The document discusses different types of links that can be included when summarizing or presenting scholarly documents and research. It describes links within documents, between databases, between hosts, and more. It provides examples of optimal linking from various databases and platforms to provide related and cited references, full texts, metrics and more. The goal is to empower users with the most relevant and related information through interconnecting links.

1. LINKING ON STEROIDS
Link typology and topology
http://www2.hawaii.edu/~jacso/conferences.htm (1)
Dr. Péter Jacsó
Professor, University of Hawaii
San Francisco June 2, 2004
Annual Meeting of the
Society for Scholarly Publishing
PowerPoint
Judit Tiszai

2. LINKS & DEEP THOUGHTS
• “All the world’s a stage” - All the WWW is a linkfest
• “Money makes the world go round”
• Links make the money flow and the world go faster
• Mo’ links mo’ better, mo’ faster? – scamsters’ heaven
• “Not all that shines is gold” – not all that blue is link
• Most scholarly publishers, I/A, aggregator services
learned much from e-commerce linking, but …
• …diagnosis: from link-anorexia to link-obesity
• The good, the bad, the ugly and the dysfunctional
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3. What Amazon et al. taught us
Model for rusty library OPACs in browsing,
searching, + LINKING for
• reviews from quality sources
• publisher blurbs, synopses
• sales ranking, bestseller-lists
• TOCs, BoB indexes, LiB, SiB, first chapters
• other works - by AU, by genre, subject
• price comparison/alternatives (doc delivery, anyone?)
• aggregate review consensus sites (MetaCritic, RT)
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4. ACM example
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5. Optional Detours
Examples for linking on steroids at
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6. THE BEST & THE REST
free/subscribed bib-cits, abstract, FT databases
OAI pre-, re-, e-print & publishers’ archives, Scirus
• cited, citing, related items, citation analysis in
Scitation, arXiv, CiteSeer, CiteBase, ParaCite
WoS & beyond CSA, EBSCO, Scopus
• journal coverage in Jake, Ulrich’s, Ebsco TSD –caution
• download top lists (Annual Reviews, Elsevier CS, etc.)
• WorldCat member libraries holding stats
• JCR ranking WITHIN category
• Still – some remain linkless and clueless
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7. SCHOLARLY LINKS
Linking ≈ citing - refs/cites are THE primary links
• User experience is very much database & host-dependent
• PsycARTICLES – CSA, Ebsco, OCLC, Ovid, Dialog
• Essential, useful & blah links – healthy mix
• Take user to citing/cited/related items (bibcit, abstract, FT)
• Give clue to user about impact of item/journal
• Take user to other works - by AU, by DE, in JN
• Maybe take user to journal/publisher site, e-mail
• Unforgiving syntax rules due to link resolving by SW
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8. LINK TYPES by purpose
• Primary functional link (FT)
• Secondary functional link (abstract)
• Tertiary functional link (bibcit)
• Primary enhancer link (citing/cited by)
• Secondary enhancer link (indirect clout indicator)
• Blarney, baloney, eyewash links
• Yes, I know: different folks, different strokes
• Room amenity: T-1 connection vs. ironing board
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9. LINK TYPES by vitality
missing link
still-born link + the in-betweens
- aDOA
rusting link
- resuscitable
- dormant
dead link
robust link
link on steroids
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10. LINK TYPES by domain
• Intra-document link
• Intra- database link
• Inter-document link (within db/archive)
• Inter-database link (within host)
• Inter-database (within host, subscription dependent)
• Inter-host link (subscription-dependent)
• Inter-host link (partially subscription dependent)
• Inter-host link (partially open access)
• Inter-host link (completely open access)
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11. Databases - Links
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12. LINK TYPES - by linking tools
• DOI, OpenURL, PURL, PII, SICI, BICI, ISBN
• Bookmarklets/Favelets – Javascript snippets
• Fee-based LinkResolvers, Home-made utilities
• TinyURL, Short link, Average Link, ALA link
http://www.ala.org/Content/NavigationMenu/Contacts_and_
Questions/FAQ4/FAQ.htm
http://www.ala.org/ala/contacts/alafaq/faq.htm
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13. CHAIN TYPES
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14. LINK WILLINGNESS / LINK READINESS
How many it takes to tango?
How many it takes to simply link?
2
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15. LINK WILLINGNESS / LINK READINESS
How many it takes to power link?
Publishers
Authors 4 Aggregators
Users
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16. LINK WILLINGNESS / LINK READINESS
How many it takes to link on steroids?
4+n
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17. # 1 Scenario
The conservative, linkless record
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18. Bare minimum record in native PubMed but there
are more links than meet the eye
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19. which shows an other directly related record
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20. This is the other commentary on Adair and Vohra's article
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21. Related articles listing is triggered by a small javascript-
link on PubMed
Links to subject-wise related records
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22. Link to Ovid is chosen (if you subscribe)
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23. Finds the full
record in
Journals@Ovid
Nice intra-record
links and option links
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24. but having
only
navigational
links (except
for the link
to an open
access
journal
Current
Research in
Social
Psychology
(CRISP) is
not enough)
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25. You may continue in Ovid to explore other articles
on self-citation
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26. and find 43, many of them ALSO available as open
access journals in case you don’t subscribe to all J
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27. which is easy to Google even without guidance, and
the link will take you
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28. to PMC with a link to FT …
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29. … of the article which has many extra link options
(alert request, insta-comment)
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30. and you can make a search in CMAJ on the broader topic
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31. finding an article by Garfield with cited/citing
references, of course
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32. most of which are hotlinked not just listed
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33. and the citing ones has links to many open access articles
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34. except for AJR and JCP which, however, offer the article
for $8 (try this with your Doc Delivery agency)
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35. Who Does What?
• Author: explores literature/decides target links -
can be limited due to modest access
• Referee: approves/disapproves links - can be less
or more limited than author
• Publisher: decides linking tool, format, style
• Aggregator: ignores, implements existing links &
creates additional links
• User: activates and (re-) creates links
Subscription-based vs. toll free target
Link-resolver endowed vs. pedestrian users
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36. # 2 scenario
If you start in H.W. Wilson’s OmniFile
and General Science FT
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37. you get the traditional I/A record with jumpstart link
for AU, SU, and ToC search and then some
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38. this is a jumpstart subject search using the
hotlinked Citation analysis descriptor
but you change your mind and want to explore the
WilsonLinks
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39. which can run your
query in paid and open
access sources for the
item using the title field
(more or less)
Say, you want to try
EBSCO ASP
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40. It does not have FT for the Anseel article
but it has LINKS to 9 cited references
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41. so you look at the record and find a link to your library
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42. which shows that the 2004 January issue is in - but in Hilo
Try
this?
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43. You are not authorized . You store it in your mind for later check-out
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44. Return to the EBSCO record to display the cited references
Notice link to Nature article in FT
spot most cited item (#5) by Gottfredson
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45. You look up the 6 related items which cite Gottfredson in
Anseel’s cited references
You spot an article which has 216 cited references, another
which was cited 5 times (in journals covered by ASP)
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46. you glance at the one cited 5 times, but don’t click
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47. rather step back to look at the FT version of the Nature
article
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48. in all its glory
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49. Then you remember that you do have access to PsycARTICLES as a
spoiled reviewer, both from OCLC and from CSA.
OCLC shows links to two FT formats, and the record is smartly
enhanced by WorldCat's information about how many member
libraries (2,161) has or had subscription to the journal.
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50. While you are at OCLC you look up in WorldCat the journal’s standing
among the psychology periodicals held by OCLC member libraries.
You find that it is the top ranked journal in its league
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51. then you switch over smoothly to CSA
Select both PsycINFO and PsycARTICLES and type the query (poor you)
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52. It links to both a HTML and PDF version. Some of the cited references also have
full-text links (of APA journals) and abstract links (to PsycINFO records). They
also link to and show cited by figures (within PsycINFO).
You don't
understand
why the first
cited item
(Adair) does
not have full
text and
cited by
value.
Notice this
cited by
value
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53. Because APA gave it a wrong title, explosion knowledge not explosion
of knowledge. Not even CSA's smart parser can make the match.

54. Getting suspicious,
you check the
Gottfredson citation
and realize that its
publication year is
1995 instead of 1978,
and know that such
sloppiness by APA
will cause problem
even if the date is
correct in the
original article, as
well as in PsycINFO
(that's why it did
have "cited by"
data).
The metadata is
wrong "only" in
PsycARTICLES.
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55. In Dialog’s
implementation
of PsycINFO you
don’t need to
worry about the
typos in the
year, the title,
and about their
consequences
on the links –
‘cause Dialog
has no intra-
database links,
let alone
interdatabase
links (to ISI
databases, for
example, which
are also hosted
by Dialog)
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56. This citation mystery whetted your appetite for checking out the Web
of Science (WoS) of ISI to see its cited and citing data. The cited
number is familiar ….
Link buttons
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57. …. And the details rhyme with what you saw before. Six of them have
links to the records in WoS. And when you click on the link to see
Gottfredson citedness …
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58. the citedness figure is much higher than in ASP or PsycINFO,
because ISI's breadth of citation indexing is much broader and wider
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59. While in WoS you take a cursory look at the PsycINFO implementation in
WoS as it is only a quick link away, then you go to the link to look up the
standing of American Psychologist in the Journal Citation Reports,
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60. and click on the JCR link button to find out what is the
impact factor of American Psychologist
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61. even though you have access only to an earlier edition, the link to its 5-
year citation trends
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62. It Is quite telling in and by itself

63. but the Impact Factor is put in the best perspective when you see how it
stands among the 105 journals in the same JCR category of General
Psychology, at a very close second behind Psychological Bulletin
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64. Optional Detour
Examples for lack of linking
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65. Who Does What?
• Who spoils the links? – Most of us some of the time
• Who should mend the fences? - All of us, all the time
• How do you keep your links together for good? - DOI
• How can you mend a broken link? - Ask Al Green
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66. WHO
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