Promorph Solutions is a service based company which has made Governance easier. Now, You can track your students, employee, know what they are doing.

1. Promorph Solutions Private Limited
E-105, SIIC Extension I.I.T. Kanpur U.P. 208016,
Contact: +91-9695888288
Done By:
Deepak Singla
UIET MDU (Rohtak)
+91-78764-27547
singladeepak69@gmail.com

3.  Institute Management System through
different Modules
 Governemnt Schools Educational Monitoring
System in Real Time throguh GPS
 Automation and Monitoring of College/
University using Data Analytics

5.  Universities are Our First Customers. Through
Different Modules such as Placements, Assignments,
Attendence, Reports, Marks and all, One can keep an
eye over overall progress of student which makes it a
unique product for education.

6.  Education System in School is going on deteriorating
because of inefficiency of Director/Owner to manage
its staff, their attendence, progress, Assignments and
projects of class.
Empoweru make it easier to track the overall activities
of staff and then produce data so that effective
decisions can be made by using analytics.

7.  As Empoweru can track real time presence of an
Individual, thus it can be a useful product in
manufacturing plant to track the presence of labour
persons and senior staff.
As there are large number of labour in Big Plants, thus
it becomes a tedious task to track them manually.

8.  As Franchising Outlets are supposed to work on
Parent Company’s Business Model, Rules &
Regulations.
Empoweru can be a useful software for tracking of
appropriate number of staff members in non-peak
hours, Sanitation, Inventory etc whichever affects
goodwill of the Parent Company.

10.  In Other Analytical Softwares there are separate
modules for system but Empoweru provides one stop
solution to solve all the problems.
 In a single panel the administrator can get access to
whatever data he wants.
 With cloud base technology, one can get an access to
real time tracking of presence of staff, attendance,
proper kits of students, sanitation etc.

11. Competition
Analysis

12.  Digitacampus (Powered by Microsoft)
 Auromeera Technomatrix Pvt. Ltd.
 Fedena: School Management System & Software
 IncraTech Private Limited (Eduspark.in)
 ………..and much more

13.  Campus Management Solution for Educational
Institutions around the world on Microsoft Cloud
References:
https://www.facebook.com/search/top/?q=digitacampus
http://www.sicm.edu.in/digita-campus.shtml
1. Digitacampus

14. Modules Available
 Admissions
 Time Table
 Attendence
 Cirriculam
 Examination
 Grading
 Task Management
 Publish Article Platform
 Fee Management
 Online Payment Gateway
 SMS Gateway
 Leave Management
 Certificates
 …………………………………….and much more

15.  The eMLi is a Comprehensive Education Management
Suite from AuroMeera Technometrix Pvt. Ltd. for the
institutions of education in India and across globe. The eML an
automation package can help you get extraordinary outcomes
with integrated solution for all the academic and administrative
requirement of your institute.
 eMLi has powerful range of feature to facilitate the major
entities of educational system i.e. Students, Parents, Faculties,
Administrative Staff, Administrator, Governing Body,
University Officials, Government Authorities etc... with
comprehensive and integrated software solution for improved
organizational performance
2. Auromeera
Technomatrix Pvt. Ltd.

16.  School Specific
 College Specific
 University Specific
References:
 https://www.youtube.com/watch?v=kYGG9TWA89I
 http://www.auromeera.com/features/emli-web-portals.html
Products/Services for:

17.  Attendance Management
 Certificate Management
 Correspondence Management
 Course Management
 Degree Felicitation
 Employee Management
 Event Management
 Exam Management (School & College)
 Exam Management(University & Autonomous)
 Fees Management
 File Tracking
 Gracing Management
 Group SMS System
 Hostel Management
 ID Card Management
 Leave Management
 Mass e-Mail System
 ……………………………………………….and much more
Modules Available:

18.  All-in-one College and School Management Software
 Automate everything, Generate insightful reports, Make better &
faster decisions
 References:
 https://www.fedena.com/
 https://www.youtube.com/watch?v=_b-20tmxDMc
3. Fedena:
School Management System
& Software

19.  Modules Available: (53 Modules Available)
 Courses and Batches
 Human Resources
 Student Attendance
 Timetable
 Examination
 Customisable Dashboards
 Student Admission
 News Management
 User Management
 Institute/Event Calendar
 Finance
 Student Information
 Student/Parent Login
 Employee/Teacher Login
 Messaging System
 Report Center
 Custom Student Remarks
 ……………………………………………….and much more

20. SWOT
analysis

21.  Product: Real Time GPS Tracking System for Campus
Staff.
 Customer Loyalty: More than 1300 Govt. Schools are
successfully working on Project which builds a trust
between Us and the client.
 Location: We are situated in IIT Kanpur’s Campus
which is India’s Top Second Educational Institute. We
have mentorship of top Brains of the country.
Strength

22. Weakness:
 Product: There are very few unique modules. We have 90%
Modules common with other providers.
 Marketing: Product is not Properly marketed through Online
Means. Youtube channel has Lack of tags and facebook page is
lack of information which doesn’t let build trust.
 .
 Team: Team is comprised of Technical Background only. There is
none expert in Marketing Background because of which company
doesn’t have much digital reach.
 Website: The website is not properly designed. There are flaws in
website. In the Home page, there is a set of more than 10 pages
which appears one by one when scroll down. But most of the
visitors don’t have patience to scroll down for individual page
especially when they are on a particular research. Proper Title of
following pages should be defined on the appearing screen to
convince visitor.

23.  Opportunities:
 Focus on Indian Government towards Digitization and
Transparency In Education.
 Increasing Number of Android Users in India.
 Better Internet Connection facilities in terms of Prices and
Speed.
 Awareness of Parent’s towards transparency in Education.
 A monopoly can be created in Govt. aided Schools and Colleges
by providing unique modules.

24. Threat:
 There are competitors in Indian Market.
 As Real Time GPS may trace corrupt Staff and
Faculties may go for strike which can make the project
fail in Government Institutions.
 Most of modules are already provided by competitors
and competitors have more unique modules than us like
Real time Tracking of Buses, Automatic Bus Route
Assign, Progress of Syllabus, Individual progress of
student and much more.

25. CUSTOMER
SEGEMENTATION

26. Customers can be segemented on the basis of
following Points :-
 No. of Students In Institution.
 No. of Staff Members in the Institution.
 Placement Records
 Attendance of Staff in Institution.
 Infrastructure
 Infrastructure Nice but Placements
 Infrastructure Bad But Placements

27. Marketing Stratergies :
 Search Engine Optimization
 Affiliate Marketing
 Newsletters
 Get involved in online forums and blogs
 Budget
 Social Media Marketing
 Vid2Vid Promotion
 Offering Free demo

28. Execution of Marketing Strategies:
 Search Engine Optimization- On Google and
Youtube
 Affiliate Marketing- Through third party
 Newsletters- to bind the customers
 Get involved in online forums and blogs- to divert
traffic
 Social Media Marketing
 Vid2Vid Promotion- Video to Video Promotions
 Offering Free demo- Free demo of Software Plan

29. SALES STRATERGIES:
• Hire the right people according to a repeatable
evaluation criteria.
• Train the sales team by making them wear the
customers’shoes.
• Harness extensive data analytics and go-to sales
enablement.
• Maintain a high-quality pipeline by eliminating
unqualified leads.

30. Digital/internet
Marketing Plan

31. Social Media Marketing:
Social Media such as Facebook, Twitter are needed to be
captured by setting up defined tages according the company’s
prducts, services, objectives and goals.
Search Engine Optimization:
Search Engines to be captured by setting up appropriate tags in
adsense account. This depend on location of audience to be
selected. For Ex: If one wants to capture USA Market then he
will go for “Ask Engine”
Pay per Click Campains:
Pay per Click Campaigns should be done to Get maximum
reach
Affilate Marketing:
Small Commissions can be made to third party websites when
customer from then reach the particular product service.

32. Thank
You