151006_HHDBrand_Manual_v7b

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
A Unified
Vision for
the Future
The Brand Manual as foundation and
pathway to achievement of the Houston
Health Dept 2013-2016 Strategic Plan
Presented to:
Judy Harris
Danny Corprew
The foundation of a designers toolkit
is created by the following Marketing
Specialist:
Barry Barnes
Daniel Cassalay
Todd Daniels
Tyeisha Delk
Chap Edmonton
Mike Noel
Stephanie Coleman
ONLINE
www.houstonhealth.com
houstonhealth@gmail.com
TELEPHONE
+ 1 713 555 5000
+ 1 713 555 5000
ADDRESS
Corporate Headquarters
8000 Stadium Drive
Houston, Texas 77054-1823
W1A ABC
For further questions visit us online at:
www.houstonhealth.com or email us at: info@houstonhealth.com

Houston Health Department Brand Manual
H
OUSTON
HEALTH DE
PARTMENT
T E X A S

POSITIONINGTHEBRANDTOENHANCE
OURVISION
Self-sufficient
families and
individuals
in safe and
healthy
communities
H
OUSTON
HEALTH DE
PARTMENT
T E X A S

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
About Us

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
About Us
1.01 The Logo 6
1.02 Logo Versions 7
1.03 Clearspace 8
1.04 Logo Size 9
2.01 Color Palette 10
2.02 Color Tints 11
3.01 Typefaces 12
3.03 Hierarchy 14
4.01 Icons & Pictograms 16
5.01 Blending Modes 18
5.02 Image Use 19
6.01 Letterheads 20
6.02 Logo Placement 21
6.03 Grid System 22
6.04 Presentations 24
COMPANY ADDRESS
8000 Stadium Drive
United States of America
OFFICE ADDRESS
8000 Stadium Drive
United States of America
ONLINE
houstonhealth@gmail.com
TELEPHONE
+ 1 713 555 5000
+ 1 713 555 5000
All rights are reserved by the
creator of this document.
Insert additional legal jargon
here. Houston Health
Department reserves the right
to buy, sell and distribute.
This brand manual is printed on
locally sourced recycled paper.
www.paper.com

OUR
MISSION
To work in partnership
with the community
to promote and
protect the health and
social well-being of
Houstonians and the
environment in which
they live.
H
OUSTON
HEALTH DE
PARTMENT
T E X A S

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
HELP
DESCRIPTION
Logo Redesign
1.01
Logo & Marque
Here is the recently re–designed version
of the Houston Health Department logo
When sending this brand manual, the document should be accompanied by the
logo in a range of formats including .EPS, .AI and .PNG.
LOGO MARQUE COL 1
A

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
HELP
DESCRIPTION
Logo Redesign
1.02
Logo Variations
Logo usage may vary so we created 2
versions of the logo, one for light and
one for dark as shown below
LOGO MARQUE COL 1 LOGO MARQUE COL 2

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
DESCRIPTION
Logo Redesign
1.03
Clearspace
Clearspace is the minimum amount of
space around the logo into which no
other object should infringe.
To work out the clearspace take the height of the logo and divide it in half.
(Clearspace = Height /2)
HELP
MINIMUM CLEARANCE
A.
The clearspace is 50% the height of the logo.
B.
The clearspace is 50% the height of the logo.
A
B
H
OUSTON
HEALTH DE
PARTMENT
T E X A S

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
DESCRIPTION
HELP
Logo Redesign
To work out the clearspace take the height of the logo and divide it in half.
(Clearspace = Height /2)
1.04
Logo Size
The logo can be locked–up in two
different ways. Horizontally, (ideal for
web) and vertically.
LOGO LOCK-UP OPTIONS
24pt
40pt
48pt
60pt
C
B
A
D
HO
U
STON HEA
LTH
D
E PA R T M E N
T

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
DESCRIPTION
Color Usage
When sending this brand manual, the document should be accompanied a color
palette file.ase (Adobe Swatch Exchange) file.
HELP
PRIMARY COL DARK GREY WHITE
2.01
Color Palette
The palette consists of three main
Colors. The primary Color is orange.
This is saved as primary in the
document Color palette.
CMYK 0% 20% 100% 0%
RGB 255 204 0
Web #FFCC00
CMYK 60% 50% 40% 40%
RGB 072 071 076
Web #48474C
CMYK 0% 0% 0% 0%
RGB 255 255 255
Web #FFFFFF
*
Web Safe, or Browser Safe palettes as they are
also referred to, consist of 216 colors that display
solid, non-dithered, and consistent on any computer
monitor, or web browser.

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
DESCRIPTION
Color Usage
2.02
Color Messaging
HELP
No color limit. Secondary palletts are
useful in distinguishing various dividions
and programs.
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
U
STON HEA
LT
U
STON HEA
LT
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
U
STON HEA
LT
U
STON HEA
LT
HOU
STON HEA
LTH
D
E PA R T M E N
T
U
STON HEA
LT
HOU
STON HEA
LTH
HOU
STON HEA
LTH
HOU
STON HEA
LTH
D
E P A R T M
E
N
T
HO
USTON H
EALTH

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
DESCRIPTION
HELP
2.01
Paper sizes & Type
The palette consists of three main
Colors. The primary Color is yellow. This
is saved as primary in the indesign Color
palette.

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
DESCRIPTION
2.01
Paper sizes & Type
HELP
Tints are useful in printing as they
reduce costs by negating the need for
additional printer.

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
GLYPHS
Typography
LATO REGULAR
LATO ITALIC
LATO BOLD
3.01
Lato Font
Regular
Italic
Bold
Font Name
Lato
Download
www.fontsquirrel.com/
fonts/Lato
Classification
Slab Serif
About
A “contemporary” slab
serif typeface for text,
it is specially designed
for comfortably reading
on any computer or
device. The robust
design started from the
austerity of the pixel
grid, based on rational
rather than emotional
principles. It combines
the large x-heights
and legibility of the
humanistic tradition
with subtle character-
istics in the characters
that inject a certain
rhythm to flowing texts.
Lato has little variation
in stroke weight and the
Regular is thicker than
a normal ‘Regular’ style
for print design. This
generates an intense
color in paragraphs,
accentuated by the
serifs that are as
thick as strokes with
square terminals.

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
GLYPHS
Typography
Font Name
Fira Sans
Download
www.fontsquirrel.com/
fonts/fira-sans
Classification
Sans Serif
About
Designed to integrate
with the character of
the OS, the Fira Sans
typeface also aims
to cover the legibility
needs for a large range
of handsets varying
in screen quality and
rendering. When
working with Fira Sans
it is recommended that
micro font sizes that fall
below our guidelines are
avoided.
ROCKWELL ITALIC
ROCKWELL BOLD
3.02
Fjord/Serifa Font
Light
Medium
Bold
FJORD REGULAR

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
DESCRIPTION
Typography
Made by HHD®
C
Fira Sans Regular
10pt Type / 12pt Leading
Made by HHD®
BC
Fira Sans Regular
Made by HHD®
H1
Lato Regular
Made by HHD®
T5
Lato Regular
Made by HHD®
T4
Lato Regular
Made bT1
Lato Regular
INTRODUCTION
3.03
Type Hierarchy
BC — Body Copy
The main font–size used in any printed
document will be 10pt. This is known as
the body–copy. Do not write overly long
lines, aim for around 45–90 characters.
H2 — Headline 2
This is a versatile font–size. It can be
used for page headers, section headers
and even small sections of type. (I.e.
indents & quotes).
H1 — Headline
H1 is the largest header font–size. It’s
great for short lined page headers.
T4 — Title 4
This is the most versatile title font–
size. At 40pt it can be used on a range
of media. It is square set meaning the
line-spacing and font-size are equal
making it ideal when running across 1 or
more lines.
T1 — Title
This is the largest of the title font-sizes.
Use sparingly — only a couple of words/
page.
The typographic hierarchy is saved as paragraph styles and can be edited/viewed
here Window > Style > Paragraph Styles

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
Typography
by HHD®
By all means break the rules, and
break them beautifully, deliberately,
and well. That is one of the ends for
which they exist.
— Robert Bringhurst
RESOURCES
HIERARCHY
A typographic hierarchy
expresses an organiza-
tional system for content,
emphasizing some data and
diminishing others. A hierarchy
helps readers scan a text,
knowing where to enter and
exit and how to pick and
choose among its offerings.
Each level of the hierarchy
should be signalled by one or
more cues, applied consist-
ently across a body of text. A
cue can be spatial (indent, line
spacing, placement on page)
or graphic (size, style, color of
typeface). Infinite variations
are possible.
ADDITIONAL RESOURCES
For more information on type
hierarchies check out.
Type & Typography
Phil Baines
Laurence King; (17 Oct 2005)
Thinking with Type
Ellen Lupton
Princeton Architectural Press;

OUR
STRATEGIC
GOALS
STRATEGIC GOALS
1. Protect the Community from Disease
2. Prepare for, Respond to and Recover from Disasters
3. Increase Opportunities for Healthy Living’
4. Give Children a Healthy Start
5. Align Services with National Mandates and Standards
6. Demonstrate Organizational Excellence
7. Reduce Health Disparities
STRATEGIC PLANHouston Department of Health
and Human Services
2013 - 2016
stp.indd 1 10/18/2013 11:50:48 AM
H
OUSTON
HEALTH DE
PARTMENT
T E X A S

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
DESCRIPTION
Multiplies the base
color by the blend
color. The resulting
color is always
a darker color.
Multiplying any
color with black
produces black.
Multiplying any
color with white
leaves the color
unchanged.
5.01
Blending Modes
Images should be downloaded in the highest possible resolution. For print they
should be saved at 300dpi
HELP
Black & White image
Blending mode set to
Multiply
Image background
Primary Color

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
DESCRIPTION
HELP
5.02
Imagery & Mood

The comp slip is a
cut version of the
letterhead. The
dimensions are
210 x 99mm
STRATEGIC GOALS
1. Protect the Community from
Disease
2. Prepare for, Respond to and
Recover from Disasters
3. Increase Opportunities for Healthy
Living’
5. Align Services with National
Mandates and Standards
6. Demonstrate Organizational
Excellence
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
and Human Services
2013 - 2016
stp.indd 1 10/18/2013 11:50:48 AM
H
OUSTON
HEALTH DE
PARTMENT
T E X A S
HELP
DESCRIPTION
identity
Letterhead files are supplied as .EPS Adobe Illustrator CS4+ .
The file is name Letterhead.eps
6.01
Identity/Stationery
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU STON HEA
LTH
D
E PA R T M E NT
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T

HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEALTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
H
OUSTON
HEALTH DE
PARTMENT
T E X A S
HELP
DESCRIPTION
identity
6.02
Logo Placement
When drawing up a letterhead you can place the logo in some of the following
positions.

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
HELP
DESCRIPTION
corporate communication
6.01
Communication, Reports
STRATEGIC GOALS
Disease
Living’
Excellence
and Human Services
2013 - 2016
stp.indd 1 10/18/2013 11:50:48 AM

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
HELP
DESCRIPTION
corporate communication
6.01
Brochures, Flyers
TAGLINE HERE
TAGLINE HERE
WIC
SERVICES
TAGLINE HERE
SENIOR
SERVICES
TAGLINE HERE
WIC
SERVICES
GENERAL
SERVICES
YOUR BEST LIFE NOW
TAGLINE HERE
STD
PREVENTION
TAGLINE HERE
WEBSITE HERE
STD PREVENTION
At the end of 2012, an estimated
1.2 million persons aged 13 and older
were living with HIV infection in the
United States, including 156,300 (12.8%)
persons whose infections had not been
diagnosed
12.8% HEALTH DEPT.
SERVICES
Lorem ipsum dolor sit amet, consectetuer adipiscing
elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea
commodo consequat consectetuer adipiscing elit,
sed diam nonummy nibh euismod tincidunt ut
Contact Us
Office: 10692 your company address , your
company address
Phone: (770) 111-2222
Fax: (770) 222-3333
E-mail: info@yourwebsite.com
www.yourwebsite.com
laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam quis nostrud exerci.
Lorem psum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat. Ut wisi enim ad minim veniam,
quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat consectetuer adipiscing elit,
sed diam nonummy nibh euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat. Ut wisi enim ad minim veniam
quis nostrud exerci.
BENEFIT OF SERVICE
Lorem ipsum dolor sit amet, consectetuer adipiscing elit,
sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam,
ACCESS TO SERVICES
minim veniam,
minim veniam,
minim veniam,
Contact Us
Office: 8100 Stadium Dr.
Phone: (832) XXX-XXXX
Fax: (832) XXX-XXXX
Website: www.yourwebsite.com

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
HELP
DESCRIPTION
Presentations
6.01
Promotional Campaigns
OUR BEST LIFE NOWYOUR BEST LIFE NOW
HEALTH DEPT. SERVICES
Lorem psum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip
www.houstontx.gov/health. xxx-xxx-xxxx
Lorem psum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation
Meet Our Team
Contact Us
laoreet dolore magna.
Maryam
Web Designer
Lorem ipsum dolor sit
amet, consectetuer
adipiscing elit, sed
diam nonummy.
John Doe
Graphic Designer
amet, consectetuer
diam nonummy.
Ananda Lync
Illustrator
amet, consectetuer
diam nonummy.
Office: 8000 Stadium Drive
Houston, Texas 77004
Phone: (800) 555-5555
Fax: (800) 555-5555
TITLE OF THE OUTREACH SERVICE
We protect the H tagline
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
A Healthier You
|
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut
laoreet dolore aliquam erat volutpat.
|
Meet Our Team
Contact Us
laoreet dolore magna.
Maryam
Web Designer
amet, consectetuer
diam nonummy.
John Doe
Graphic Designer
amet, consectetuer
diam nonummy.
Ananda Lync
Illustrator
amet, consectetuer
diam nonummy.
Office: 8000 Stadium Drive
Houston, Texas 77004
Phone: (800) 555-5555
Fax: (800) 555-5555
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
A Healthier You
|
| www.houstonhealth.com
STRATEGIC GOALS
Disease
Living’
Excellence
and Human Services
2013 - 2016
stp.indd 1 10/18/2013 11:50:48 AM
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
A Healthier You
|
| www.houstonhealth.com

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
HELP
DESCRIPTION
Presentation
6.02
Posters, Powerpoint
Presented 1505.11.v3
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
INTRO TITLE
TITLE OF PRESENTATIONS
TITLE OF THE OUTREACH SERVICEHOU
STON HEALTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
LOCATION HERE | MON 00, 2015
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
INTRO TITLE
TITLE OF SLIDE
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
TITLE OF SLIDE
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
INTRO TITLE
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
TITLE OF SLIDE
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
STRATEGIC GOALS
Disease
Living’
Excellence
and Human Services
2013 - 2016
stp.indd 1 10/18/2013 11:50:48 AM

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
HELP
DESCRIPTION
Presentations
Letterhead files are supplied as .EPS Adobe Illustrator CS4+ .
The file is name Letterhead.eps
6.01
Posters, Campaigns
Dimensions
297 x 210mm
Finish
1 Col + 1 Foil Finish
Paper
Insert Paper here
Weight
120gsm
Other
Die Cut & Boxed
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque
laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi
architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit
STD PREVENTION
Fourth Estate members are ithful
supporters. By giv.
DONATE NOW SAVE CHILDREN
supporters. By giv.
Department of the
City of Houston.
www.houstontx.gov
Sed ut perspiciatis unde omnis iste natus error sit
voluptatem accusantium doloremque laudantium, totam
rem aperiam, eaque ipsa quae ab illo inventore veritatis
et quasi architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas sit
aspernatur aut odit aut fugit, sed quia consequuntur
magni dolores eos qui ratione voluptatem sequi
nesciunt. Neque porro quisquam est, qui dolorem ipsum
quia dolor sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut labore et
dolore magnam aliquam quaerat voluptatem. Ut enim ad
Sed ut perspiciatis unde omnis iste natus
error sit voluptatem accusantium
doloremque laudantium, totam rem
aperiam, eaque ipsa quae ab illo inventore
veritatis et quasi architecto beatae vitae
dicta sunt explicabo. Nemo enim ipsam
voluptatem quia voluptas sit aspernatur
website | phone

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque
laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi
architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit
STD PREVENTION
supporters. By giv.
supporters. By giv.
Department of the
City of Houston.
www.houstontx.gov
Sed ut perspiciatis unde omnis iste natus
error sit voluptatem accusantium
doloremque laudantium, totam rem
aperiam, eaque ipsa quae ab illo inventore
veritatis et quasi architecto beatae vitae
dicta sunt explicabo. Nemo enim ipsam
voluptatem quia voluptas sit aspernatur
website | phone
TITLE HERE
subtitle here
Sed ut perspiciatis unde omnis iste
natus error sit voluptatem
accusantium doloremque laudantium,
totam rem aperiam, eaque ipsa quae
ab illo inventore veritatis et quasi
architecto beatae vitae dicta sunt
explicabo. Nemo enim ipsam
voluptatem quia voluptas sit
aspernatur aut odit aut fugit, sed quia
consequuntur magni dolores eos qui
ratione voluptatem sequi nesciunt.
Neque porro quisquam est, qui
supporters. By giv.
supporters. By giv.
supporters. By giv.
supporters. By giv.
GETTING FIT
SUB HEADER HERE
TITLE
website | phone
Nemo enim ipsam voluptatem quia voluptas
sit aspernatur aut odit aut fugit, sed quia
consequuntur magni dolores eos qui ratione
Department of the
City of Houston.
www.houstontx.gov
supporters. By giv.
supporters. By giv.
COMMUNITY BUILDING
website | phone
Department of the
City of Houston.
www.houstontx.gov
TITLE
HELP
DESCRIPTION
Presentation
6.01
Events and Campaigns
STRATEGIC GOALS
Disease
Living’
Excellence
and Human Services
2013 - 2016
stp.indd 1 10/18/2013 11:50:48 AM

POSITIONINGTHEBRANDTOIMPROVE
OUR
SERVICE
MODEL
H
OUSTON
HEALTH DE
PARTMENT
T E X A S
f-sufficient families and individuals in safe and healthy
mmunities
e Core Functions and
ssential Services of
ic Health:
OUR VISION
mission of the Houston Department of Health and Human Services is to
k in partnership with the community to promote and protect the health
social well-being of Houstonians and the environment in which they
UR MISSION
UR SERVICE MODEL
ASSURANCE
ASSES
SM
ENT
POLICY
D
EV
ELOPMENT
Evaluate Monitor
Health
Diagnose
& Investigate
Inform,
Educate,
Empower
Mobilize
Community
Partnerships
Develop
Policies
Enforce
Laws
Link
to / Provide
Care
Assure
Competent
Workforce
Research
Sy
stem
Managem
ent

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
THE GRID SYSTEM
Print
Margi i
Grids
Columns.

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
DESCRIPTION
Print
ins.
&
The grid serves as an armature on which a designer can organize graphic elements
(images, glyphs, paragraphs) in a rational, easy to absorb manner.
In graphic design, a grid is a structure (usually two-dimen-
sional) made up of a series of intersecting straight (vertical,
horizontal, and angular) or curved guide lines used to
structure content.
The grid serves as an armature on which a designer can
organize graphic elements (images, glyphs, paragraphs) in a
rational, easy to absorb manner. A grid can be use to organize
graphic elements in relation to a page, in relation to other
graphic elements on the page, or relation to other parts of the
same graphic element or shape.
HELP
6.03
Grid System
A

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
CLIENT ENGAGEMENT AND SUPPORT
TRADE
SHOW
FACETO ITEM TARGET VENDOR ITEM # PRICE QTY TOTAL
A Stretch Table Throw 6’ tbl-sw-6-f 10
B cafe Barrier cb-k-1500 4
HELP
DESCRIPTION
engagement and outreach
6.01
signage tradeshow display
Project Details
HEALTH
OVERVIEW!
Program Details
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
Project Details
HEALTH
OVERVIEW!
Program Details
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
Project Details
HEALTH
OVERVIEW!
Program Details
HHD Program
NUTRITION
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
HELP
DESCRIPTION
6.01
signage tradeshow display
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
HELP
DESCRIPTION
6.01
Outdoor Display Building
STRATEGIC GOALS
Disease
Living’
Excellence
and Human Services
2013 - 2016
stp.indd 1 10/18/2013 11:50:48 AM
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
TITLE OF SLIDE
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T
HOU
STON HEA
LTH
D
E PA R T M E N
T

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
HELP
DESCRIPTION
6.01
Outdoor Display Signage
ASSISTANCE
CENTER
Celebrating
TheCultureOfDiversity
ELCENTRODEASISTENCIA
DENVER
HARBOR
CENTRO DE
ASISTENCIA
Celebrating
ASSISTANCECENTER
DENVER
HARBOR
Celebrating
ELCENTRODEAPRENDIZAJE
LEARNING
CENTER
DENVER
HARBOR
Celebrating
LEARNINGCENTER
CENTRO DE
APRENDIZAJE
DENVER
HARBOR
PLACE FOR
SENIORS
Celebrating
CENTRODELATERCERAEDAD
DENVER
HARBOR
CENTRO DE LA
TERCERA EDAD
Celebrating
PLACEFORSENIORS
DENVER
HARBOR
Celebrating
LAVILLITADELOSNIÑOS
KIDS
VILLAGE
DENVER
HARBOR
Celebrating
KIDSVILLAGE
VILLITA DE
LOS NIÑOS
DENVER
HARBOR
Celebrating
LAREDDESALUDYBIENESTAR
HEALTH &
WELLNESS
DENVER
HARBOR
Celebrating
HEALTH&WELLNESS
RED DE SALUD Y
BIENESTAR
DENVER
HARBOR
LAESQUINACOMUNITARIA
COMMUNITY
SPOT
DENVER
HARBOR
Celebrating
COMMUNITYSPOT
LA ESQUINA
COMUNITARIA
DENVER
HARBOR
Celebrating

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
HELP
DESCRIPTION
6.01
Vehicles and Uniforms
STRATEGIC GOALS
Disease
Living’
Excellence
and Human Services
2013 - 2016
stp.indd 1 10/18/2013 11:50:48 AM

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
HELP
DESCRIPTION
6.01
Vehicles and Uniforms

POSITIONINGTHEBRANDTOIMPROVE
OUR
STRATEGIC
PLAN
Technology
as a tool for
Accreditation
and strategic
goals.
H
OUSTON
HEALTH DE
PARTMENT
T E X A S

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
Print
HELP
DESCRIPTION
Page 1
Dark background
version
Page 2
White background
version
Presentation
The term “PowerPoint presenta-
tion” was coined when Microsoft
introduced its software program
PowerPoint. PowerPoint is commonly
used by presenters as a digital aid
when presenting their topic to an
audience. Microsoft has called this type
of software a “presentation”, which is
a misnomer. Many presenters often
forget that they are the presentation
that the audience came to see, not their
PowerPoint presentation.
Presentations will be produced in–house using Microsoft Powerpoint or Indesign.
The goal is to communicate the brand on screen.
6.04
Presentations
STRATEGIC GOALS
Disease
Living’
Excellence
and Human Services
2013 - 2016
stp.indd 1 10/18/2013 11:50:48 AM

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
Print
6.05
Mobile App
HELP
DESCRIPTION

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
Media
HELP
DESCRIPTION
Page 1
Dark background
version
Page 2
White background
version
Presentation
6.05
Media / Social /techno

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
Media
6.05
Media / Social /techno
HELP
DESCRIPTION
STRATEGIC GOALS
Disease
Living’
Excellence
and Human Services
2013 - 2016
stp.indd 1 10/18/2013 11:50:48 AM

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
MEdi
Media
HELP
DESCRIPTION
Page 1
Dark background
version
Page 2
White background
version
Presentation
6.04
Made for TV and Motion

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
Media
6.05
Made for TV and Motion
HELP
DESCRIPTION
STRATEGIC GOALS
Disease
Living’
Excellence
and Human Services
2013 - 2016
stp.indd 1 10/18/2013 11:50:48 AM

PHASEII
POSITIONINGTHEBRANDTOCLARIFY
Org Chart
Service
Model
Accreditation
KEYPARTNERS(NEXTSTEPS)
Procurement
IT
H
OUSTON
HEALTH DE
PARTMENT
T E X A S
dcWIC Program & Nutritional Services
a
Community HealthNurse Family Part 2Nurse Family Part 1ImmunizationWIC
a
bARTON
bANERJEE
OSHP
OSHP
OSHP
OSHP
oshp
EHD...
EHD Consumer Health
EHD BCCEH
EHD Pollution
Chief of Staff
Mkt Innovation
Special Projects
aciP Oral Health
Area C-Clinic/Programs
Area B-Clinic/Programs
Area A-Clinic/Programs
MSC Community rograms
Area Operations
Tuberculosis
HIV/STD Prevention
Children's Health
Pharmacy
DAVID
TROY
BEN
KATHY
ARAFAT
BANERJEE
PATRICK
JUDY 2
JUDY
ACDIP
RISHA
STEPHEN L. WILLIAMS
2015YEAR AT-A-GLANCE (IN PARTNESHIP WITH THE US DEPARTMENT OF HEALTH AND HUMAN SERVICES) 1503.18
HOUSTON HEALTH DEPARTMENT
JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Primary Theme Facility Rental Heart Nutrition Minority Health Vision Mens Health self-promo Immunization Preparedness Dental Facility Rental Facility Rental
Additional
National Month
Theme
Save Your Vision
| Workplace Eye
Wellness Month
Global Employee
Health and
Fitness Month
Hepatitus
Awareness Month
Nat’l Stroke
Awareness
Nat’l Teen
Pregnancy Month
National Safety
Month
Children’s Eye
Health and
Safety Month
National
Immunization
Awareness Month
Fruit and
Veggies—More
Matters Month
Healthy Aging
® Month
National Childhood
Obesity Awareness
Month
Sports Eye
Safety Month
Eye Injury
Prevention Month
Health Literacy
Month
Home Eye
Safety Month
Mon 1 Mon
Tue 2 1 1 World AIDS Day Tue
Wed 1 3 1 2 2 Wed
Thu 1 2 4 2 3 1 3 Thu
Fri 2 3 1 5 3 4 2 4 Fri
Sat 3 4 2 6 4 1 5 3 5 Sat
Sun
4 1 1-7 African
Heritage &
Health Week
1 5 3 7 5 2 6 4 1 6
Sun
Mon
5 2 2 6 6 - 12 National
Public Health Week
4 8 6 3 7 5 2 7 - 13 National
Influenza
Vaccination Week
Mon
Tue 6 3 3 7 World Health Day 5 9 7 4 8 6 3 8 Tue
Wed 7 4 4 8 6 10 8 5 9 7 4 9 Wed
Thu 8 5 5 9 7 11 9 6 10 8 5 10 Thu
Fri
9 6 Wear Red Day
Give Kids a Smile
Day (Nat’l Child
Dental Month)
6 10 National Youth
HIV and AIDS
Awareness Day
8 12 10 7 11 9 6 11
Fri
Sat
10 7 Nat’l Black
Hiv/AIDS
Awareness Day
7-14 Congental
Heart Defect
Awareness Week
7 11 9 13 11 8 12 10 7 12
Sat
Sun
11 8 8 12 10 - 16 National
Women’s
Health Week
14 12 9 - 15 National
Health Center Week
13 11 8 13
Sun
Mon
12 9 9 13 11 National Women’s
Check-up Day
15 13 10 14 12 9 14
Mon
Tue
13 10 10 National
Women and
Girls HIV/AIDS
Awareness Day
14 12 16 14 11 15 13 10 15
Tue
Wed
14 11 11 15 13 17 15 15 - 21 Men’s
Health Week
12 16 14 11 16
Wed
Thu
15 12 12 16 14 18 16 13 17 15 National
Latino AIDS
Awareness Day
12 17
Thu
Fri
16 13 13 17 15 19 17 14 18 National HIV/
AIDS and Aging
Awareness Day
16 13 18
Fri
Sat 17 14 14 18 16 20 18 15 19 17 14 19 Sat
Sun 18 15 15 19 17 21 19 16 20 18 15 20 Sun
Mon
19 16 16 20 18 HIV Vaccine
Awarenss Day
22 20 17 21 19-23 National
Health Education
Week
16 21
Mon
Tue
20 17 17 21 19 National
Asian and Pacific
Islander HIV/AIDS
Awareness Day
23 21 18 22 20 17 - 21 Contact
Lens Health Week
22
Tue
Wed 21 18 18 22 20 24 22 19 23 21 18 23 Wed
Thu 22 19 19 23 21 25 23 20 24 22 19 24 Thu
Fri
23 20 20 National Native
American
HIV/AIDS
Awareness Day
24 24-30 World
Immunization
Week
World Meningitis
Day
22 26 24 21 25 23 20 25
Fri
Sat
24 21 21 25 23 27 25 22 26 Family Health &
Fitness Day USA ®
24 21 26
Sat
Sun 25 22 22 26 24 28 26 23 27 25 22 27 Sun
Mon
26 23 23 23 - 27 National
Youth Violence
Prevention Week
27 25 29 27 24 28 26 23 28
Mon
Tue 27 24 24 28 26 30 28 25 29 World Heart Day 27 24 29 Tue
Wed
28 25 25 29 27 National
Senior Health &
Fitness Day ®
29 26 30 28 25 30
Wed
Thu
29 26 26 30 28 30 27 29 26 National Family
Health History Day
31
Thu
Fri
30 27 27 29 31 28 World
Hepatitis Day
30 27
Fri
Sat 31 28 28 30 29 31 28 Sat
Sun 29 31 30 29 Sun
Mon 30 31 30 Mon
Tue 31 Tue
JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
GOAL
Destination Location
Promote HHD
resources, rentals,
services, research
and profit-driven
initatives
LOCAL
PARTNERS
American Heart
Assoication
NATIONAL
PARTNERS
GLOBAL
PARTNERS
MEDIA
PARTNERS
print, radio, tv,
social, online,
mobile, etc.
Planning: Easy
HHD_Promo
Planning: Mid
Planning: Complex
• PURPOSE ?
• IMPACT ?
• EFFECTIVENESS?
• REVENUE GENERATING?
(PRODUCTS,EVENTS,RESEARACH,RENTALS)
• HOW DOES HHD ENRICH THE LIVES
OF THE PEOPLE IT SERVES?
(VS COMPETITION)
• HOW CAN HHD BEST LIVE OUT ITS
CORE VALUE AND MISSION DAILY?
• MOST CELEBRATED GLOBAL
MEDICAL CENTER
• 3RD LARGEST CITY IN WORLD
• MOST DIVERSE CITY IN USA

H
OUSTON
HEALTH DE
PARTMENT
T E X A S
For further questions visit us online at:
www.houstonhealth.com or email us at: info@houstonhealth.com

151006_HHDBrand_Manual_v7b

Recommended

Recommended

More Related Content

Similar to 151006_HHDBrand_Manual_v7b

Similar to 151006_HHDBrand_Manual_v7b (20)

More from Stephanie Coleman

More from Stephanie Coleman (14)

151006_HHDBrand_Manual_v7b