The document discusses the evolution of smart applications beyond mobile phones. It notes that the mobile app market is oversaturated, most apps get deleted after one or two uses, and people only regularly use a small number. This signals the golden age of mobile apps is over in terms of impact and ROI. It then introduces smart voice applications for large screens like TVs as the next stage, which are more natural and frictionless to use than apps. Key advantages are being hands-free without downloading anything, using natural language. Integrating voice AI with existing smart TV infrastructure opens new possibilities for businesses, ecommerce, and social experiences.

1. The Next
Evolution
of
Smart
Applications
http://neotex.com.au

3. The Mobile Ecosystem Today - The Evolving Landscape
The mobile app stores have become saturated and extremely noisy. Why?
- 2.2 million apps on the Apple App Store and 2.8 million apps on the android app store!
- These days, people are more reluctant to install your apps.
- Once they do install an app, if it requires them to think or do too much, they won’t use it.
- Vast majority of apps that do get installed by users, get deleted after one or two uses. A
significant percentage gets deleted within 1 - 2 weeks.
- Even if your app remains installed in a phone, it’s unlikely to be used. Most people only
use a very small number of apps that are on their phone.
Bottom line: The golden years of mobile apps are gone. The benefits. impact and ROI have faded
significantly in recent years. It’s much more difficult to have an impact under current conditions.

5. In addition to our living rooms, they’re also
the focal point in many different spaces.
There occupying prime real estate in our:
- Bedrooms
- Hotels rooms
- Meeting rooms, Boardrooms
- In lobbies, hallways and waiting areas

6. The Advantages of Natural Language + Natural Voice + AI
- No apps to download, install and setup!
- It’s hands free!
- No user interface to learn!
- No websites to visit!
- No cognitive load - does not require thinking, no effort required!
- Extreme easy of use - frictionless.
- Does not take up space on your phone.
- It passes the “DVD vs online movie test” . So they engage more.
- It’s a much more natural form of interaction. The technology just disappears and stays out of
your way.
The Advantage of Voice AI + Ultra HD Display (that very expensive TV that you already own!)
- Fills in a crucial gap by displaying non-verbal information in a hands-free manner. Your voice is
the new remote/mouse/keyboard. It open up a world of possibilities for true business
application, e-commerce, social…..it takes things to the next level.

7. Why Now?
- Didn’t we have voice recognition, AI and internet enabled TV’s for more
than a decade? What’s different this time? Why Now?

8. The Numbers - Show me the data!

9. Talk is Cheap - Show me the Demos!
- Generic demos
- Features
- Cloud Integration
- Audio visuals
- Possibilities!
- Some vertical specific demos:
- E-commerce:
- Food delivery
- High end luxury goods
- Groceries
- Fashion
- Real Estate

10. References:
NeoTex: http://neotex.com.au