The document provides branding guidelines for "if it barks" including specifications for their logo, color palette, typography and web styles. The master logo should always be used and logo variations can be used with the primary and secondary color palettes. Font families, heading styles, body copy styles, and combinations are also defined to ensure consistent branding across communications.
The Design Squid brandbook is not only an in depth look at our services and projects that define us, it's also an example for other design companies to use to create their own.
The Design Squid brandbook is not only an in depth look at our services and projects that define us, it's also an example for other design companies to use to create their own.
Research indicated that CountryWide homes have higher resale absorption and perceived value in the York Region market. Surveys and internal discussions led to the same conclusion: after ten years, CountryWide had become known for their superior quality, detailed construction and ability to exceed customer expectations.
The offer is premium, so it should be advertised as such. A complete rebranding and repositioning was developed to reflect that. This effort resulted in the development of two brand books: the Strategic Marketing Positioning Book and the Corporate Style Guide. Together, they establish a new mission, vision, brand values and visual guidelines to make the company more appealing to a buyer looking for a premium offering.
The result: A New Level. It's not only a tagline, but the company's mindset on everything it touches: from the materials selections, the internal processes, staffing, the buyer's journey, and the way they communicate.
Style guidelines for Cherriots employees. Includes design guidelines, examples of applying the brand, writing tips, Cherriots terminology, and style, formatting, and word choice.
Salon Richy El Rassy - Design Manual / Branding GuidelinesJoanna Douba
Design Manual / Branding Guidelines developed for Salon Richy El Rassy in Beirut, Lebanon. The manual includes information about the brandmark, colors, clear-space and minimum size, logo placement and logo misuse.
These guidelines summarize the fundamental technical characteristics of the Fontech brand, serving as a guide for any material produced under the brand Fontech. We face the future with a new brand that represents the technology arm of the company. After many exciting years consolidating our brand in the WiFi market with a young, casual attitude that confronted the topics of the telecommunications industry in a fresh way, we now evolve to demonstrate our maturity, capacity, and know-how as a company!
Research indicated that CountryWide homes have higher resale absorption and perceived value in the York Region market. Surveys and internal discussions led to the same conclusion: after ten years, CountryWide had become known for their superior quality, detailed construction and ability to exceed customer expectations.
The offer is premium, so it should be advertised as such. A complete rebranding and repositioning was developed to reflect that. This effort resulted in the development of two brand books: the Strategic Marketing Positioning Book and the Corporate Style Guide. Together, they establish a new mission, vision, brand values and visual guidelines to make the company more appealing to a buyer looking for a premium offering.
The result: A New Level. It's not only a tagline, but the company's mindset on everything it touches: from the materials selections, the internal processes, staffing, the buyer's journey, and the way they communicate.
Style guidelines for Cherriots employees. Includes design guidelines, examples of applying the brand, writing tips, Cherriots terminology, and style, formatting, and word choice.
Salon Richy El Rassy - Design Manual / Branding GuidelinesJoanna Douba
Design Manual / Branding Guidelines developed for Salon Richy El Rassy in Beirut, Lebanon. The manual includes information about the brandmark, colors, clear-space and minimum size, logo placement and logo misuse.
These guidelines summarize the fundamental technical characteristics of the Fontech brand, serving as a guide for any material produced under the brand Fontech. We face the future with a new brand that represents the technology arm of the company. After many exciting years consolidating our brand in the WiFi market with a young, casual attitude that confronted the topics of the telecommunications industry in a fresh way, we now evolve to demonstrate our maturity, capacity, and know-how as a company!