5 Content Marketing Trends to Avoid - Integrated Live Slides

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Dr Claire Trévien

Slides from my talk at Integrated Live on 16th November 2016, on trends to avoid in content marketing!

51% of consumers feel their data has been
misused leading to 57% not trusting brands to use
data responsibly
70% of the marketers surveyed said they do not
prioritise customer trust
(Source: CIM)

Example:
an initial report on
law.rankmyfirm.com

5 Content Marketing Trends to Avoid - Integrated Live Slides

This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)

Search Content vs. Social Content

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One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works. In this presentation by Daniel Hochuli, you'll learn: - Why same content published on both search and social media often fails to deliver results. - How to develop and optimise a content marketing strategy that best suits your digital channels. - How to intelligently report content marketing success using audience metrics.

Being our own case study: how involving sales in our content strategy increas...

Dr Claire Trévien

So apparently, as a marketer, I should go around wearing a t-shirt that says ‘Down with Sales’. Or so I should believe from the numerous talks and articles that describe sales and marketing teams as permanently lobbing rotten eggs at each other. That approach has never made any sense to me. Passle is a digital content marketing platform that enables busy professionals to create hub content in a timely and authentic manner. It therefore seems evident that to persuade these busy experts to use Passle, the sales team should be using it as much as the marketing team. After all, how can you sell a concept if you don’t understand and apply it yourself? So we planned an ongoing content marketing campaign in February 2016 involving the sales, leadership and marketing teams at Passle to demonstrate that it is possible to create relevant and authentic thought leadership on a regular basis. Here's what the plan looked like... Full post here: http://blog.passle.net/post/102e3m0/being-our-own-case-study-how-involving-sales-in-our-content-strategy-increased-o

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Post-sales client success survey results 8-2013

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What happens once you won a sale? Do you train your users? Do you provide support? There are a lot of options. We didn't know the answer. So we surveyed a bunch of CEO's and came back with some answers. Check them out. You can add your expertise and thoughts by filling out the survey at: http://www.surveygizmo.com/s3/1331502/Client- Engagement-Implementation-Survey Or just follow me on Twitter @StartupDiving

What types of content work best for each stage of the buying cycle?

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Developing a Long-Term Digital Strategy

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Open any business journal, and inevitably you will see an article about digital transformation. It is a buzzword in today’s marketing, business and strategy world. But how does that apply to professional services firms? During this session, at the 2017 Legal Marketing Association Annual Conference, we look at how to move beyond discreet digital projects (i.e. creating a website, amplifying your message through social and/or fine-tuning your email communications) in favor of a comprehensive multi-year strategy that focuses on continuous improvement, optimization and multi-channel communications. We examine how law firms and other professional services organizations are investing in digital as a core business development and marketing asset. Specifically, we touch on how to: 1). Break free from the confines of defined project stages (beginning, middle, end), and instead adopt a more fluid approach that allows for continuous, incremental investment 2). Plan strategic short-term actions that will support a long-term vision 3). Collect, analyze and apply data in order to sustain digital momentum 4). Tackle budgeting and assemble strong cross-functional teams to support digital efforts 5). Implement a governance plan to measure and promote progress year after year

7 things to do after you've hit "publish"

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Visual Design with Data

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An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813 I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com

How to start your virtual presentation

Dr Claire Trévien

How to recycle your content on a budget

Dr Claire Trévien

Slides from a recent webinar I did, which you can watch over at: https://www.youtube.com/watch?v=tY6ZnJcmysY&index=4&list=PLqkehbEQ_kvhN00BotiNr-pj8czkhoODJ&t=0s It's important to work smart, not hard, with your content. Save your energy and reach more people by recycling content by using different takes on a topic, and transforming it into a different format. In this webinar I share my favourite tools and shortcuts for doing just this!

How to train your employees to use social media

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Social media guidelines for employees can be a contentious issue. While a cultural shift in behaviour means that fewer companies are forbidding their employees from using Twitter these days, some still struggle to find the balance between total freedom and overbearing policy. Here are a few thoughts to get you started, and if you would like to book me to provide some social media training for your team, either message me or head over to calendly.com/ctrevien

10 Steps to level up your personal Twitter profile

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Slides to Digital Privacy in the B2B Landscape event 04/04/2017

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Instagram + Business: an unlikely match?

Dr Claire Trévien

B2B companies are still reluctant to dip their toes into the more 'fringe' social media networks. With over 500 million users, can Instagram truly be called fringe anymore? Using real-life examples of B2B companies successfully using Instagram, I share top tips to make the most of it. Slides from my webinar, which you can watch here: https://www.youtube.com/watch?v=Y0_Bl0XVA5E&index=2&list=PLtQrGhZCJUbIrZewWihcrApe_Kbkl43fB Links mentioned in the slide: https://pablo.buffer.com/app https://ifttt.com http://blog.passle.net/post/102ct8a/a-list-of-top-professional-services-marketing-hashtags home.passle.net

Summary of the legal content marketing report

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How Passle turns busy experts into thought leaders

Dr Claire Trévien

Content marketing for business

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