermindindia.in
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