Card game that teaches salespeople how to create stories that sell. Insight Demand
The document describes a role-playing game called InsightDemand that is designed to teach sales and marketing teams how to tell relevant and memorable stories about customers' experiences to inspire action. The game provides 36 possible story scenarios and guides players through a process of selecting a scenario and filling out a template to build out the story details. It suggests the game helps collect tribal knowledge in an engaging story format and offers a free consultation to review and improve users' stories.
Founders Keepers proposes an immersive experience to help local businesses gain more loyal customers. They spoke to businesses and found that sharing a company's story engages customers on a deeper level and sparks personal connections. Their solution will give businesses a way to virtually share their brand story online to promote their store and increase the personal experience of buying online.
Overview of why thought leadership is the new b2b marketing model; and how content and community marketing builds awareness, expertise, trust and authority.
This document provides an overview of Founders Keepers, a startup that aims to help local businesses gain more loyal customers by telling their brand stories through immersive experiences. It discusses their beliefs that storytelling is important for psychology and branding. The company wants to work with local businesses and homeowners to develop rich content using collective reviews and personal stories. This would create a fun and engaging shopping experience for customers while generating revenue through advertising and service fees for local businesses.
Sasudi is a sales management tool that helps small businesses increase their sales. It provides courses, tools, and support to help users develop sales skills, create sales plans, manage contacts and customers, and stay motivated. The document advertises Sasudi's free trial, which gives users access to its five key areas - Learning, Sales, Inspiration, Community, and Customers. It also includes an 8-day support plan to help new users start achieving results.
The document provides tips for how to sell effectively. It recommends being knowledgeable about the product, bonding with customers by helping them and making the benefits clear, being passionate and enthusiastic in presentations while answering questions honestly. It also stresses the importance of closing the sale while being prepared to negotiate discounts or payment terms if needed.
Customers value good service over fast service and enjoy personalization, as it makes them feel known and appreciated. Building goodwill does not need to be expensive, and customers will remain loyal if engaged in loyalty programs from the start. Rather than focus on money, focusing on a brand story and using customer feedback for innovation can help customers view a company's value beyond cost and see them as more customer-centered.
This document provides an overview of small business marketing basics. It discusses the importance of marketing to attract and retain customers and introduces various marketing techniques. These include defining your brand, understanding your target audience, developing marketing strategies across different channels like websites, social media, email, advertising, and community involvement. The document emphasizes integrating marketing messages across all platforms and that effective marketing is an ongoing process.
Card game that teaches salespeople how to create stories that sell. Insight Demand
The document describes a role-playing game called InsightDemand that is designed to teach sales and marketing teams how to tell relevant and memorable stories about customers' experiences to inspire action. The game provides 36 possible story scenarios and guides players through a process of selecting a scenario and filling out a template to build out the story details. It suggests the game helps collect tribal knowledge in an engaging story format and offers a free consultation to review and improve users' stories.
Founders Keepers proposes an immersive experience to help local businesses gain more loyal customers. They spoke to businesses and found that sharing a company's story engages customers on a deeper level and sparks personal connections. Their solution will give businesses a way to virtually share their brand story online to promote their store and increase the personal experience of buying online.
Overview of why thought leadership is the new b2b marketing model; and how content and community marketing builds awareness, expertise, trust and authority.
This document provides an overview of Founders Keepers, a startup that aims to help local businesses gain more loyal customers by telling their brand stories through immersive experiences. It discusses their beliefs that storytelling is important for psychology and branding. The company wants to work with local businesses and homeowners to develop rich content using collective reviews and personal stories. This would create a fun and engaging shopping experience for customers while generating revenue through advertising and service fees for local businesses.
Sasudi is a sales management tool that helps small businesses increase their sales. It provides courses, tools, and support to help users develop sales skills, create sales plans, manage contacts and customers, and stay motivated. The document advertises Sasudi's free trial, which gives users access to its five key areas - Learning, Sales, Inspiration, Community, and Customers. It also includes an 8-day support plan to help new users start achieving results.
The document provides tips for how to sell effectively. It recommends being knowledgeable about the product, bonding with customers by helping them and making the benefits clear, being passionate and enthusiastic in presentations while answering questions honestly. It also stresses the importance of closing the sale while being prepared to negotiate discounts or payment terms if needed.
Customers value good service over fast service and enjoy personalization, as it makes them feel known and appreciated. Building goodwill does not need to be expensive, and customers will remain loyal if engaged in loyalty programs from the start. Rather than focus on money, focusing on a brand story and using customer feedback for innovation can help customers view a company's value beyond cost and see them as more customer-centered.
This document provides an overview of small business marketing basics. It discusses the importance of marketing to attract and retain customers and introduces various marketing techniques. These include defining your brand, understanding your target audience, developing marketing strategies across different channels like websites, social media, email, advertising, and community involvement. The document emphasizes integrating marketing messages across all platforms and that effective marketing is an ongoing process.
- Marimekko opened a shop in Berlin in November 2010 and examined the customer experience through tools like customer journey mapping and questionnaires.
- Feedback from customers and shop visitors suggested making more efforts to keep the sales staff engaged when few customers are present and giving each customer a unique experience.
- The document proposes developing a persona representing their ideal customer and touchpoint messages to help staff facilitate purchase decisions and consistently deliver a world of experiences for customers. This change in service mindset could lead to increased satisfaction and sales.
How Customer Success-centricity Drives Revenue, Growth, and Valuations - RD ...Lincoln Murphy
On November 3, 2016, in Florianópolis, Brazil, at RD Summit 2016, Lincoln Murphy presented on Customer Success-driven Growth to an enthusiastic crowd eager to learn how to make their customers - and in turn - their companies, successful.
Whether you have a subscription business or you sell one-off products or services and simply want to do business with your customer more than once, Customer Success should be your driving purpose.
The Customer Success approach is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model.
Social selling for sales reps, sales agents and all sales professionalsDaniel Ciz
Basic tipps for sales professionals how to choose and use social networks to increase their customer base, earnings and profits. How to behave on social network, how to start and manage social selling.
Marketing Mindset for Property DevelopersCoronetGroup
Coronet Group's Andy Bargery delivered this presentation at the Wandsworth Property Meet in London during November 2017. It provides property developers with an overview of marketing theory and how this can be applied to make their developments more successful.
Hernan Cuevas is an experienced international executive and marketing expert with over 18 years of experience in multiple industries including consumer packaged goods, retail, industrial, consulting, and more. He has held senior roles such as CEO and VP of marketing and sales. Hernan believes in taking a creative approach to business and marketing. He understands what drives customers and how to create long-term value through managing the customer experience at each "moment of truth".
Dart Com is a branding and communications firm that believes in enhancing client values through strategic communication. They tell clients' stories in a way that reaches consumers' hearts and makes brands sought after. Dart Com's strategic planning ensures clients are in consumers' minds at the right time and place. They understand consumers' wants in real time and help clients deliver accordingly. Their services include branding, messaging, media planning, social media marketing, and market insights to make clients household names with the goal of product success.
Events can be a key part of a business's growth strategy by generating leads, cross-selling opportunities, building brand awareness and community, retaining customers, and educating the market. The Growth Hub in Gloucestershire chose to focus on events early on as networking events were found to be one of the most profitable promotional tactics nationally and locally. To create a high-return event, thorough planning is needed around event setup, marketing, pre-event organization, the experience itself, and follow-up. Measuring key metrics can help ensure events are effective in meeting business objectives.
Inbox Game Plan, Simple and Effective Guide to Email MarketingAngela Meeker
This document discusses how email marketing can help increase awareness, revenue, and efficiency for businesses. It outlines the five stages of an email marketing funnel: Community, Crowd, Committed, Customers, and Core. For each stage, it provides the mission and example tactics, such as using blogs and social media to attract unfamiliar customers to your Community and using forms and landing pages to get email addresses from the Crowd. The document emphasizes that email should be used at all stages to educate, prequalify, convert, and retain customers in order to generate ongoing sales.
This document discusses marketing strategies for successful businesses. It emphasizes the importance of understanding customers, having a clear strategy and message, and developing brand recognition. Successful businesses have good products, happy customers, sales, growth, and good salaries. Marketing involves making potential customers aware of and trusting a business. Key aspects of marketing include understanding the customer, having a clear strategy and unique value proposition, developing an effective message and visual brand identity, optimizing the website, and encouraging word-of-mouth recommendations.
Most marketers would agree, I think, that "marketing" is one of the least understood terms in the business world. Marketing definitions continue to proliferate, and, as a student of marketing, I've made it a hobby to collect them. This is my latest and greatest compilation of definitions from some of the world's top marketers, academics, consultants and thinkers.
Do you run a small business, need to market your product or service, but have no time to write content? Here are a few reasons to hire me for your next project.
How to find a time share advertising firmLeo Vidal
Timeshare marketing firms offer options for renting, selling, or buying timeshare properties. However, there are many timeshare marketing firms to choose from. When selecting a firm, the most important factor is the firm's reputation. A reputable firm will provide helpful information to customers and have a history of successful marketing strategies and good customer service. Customers should look for firms that can specifically market to those interested in timeshares.
This document provides information about starting a greeting card business from home. It outlines 5 compelling reasons to visit the website www.greetingcardbusiness4u.com, which include learning how to make $400 per day, finding a hungry market for greeting cards, getting a step-by-step guide to starting an online business, creating an effective marketing plan in 7 steps, and advertising with a low budget. The document encourages visiting the website to learn everything needed to start a greeting card business.
Marketing Excellence: hit your targets & reach new heights Athalie Stegeman
This document discusses how to achieve marketing excellence and exponential growth through a focus on customer satisfaction and differentiation. It recommends understanding customer needs, increasing value, and improving relationships to lower marketing costs and increase ROI. Self-assessments question whether competitive advantages truly come from within or if customers feel ignored. The solution is to learn how to differentiate through identifying customer-centric opportunities and investing in marketing excellence.
The document contains a collection of motivational thoughts and quotes shared by The Persuaders business group at their weekly meetings. The thoughts focus on themes like having the right mental attitude to achieve goals, asking for help to succeed in business, believing in your own potential for greatness, the importance of truly listening to clients, hanging on despite setbacks, staying humble despite talents or fame, turning thoughts into actions and habits into destiny, and revealing one's character through how they handle losses rather than just wins.
story telling imperative for start upsHemant Arora
The document discusses content marketing and pitching. It notes that pitching is an essential skill, not just in business but in many aspects of life. It then provides tips on how to pitch effectively, highlighting the importance of telling your story well. The document also discusses how content marketing can help startups with growth, establishing expertise, learning about their industry, building communities and trust. It provides examples of startups that have succeeded through content marketing like Zomato, Thrillophilia and others. Finally, it suggests words to avoid in pitching to appear more confident and professional.
Storytelling for your business. PR WorkshopAMBITIOUS
Successful PR activity isn't accidental. It is always centred around a 'good old story' or the word of the moment 'content'. And, is (nearly) always planned.
Covering off 'why bother with a story for your business', 'the seven basic story plot lines', 'how to develop a story' and 'how to tell it', AMBITIOUS hosted a workshop with start-up businesses and entrepreneurs at Set Squared in Bristol.
An edited copy of the slides are here.
How to use social media to power your food, drink and agriculture businessDan Martin
Presentation from a speech given at the AGM of the Cornwall Agri-Food Council focusing on how businesses can use social media to drives sales, conversation and customer engagement.
Social Media Marketing - Oregon Small Business FairBaer On Marketing
Developing an effective social media marketing strategy starts with understanding your audience and the things that are important to them. Once you know it's about them (and not about you), that's when your social content will be most effective at engaging and, ultimately, converting your prospects into buyers.
For a more in-depth look at your current digital marketing program, and to get help developing a more comprehensive strategy, visit baeronmarketing.com/audit to schedule your personalized digital marketing audit
30 Incredible Inspirational Quotes by Industry ExpertsNavneet Sau
This document contains quotes from various business leaders about marketing, social media, customers, and business in general. The quotes provide advice on topics like focusing on customer needs over products, building relationships through listening, learning from mistakes and failures, and taking action. Common themes across the quotes are the importance of helping customers, building relationships, learning from feedback, and taking action over just talking.
This document provides an overview of key marketing concepts and best practices. It discusses the importance of having a clear brand and target audience. The document also outlines different marketing tactics ("sheepdogs") like direct mail, advertising, social media, and public relations. Throughout, it includes quotes from marketing experts about topics like branding, advertising, and differentiating yourself in the market. The document concludes by providing contact information for the author to learn more.
- Marimekko opened a shop in Berlin in November 2010 and examined the customer experience through tools like customer journey mapping and questionnaires.
- Feedback from customers and shop visitors suggested making more efforts to keep the sales staff engaged when few customers are present and giving each customer a unique experience.
- The document proposes developing a persona representing their ideal customer and touchpoint messages to help staff facilitate purchase decisions and consistently deliver a world of experiences for customers. This change in service mindset could lead to increased satisfaction and sales.
How Customer Success-centricity Drives Revenue, Growth, and Valuations - RD ...Lincoln Murphy
On November 3, 2016, in Florianópolis, Brazil, at RD Summit 2016, Lincoln Murphy presented on Customer Success-driven Growth to an enthusiastic crowd eager to learn how to make their customers - and in turn - their companies, successful.
Whether you have a subscription business or you sell one-off products or services and simply want to do business with your customer more than once, Customer Success should be your driving purpose.
The Customer Success approach is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model.
Social selling for sales reps, sales agents and all sales professionalsDaniel Ciz
Basic tipps for sales professionals how to choose and use social networks to increase their customer base, earnings and profits. How to behave on social network, how to start and manage social selling.
Marketing Mindset for Property DevelopersCoronetGroup
Coronet Group's Andy Bargery delivered this presentation at the Wandsworth Property Meet in London during November 2017. It provides property developers with an overview of marketing theory and how this can be applied to make their developments more successful.
Hernan Cuevas is an experienced international executive and marketing expert with over 18 years of experience in multiple industries including consumer packaged goods, retail, industrial, consulting, and more. He has held senior roles such as CEO and VP of marketing and sales. Hernan believes in taking a creative approach to business and marketing. He understands what drives customers and how to create long-term value through managing the customer experience at each "moment of truth".
Dart Com is a branding and communications firm that believes in enhancing client values through strategic communication. They tell clients' stories in a way that reaches consumers' hearts and makes brands sought after. Dart Com's strategic planning ensures clients are in consumers' minds at the right time and place. They understand consumers' wants in real time and help clients deliver accordingly. Their services include branding, messaging, media planning, social media marketing, and market insights to make clients household names with the goal of product success.
Events can be a key part of a business's growth strategy by generating leads, cross-selling opportunities, building brand awareness and community, retaining customers, and educating the market. The Growth Hub in Gloucestershire chose to focus on events early on as networking events were found to be one of the most profitable promotional tactics nationally and locally. To create a high-return event, thorough planning is needed around event setup, marketing, pre-event organization, the experience itself, and follow-up. Measuring key metrics can help ensure events are effective in meeting business objectives.
Inbox Game Plan, Simple and Effective Guide to Email MarketingAngela Meeker
This document discusses how email marketing can help increase awareness, revenue, and efficiency for businesses. It outlines the five stages of an email marketing funnel: Community, Crowd, Committed, Customers, and Core. For each stage, it provides the mission and example tactics, such as using blogs and social media to attract unfamiliar customers to your Community and using forms and landing pages to get email addresses from the Crowd. The document emphasizes that email should be used at all stages to educate, prequalify, convert, and retain customers in order to generate ongoing sales.
This document discusses marketing strategies for successful businesses. It emphasizes the importance of understanding customers, having a clear strategy and message, and developing brand recognition. Successful businesses have good products, happy customers, sales, growth, and good salaries. Marketing involves making potential customers aware of and trusting a business. Key aspects of marketing include understanding the customer, having a clear strategy and unique value proposition, developing an effective message and visual brand identity, optimizing the website, and encouraging word-of-mouth recommendations.
Most marketers would agree, I think, that "marketing" is one of the least understood terms in the business world. Marketing definitions continue to proliferate, and, as a student of marketing, I've made it a hobby to collect them. This is my latest and greatest compilation of definitions from some of the world's top marketers, academics, consultants and thinkers.
Do you run a small business, need to market your product or service, but have no time to write content? Here are a few reasons to hire me for your next project.
How to find a time share advertising firmLeo Vidal
Timeshare marketing firms offer options for renting, selling, or buying timeshare properties. However, there are many timeshare marketing firms to choose from. When selecting a firm, the most important factor is the firm's reputation. A reputable firm will provide helpful information to customers and have a history of successful marketing strategies and good customer service. Customers should look for firms that can specifically market to those interested in timeshares.
This document provides information about starting a greeting card business from home. It outlines 5 compelling reasons to visit the website www.greetingcardbusiness4u.com, which include learning how to make $400 per day, finding a hungry market for greeting cards, getting a step-by-step guide to starting an online business, creating an effective marketing plan in 7 steps, and advertising with a low budget. The document encourages visiting the website to learn everything needed to start a greeting card business.
Marketing Excellence: hit your targets & reach new heights Athalie Stegeman
This document discusses how to achieve marketing excellence and exponential growth through a focus on customer satisfaction and differentiation. It recommends understanding customer needs, increasing value, and improving relationships to lower marketing costs and increase ROI. Self-assessments question whether competitive advantages truly come from within or if customers feel ignored. The solution is to learn how to differentiate through identifying customer-centric opportunities and investing in marketing excellence.
The document contains a collection of motivational thoughts and quotes shared by The Persuaders business group at their weekly meetings. The thoughts focus on themes like having the right mental attitude to achieve goals, asking for help to succeed in business, believing in your own potential for greatness, the importance of truly listening to clients, hanging on despite setbacks, staying humble despite talents or fame, turning thoughts into actions and habits into destiny, and revealing one's character through how they handle losses rather than just wins.
story telling imperative for start upsHemant Arora
The document discusses content marketing and pitching. It notes that pitching is an essential skill, not just in business but in many aspects of life. It then provides tips on how to pitch effectively, highlighting the importance of telling your story well. The document also discusses how content marketing can help startups with growth, establishing expertise, learning about their industry, building communities and trust. It provides examples of startups that have succeeded through content marketing like Zomato, Thrillophilia and others. Finally, it suggests words to avoid in pitching to appear more confident and professional.
Storytelling for your business. PR WorkshopAMBITIOUS
Successful PR activity isn't accidental. It is always centred around a 'good old story' or the word of the moment 'content'. And, is (nearly) always planned.
Covering off 'why bother with a story for your business', 'the seven basic story plot lines', 'how to develop a story' and 'how to tell it', AMBITIOUS hosted a workshop with start-up businesses and entrepreneurs at Set Squared in Bristol.
An edited copy of the slides are here.
How to use social media to power your food, drink and agriculture businessDan Martin
Presentation from a speech given at the AGM of the Cornwall Agri-Food Council focusing on how businesses can use social media to drives sales, conversation and customer engagement.
Social Media Marketing - Oregon Small Business FairBaer On Marketing
Developing an effective social media marketing strategy starts with understanding your audience and the things that are important to them. Once you know it's about them (and not about you), that's when your social content will be most effective at engaging and, ultimately, converting your prospects into buyers.
For a more in-depth look at your current digital marketing program, and to get help developing a more comprehensive strategy, visit baeronmarketing.com/audit to schedule your personalized digital marketing audit
30 Incredible Inspirational Quotes by Industry ExpertsNavneet Sau
This document contains quotes from various business leaders about marketing, social media, customers, and business in general. The quotes provide advice on topics like focusing on customer needs over products, building relationships through listening, learning from mistakes and failures, and taking action. Common themes across the quotes are the importance of helping customers, building relationships, learning from feedback, and taking action over just talking.
This document provides an overview of key marketing concepts and best practices. It discusses the importance of having a clear brand and target audience. The document also outlines different marketing tactics ("sheepdogs") like direct mail, advertising, social media, and public relations. Throughout, it includes quotes from marketing experts about topics like branding, advertising, and differentiating yourself in the market. The document concludes by providing contact information for the author to learn more.
The Jacob Consulting Group provides expert “real-world” guidance to CEOs, business owners and senior sale executives. The Jacob Consulting Group builds better leaders, and specializes in assisting organizations to dramatically increase its ROI by fine-tuning your current sales approach, making massive strategy change, and developing unsurpassed tactics to make your strategy a reality. Our team provides you with solution-based consulting to ensure you connect with your clients in the most powerful ways possible. Jacob and his team will give your organization the leading edge it needs to dominate at the highest level in today’s highly competitive marketplace.
Marketing & branding quotes for entrepreneurs and digital marketersDigitoly
The document provides marketing and branding quotes from successful entrepreneurs to inspire those looking to develop their personal brand or company brand. It contains over 50 quotes on topics like the importance of branding, authenticity, defining your brand, storytelling, innovation, leadership, and dreaming big. The quotes are attributed to well-known figures in business and entertainment such as Richard Branson, Seth Godin, Tom Peters, Tim Ferriss, and Steve Jobs.
Lead Generation Quotes from Top ProfessionalsBizInfor
Lead generation is a process that consumes an enormous amount of energy and demands utmost patience.This presentation showcases list of top professionals that have helped Industries to get maximum ROI.
39 Motivational Quotes for Customer Service BlissPlacester
Customer Service, Customer Support, Customer Success - no matter what it’s called, every company has a team or department that is dedicated to helping its most critical asset: the customer. After all, it’s the happy, successful customers who will spread the word about your great service and will lead to more customers in the long run, right?
Here is a compilation of some motivational customer service quotes from a variety of businesspeople and famous figures that anyone in the field is sure to understand, and anyone looking for some inspiration is sure to appreciate.
The document provides tips for small business owners on marketing their business and brand. It advises businesses to niche themselves, identify gaps in the market, and focus on what they do best. It emphasizes getting the product right, developing a unique selling proposition, and prioritizing customer service. The document also recommends consistently marketing the brand's message and quality across all customer touchpoints. Business owners are advised to network effectively using various social media platforms and in-person events.
This document contains 15 marketing quotes from various experts on topics such as the importance of focusing on the buyer, the power of word-of-mouth marketing and social media, how your website is your greatest marketing asset, the importance of data-driven marketing decisions, and how brands are now defined by what consumers say about them rather than what companies say.
The document provides an overview of key marketing concepts and strategies. It discusses the importance of branding, identifying target audiences, and differentiating yourself from competitors. Tactics mentioned include direct mail, PR, advertising, social media, and creating compelling content. The document emphasizes keeping communications simple, memorable, and focused on the benefits and needs of potential customers. It also stresses the importance of measuring the effectiveness of different marketing approaches.
Everyone needs a motivational boost from time to time, no matter your role or industry. Here are our favourite motivational marketing quotes. Allow them to inspire your daily work throughout your business.
This document provides 10 ideas for businesses to help them think about creating "devoted" customers. The ideas focus on:
1) Standing in your own queues to understand customer experiences firsthand.
2) Identifying and removing "sales prevention officers" within the company who make it difficult for customers.
3) Calling your own business to experience it from a customer perspective.
4) Delighting customers with unexpected positive experiences to create memorable interactions.
This document provides 10 ideas for businesses to help them think about creating "devoted" customers. The ideas focus on:
1) Standing in your own queues to understand customer experiences firsthand.
2) Identifying and removing "sales prevention officers" within the company who make it difficult to serve customers.
3) Calling your own business to experience it from a customer perspective.
4) "Delighting" customers with unexpected positive experiences to create memorable interactions.
5) Thinking "3D" - being dramatically and demonstrably different from competitors.
6) Giving customers a good listening to understand their needs and feedback.
7) Continually raising the bar on customer experience by exceeding expectations
Build your brand on the job - Workfront LEAP 2016Terri Trespicio
This document provides advice on building your personal brand at work. It emphasizes that your brand is how you are seen by others and is defined by what you do and how you do it. It encourages developing expertise in a niche, teaching and sharing knowledge, leaving your comfort zone to meet new people, and standing out through signature work rather than just completing tasks. The overall message is that career success depends on actively promoting your brand through contribution and becoming indispensable rather than just putting in effort.
Janis Urste Professional tips provider. When talking about lead generation, it pays to be extremely knowledgable about the subject. You're going to have to do this in order to beat out the competition. Use the following ideas to help you generate leads.
The document summarizes the key discussions and presentations from the B2B Emotional Engagement Conference in 2014. The conference highlighted the growing importance of emotional engagement in B2B marketing as buyers make more emotional decisions. Speakers discussed how marketers need to better understand audiences, leverage content marketing, and focus on building deeper connections rather than just promotions. The takeaway was that B2B buyers are people too, so marketers need to bring more humanity and personality to engage emotionally with audiences.
Secrets to building an actionable audienceMark Schaefer
14 experts reveal their secrets to building an actionable audience. Highlights from The Content Code, including Guy Kawasaki, David Meerman Scott, Anne Handley, Chris Brogan and Seth Godin.
This document outlines 6 traits of successful journo-entrepreneurs: 1) Ability to generate money by making something users want and translating happiness into profits. 2) Skill in selling ideas, proposals, or products. 3) Openness to new ideas and recognizing that assumptions about customers are guesses. 4) Accepting that failure is inevitable in a complex economy. 5) Finding partners who share the same cause rather than just a job. 6) Commitment to innovation. The document emphasizes that journalism today requires an entrepreneurial approach to be successful at the local level.
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15 awesome and inspiring marketing quotes for small businesses
1. 15 Awesome and
Inspiring Marketing
Quotes for Small
Businesses
Jennifer Woodard – Wordzopolis Marketing
2. "When you start with
what’s at stake for the
buyer, you earn the right
to their attention." --
Jake Sorofman
Jennifer Woodard – Wordzopolis Marketing
3. "The key ingredient to a
better content experience
is relevance." --
Jason Miller
Jennifer Woodard – Wordzopolis Marketing
4. "Your website is your
greatest asset. More
people view your
webpages than anything
else." -- Amanda Sibley
Jennifer Woodard – Wordzopolis Marketing
5. "People share, read and
generally engage more with any
type of content when it’s
surfaced through friends and
people they know and trust."
-- Malorie Lucich
Jennifer Woodard – Wordzopolis Marketing
6. "Focus on the core problem your
business solves and put out lots
of content and enthusiasm, and
ideas about how to solve that
problem." -- Laura Fitton
Jennifer Woodard – Wordzopolis Marketing
7. Marketing is telling the
world you’re a rock star.
Content marketing is
showing the world you are
one." -- Robert Rose
Jennifer Woodard – Wordzopolis Marketing
8. "Word-of-mouth marketing
has always been important.
Today, it’s more important
than ever because of the
power of the Internet." -- Joe
Pulizzi & Newt Barrett
Jennifer Woodard – Wordzopolis Marketing
9. "If you have more money than
brains, you should focus on
outbound marketing. If you have
more brains than money, you
should focus on inbound
marketing." -- Guy Kawasaki
Jennifer Woodard – Wordzopolis Marketing
10. "If your are all about your
products and services, that’s
not storytelling. It’s a
brochure. Give yourself
permission to make the story
bigger." -- Jay Baer
Jennifer Woodard – Wordzopolis Marketing
11. "You can’t expect to just
write and have visitors
come to you. That’s too
passive." -- Anita Campbell
Jennifer Woodard – Wordzopolis Marketing
12. " Some of the best content
has no CTA. There’s an
implied action that sparks a
new journey!" --
Andrew Davis
Jennifer Woodard – Wordzopolis Marketing
13. "The key is, no matter
what story you tell, make
your buyer the hero."
-- Chris Brogan
Jennifer Woodard – Wordzopolis Marketing
14. "I don’t care much for best
practice. I care about
conversions.
That’s why I test." --
Michael Aagaard
Jennifer Woodard – Wordzopolis Marketing
15. "Don’t be afraid to get
creative and experiment with
your marketing." --
Mike Volpe
Jennifer Woodard – Wordzopolis Marketing