Sukrit Chadha is a Director at Textra PTE Ltd. in China with over 20 years of experience in business development, operations, and new business set-ups in the textile industry. He has extensive experience sourcing fabrics, yarns, and home textiles from various countries for customers in South America and Brazil. Previously, he worked as General Manager and helped establish Textra's operations in China, growing revenue to $30 million over 10 years. He is seeking new opportunities in business development, operations, or setting up new businesses in the textile industry in locations like China, Hong Kong, Singapore, Brazil, Australia, USA, or Dubai.

1. SUKRIT CHADHA
Mobile(We Chat & Whatsapp):
+86 –15167506336
E-Mail: chinatextra@hotmail.com
Skype ID: textra
“A characterized visionary, strategist &
negotiator...”
“Left footprints on many countries on the
Globe and still going on...”
SKILL SET
Managerial:
Strategic Planning
Budgeting
Policy Formulation
Strategic Alliances
Functional:
Profit Centre Operations
Business Development
International Sales & Marketing
Sourcing & Procurement
Vendor Development
Logistics (Export & Import)
Quality Control
General Administration
Key Account Management
Liaison & Coordination
Team Management
Top Management Professional
BUSINESS DEVELOPMENT | OPERATIONS | NEW SET-UPS
Industry Preference: Textile & Related
Location Preference: China /Hong Kong/Singapore/Brasil
/Australia/USA/Dubai/India
P R O F I L E S N A P S H O T
• An enterprising leader with 20 years of experience in driving
new set ups / established businesses to new heights of
Business Development and Operational Excellence
• Currently associated with Textra PTE Ltd., China as
Director
• Extensive experience in spearheading entire Textile business
with expertise in sourcing Fabrics, Yarns & Home Textiles
from China, Indonesia, India, Taiwan, Australia and
Korea for customers in South America and Brazil
• Achieved a profitable position for the company in China and
other countries; key deliverables included sales and profit
development, market share development, brand building,
network and service expansion, local supply footprint and a
winning strategy
• Displayed excellence in planning, formulating and
implementing marketing strategies and promotions that
increased market penetration and drove revenue and
profitability through maximized sales
• Gained exposure to a diverse culture spread across 29
provinces of China including Shanghai, Zhejiang, Fujian,
Shandong, Beijing, Guanghzhou, Shenzhen, Sichuan and
Jiangsu
• An out of the box thinker with proven skills in establishing
new set up with an articulate, creative and innovative
approach
• Augmented the market share by nearly 300%, delivering a
turnover of 30 Million USD; increased market penetration
by developing and liaising with over 50 buyers and 40
vendors within 10 years of tenure
• Achievement oriented professional with excellent people
management skills and adaptable to change with ease
ORGANIZATIONAL EXPERIENCE

2. Since Mar’05: Textra PTE Limited, China
Joined as General Manager presently working as Director
Responsibilities:
• Managing the entire product range including Woven, Satin, Chiffon, Mini Matt, Two Way Spandex and Laces
• Monitoring the sourcing and processing of yarn, embroidery, knits comprising of viscose & cotton and
home textiles including bed sheets printed, curtains printed & embroidery
• Spearheading all the business operations including business / design development, site quality control, co-
ordination between buyers & production units, shipment of goods and administrative /technical follow up
• Complying with the business practices and rule, regulations & shipping procedures of China; ensuring the
team is complying with the same to deliver quality product
• Ensuring maximum customer satisfaction by providing customized products and timely deliveries
• Analyzing demand patterns to source new items for the buyers, exploring new markets for sourcing and
ensuring prompt payments to exporters
• Liaising with government officials working with government research organisations, national &
international regulatory bodies and industry associations
• Leading and mentoring staff, implementing administrative control measures; managing and monitoring the
collection of payments
• Assisting importers to acquire cargo on time without any troubles so as to enhance the client servicing
through on time deliveries and as per their requirement & specifications
• Leading the merchandiser’s team of Quality Control Staff, Accountants and Shipping related staff
Highlights:
• Independently established the organization in
China; managed the entire gamut of operations;
coordinated between buyers & production unit,
payment of tax and renewal of license
• Augmented the market share by nearly 300%,
delivering a turnover of 30 Million USD;
increased market penetration by developing and
liaising with over 50 buyers and 40 vendors
within 10 years of tenure
• Amplified the strength of container shipment from
8 to 25 containers FEUS p.m. resulting in 300%
growth of cargo and 30 times monetary profit
• Developed & managed major Brazilian accounts
such as Adar, Focus, Stile Commercial, Cassia
Nahas, Pelle Bell, Litoral, Diagonal, and so on
• Spearheaded product development for Knitting Warp and Weft for Brazil market and was pioneer in
creating the new niche fashion category in Brazil
Jul’99-Jun’03: Oriental Air and Ship Services Ltd., Delhi as Sales Manager
Highlights:
• Led a team of 8 involved in sales of entire product line including Marble, Furniture, Machinery, Rags, Used
Clothing Imports, Waste Paper Imports, Electrical Fittings and Light Fixture to/from China
• Successfully generated a turnover of Rs. 1 Crore in the year 2002
• Developed and maintained professional relationship with new shipping / freight forwarders across North
India, resulting in reduced management cost by 25%
• Gained extensive exposure to Customs Procedures, DGFT Rulings and Customs Laws
Sep’93-Mar’97: Cadbury India Ltd., Delhi as Sales & Marketing Officer
Highlights:
• Merit of generating a turnover of Rs. 5 Crores p.a.
• Played a key role in amplifying the sales volume thrice the original volume in 3 years; maintained the
position of Market Leader despite stiff competition from Nestle

3. • Identified new markets and successfully developed nearly 30 dealers in Haryana thereby increasing the
total number of dealers by 22 and more in the Northern parts of India
ACADEMIC DETAILS
1999 MBA in Marketing from Indira Gandhi National Open University, India with 75%
1990 B.Com. Hons. from SGTB Khalsa College, Delhi University
Other Course:
1992 Gems, Coloured Stones and Diamonds Course from Gems and Jewellery Export Promotion
Council with 90%
INDUSTRIAL VISITS
• Visited:
o Fairs and Exhibitions on Yarns, Fibres, Textiles and Home Textiles in Guanghzhou, Shanghai, Beijing and
Shaoxing in China
o Printing houses, dyeing houses , embroidery units , fibre suppliers , grey suppliers , yarn suppliers and
malls in china to understand the process of yarns, fibres , fabric, embroidery and printing methods
PERSONAL DETAILS
Date of Birth: 1st
August 1969
Permanent Address: E-716, Sector 47, Jal Vayu Towers, Noida- 201301
Languages Known: English, Chinese, Portuguese, Hindi and Punjabi
Present Address: Room No. 1406, Beichen Square Building, Didang, Shaoxing City, Zhejiang, China
Nationality: Indian
Marital Status: Married
No. of Dependents: 1
Visa Status: Business Visa for USA valid till 2025
Passport Details: Z1786673, (Issued at 21st
Jul’14 and Valid up to: 20th
July 2024)
Driving License Details: DL-0819910050905 (P) [Issued at 27th
May 1991 and Valid up to: 31st
July 2019]