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15 Monopoly
[object Object]
[object Object],[object Object],[object Object]
WHY MONOPOLIES ARISE ,[object Object]
WHY MONOPOLIES ARISE ,[object Object],[object Object],[object Object],[object Object]
Monopoly Resources ,[object Object]
Government-Created Monopolies ,[object Object]
Government-Created Monopolies ,[object Object]
Natural Monopolies ,[object Object]
Natural Monopolies ,[object Object]
Figure 1 Economies of Scale as a Cause of Monopoly Copyright © 2004  South-Western Quantity of Output 0 Cost Average total cost
HOW MONOPOLIES MAKE PRODUCTION AND PRICING DECISIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Figure 2 Demand Curves for Competitive and Monopoly Firms Copyright © 2004  South-Western Quantity of Output (a) A Competitive Firm ’ s Demand Curve (b) A Monopolist ’ s Demand Curve 0 Price Quantity of Output 0 Price Demand Demand
A Monopoly’s Revenue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Table 1 A Monopoly’s Total, Average,  and Marginal Revenue Copyright©2004  South-Western
A Monopoly’s Revenue ,[object Object],[object Object],[object Object],[object Object]
A Monopoly’s Revenue ,[object Object],[object Object],[object Object],[object Object]
Figure 3 Demand and Marginal-Revenue Curves for a Monopoly Copyright © 2004  South-Western Quantity of Water Price $11 10 9 8 7 6 5 4 3 2 1 0 – 1 – 2 – 3 – 4 1 2 3 4 5 6 7 8 Demand (average revenue) Marginal revenue
Profit Maximization ,[object Object],[object Object]
Figure 4 Profit Maximization for a Monopoly Copyright © 2004  South-Western Quantity Q 0 Costs and Revenue Q Demand Average total cost Marginal revenue Marginal cost Monopoly price Q MAX B 1. The intersection of the marginal-revenue curve and the marginal-cost curve determines the profit-maximizing quantity . . . A 2. . . . and then the demand curve shows the price consistent with this quantity.
Profit Maximization  ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Monopoly’s Profit ,[object Object],[object Object],[object Object],[object Object]
Figure 5 The Monopolist’s Profit Copyright © 2004  South-Western Quantity 0 Costs and Revenue Monopoly profit Average total cost Monopoly price Q MAX Demand Marginal cost Marginal revenue Average total cost B C E D
A Monopolist’s Profit ,[object Object]
Figure 6 The Market for Drugs Copyright © 2004  South-Western Quantity 0 Costs and Revenue Demand Marginal revenue Price during patent life Monopoly quantity Price after patent expires Marginal cost Competitive quantity
THE WELFARE COST OF MONOPOLY ,[object Object],[object Object],[object Object]
Figure 7 The Efficient Level of Output Copyright © 2004  South-Western Quantity 0 Price Demand (value to buyers) Marginal cost Value to buyers is greater than cost to seller. Value to buyers is less than cost to seller. Cost to monopolist Cost to monopolist Value to buyers Value to buyers Efficient quantity
The Deadweight Loss ,[object Object],[object Object]
Figure 8 The Inefficiency of Monopoly Copyright © 2004  South-Western Quantity 0 Price Deadweight loss Demand Marginal revenue Marginal cost Efficient quantity Monopoly price Monopoly quantity
The Deadweight Loss  ,[object Object],[object Object]
The Deadweight Loss ,[object Object],[object Object]
PUBLIC POLICY TOWARD MONOPOLIES ,[object Object],[object Object],[object Object],[object Object],[object Object]
Increasing Competition with Antitrust Laws ,[object Object],[object Object],[object Object],[object Object],[object Object]
Increasing Competition with Antitrust Laws  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Regulation ,[object Object],[object Object]
Figure 9 Marginal-Cost Pricing for a Natural Monopoly Copyright © 2004  South-Western Quantity 0 Price Loss Demand Average total cost Regulated price Marginal cost Average total cost
Regulation ,[object Object]
Public Ownership ,[object Object]
Doing Nothing ,[object Object]
PRICE DISCRIMINATION ,[object Object]
PRICE DISCRIMINATION ,[object Object],[object Object],[object Object]
PRICE DISCRIMINATION ,[object Object],[object Object],[object Object]
Figure 10 Welfare with and without Price Discrimination Copyright © 2004  South-Western (a) Monopolist with Single Price Price 0 Quantity Profit Deadweight loss Demand Marginal revenue Consumer surplus Quantity sold Monopoly price Marginal cost
Figure 10 Welfare with and without Price Discrimination Copyright © 2004  South-Western (b) Monopolist with Perfect Price Discrimination Price 0 Quantity Profit Demand Marginal cost Quantity sold
PRICE DISCRIMINATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONCLUSION: THE PREVALENCE OF MONOPOLY ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object]
Summary ,[object Object],[object Object]
Summary ,[object Object],[object Object]
Summary ,[object Object],[object Object]

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15

  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Figure 1 Economies of Scale as a Cause of Monopoly Copyright © 2004 South-Western Quantity of Output 0 Cost Average total cost
  • 12.
  • 13. Figure 2 Demand Curves for Competitive and Monopoly Firms Copyright © 2004 South-Western Quantity of Output (a) A Competitive Firm ’ s Demand Curve (b) A Monopolist ’ s Demand Curve 0 Price Quantity of Output 0 Price Demand Demand
  • 14.
  • 15. Table 1 A Monopoly’s Total, Average, and Marginal Revenue Copyright©2004 South-Western
  • 16.
  • 17.
  • 18. Figure 3 Demand and Marginal-Revenue Curves for a Monopoly Copyright © 2004 South-Western Quantity of Water Price $11 10 9 8 7 6 5 4 3 2 1 0 – 1 – 2 – 3 – 4 1 2 3 4 5 6 7 8 Demand (average revenue) Marginal revenue
  • 19.
  • 20. Figure 4 Profit Maximization for a Monopoly Copyright © 2004 South-Western Quantity Q 0 Costs and Revenue Q Demand Average total cost Marginal revenue Marginal cost Monopoly price Q MAX B 1. The intersection of the marginal-revenue curve and the marginal-cost curve determines the profit-maximizing quantity . . . A 2. . . . and then the demand curve shows the price consistent with this quantity.
  • 21.
  • 22.
  • 23. Figure 5 The Monopolist’s Profit Copyright © 2004 South-Western Quantity 0 Costs and Revenue Monopoly profit Average total cost Monopoly price Q MAX Demand Marginal cost Marginal revenue Average total cost B C E D
  • 24.
  • 25. Figure 6 The Market for Drugs Copyright © 2004 South-Western Quantity 0 Costs and Revenue Demand Marginal revenue Price during patent life Monopoly quantity Price after patent expires Marginal cost Competitive quantity
  • 26.
  • 27. Figure 7 The Efficient Level of Output Copyright © 2004 South-Western Quantity 0 Price Demand (value to buyers) Marginal cost Value to buyers is greater than cost to seller. Value to buyers is less than cost to seller. Cost to monopolist Cost to monopolist Value to buyers Value to buyers Efficient quantity
  • 28.
  • 29. Figure 8 The Inefficiency of Monopoly Copyright © 2004 South-Western Quantity 0 Price Deadweight loss Demand Marginal revenue Marginal cost Efficient quantity Monopoly price Monopoly quantity
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
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  • 36. Figure 9 Marginal-Cost Pricing for a Natural Monopoly Copyright © 2004 South-Western Quantity 0 Price Loss Demand Average total cost Regulated price Marginal cost Average total cost
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  • 43. Figure 10 Welfare with and without Price Discrimination Copyright © 2004 South-Western (a) Monopolist with Single Price Price 0 Quantity Profit Deadweight loss Demand Marginal revenue Consumer surplus Quantity sold Monopoly price Marginal cost
  • 44. Figure 10 Welfare with and without Price Discrimination Copyright © 2004 South-Western (b) Monopolist with Perfect Price Discrimination Price 0 Quantity Profit Demand Marginal cost Quantity sold
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