What’s your Social Media strategy these days on Facebook? How to go further in social-CRM? How to know your users and reactivate them pertinently?
Dicover 909c's solution: the Meta-App joined with our SMMS, Over-Graph.
Brandfie is a new mobile app platform that allows brands to engage customers and generate free promotion. It works by having customers complete "missions" like uploading selfies with branded products to social media. Customers are rewarded with special offers. This encourages viral sharing that increases brand awareness among customers' networks. The app is available on iOS and Android, and brands can easily create and manage missions. Brandfie provides a cost-effective way for brands to leverage their loyal fans to promote products on social media.
Cake & Socialyse January 2016 Facebook UpdatesCake
The document provides information about two new Facebook features: Audience Optimization and Canvas. Audience Optimization is a tool that helps publishers better understand the interests of their engaged audiences to improve content relevancy and engagement. It includes new audience tags and filters. Canvas is an immersive mobile experience that uses video, images and buttons to tell brand stories. It provides creative flexibility and is compatible with all campaign objectives. Examples of how brands can benefit from each tool are also provided.
ENGAGEMENT, CUSTOMER CARE UND CUSTOMER ACQUISITIONEN – WIE DEEZER FANS EROBER...AllFacebook.de
Vortrag von ANDREA RAMPONI und OMBLINE DE CORIOLIS auf der AllFacebook Marketing Conference in Berlin 2015.
Mehr Informationen:
http://conference.allfacebook.de/session/engagement-customer-care-und-customer-acquisitionen-wie-deezer-fans-erobert-und-kunden-gewinnt/
J2 Interactive saw a 15% increase in banner ad revenue by switching from a single ad network to MoPub to gain access to multiple ad sources. MoPub provided J2 with industry best practices and helped them integrate MoPub's SDK and set up ad mediation to diversify their ad networks. This allowed J2 to maximize their revenue by leveraging MoPub's solutions and dedicated support team.
The Fastmind, a mobile gaming studio, uses Fabric, Twitter’s mobile development platform, to continuously grow their ad revenue, user base, and user experience for their top app, Apensar.
UnME Jeans was a successful junior denim brand that was investigating using social media options like Facebook and YouTube to complement its existing media plan. The document discusses analyzing UnME's target market of young girls aged 12-24 and their high levels of social media use. It recommends allocating the media budget according to where the target market is most active and reallocating funds from television to online platforms like Facebook, YouTube, and Google search ads. The revamped plan suggests a combination of traditional and social media using cost per click rather than cost per thousand impressions on Facebook.
UnME Jeans brand manager Foley was struggling to justify her traditional media spending. She asked her agency to investigate emerging social media options. The agency suggested Facebook, YouTube, and virtual goods in Zwinktopia. Foley believed these could foster constructive brand dialog compared to traditional "talking at" consumers. The agency provided budgets and comparisons of each plan. Foley ultimately decided a short YouTube campaign targeting teen girls could be effective if videos were high quality and short duration, but growth was limited. She allocated most of the remaining $11.6 million budget to traditional television, newspapers, radio, and magazines based on their household spending percentages.
Brandfie is a new mobile app platform that allows brands to engage customers and generate free promotion. It works by having customers complete "missions" like uploading selfies with branded products to social media. Customers are rewarded with special offers. This encourages viral sharing that increases brand awareness among customers' networks. The app is available on iOS and Android, and brands can easily create and manage missions. Brandfie provides a cost-effective way for brands to leverage their loyal fans to promote products on social media.
Cake & Socialyse January 2016 Facebook UpdatesCake
The document provides information about two new Facebook features: Audience Optimization and Canvas. Audience Optimization is a tool that helps publishers better understand the interests of their engaged audiences to improve content relevancy and engagement. It includes new audience tags and filters. Canvas is an immersive mobile experience that uses video, images and buttons to tell brand stories. It provides creative flexibility and is compatible with all campaign objectives. Examples of how brands can benefit from each tool are also provided.
ENGAGEMENT, CUSTOMER CARE UND CUSTOMER ACQUISITIONEN – WIE DEEZER FANS EROBER...AllFacebook.de
Vortrag von ANDREA RAMPONI und OMBLINE DE CORIOLIS auf der AllFacebook Marketing Conference in Berlin 2015.
Mehr Informationen:
http://conference.allfacebook.de/session/engagement-customer-care-und-customer-acquisitionen-wie-deezer-fans-erobert-und-kunden-gewinnt/
J2 Interactive saw a 15% increase in banner ad revenue by switching from a single ad network to MoPub to gain access to multiple ad sources. MoPub provided J2 with industry best practices and helped them integrate MoPub's SDK and set up ad mediation to diversify their ad networks. This allowed J2 to maximize their revenue by leveraging MoPub's solutions and dedicated support team.
The Fastmind, a mobile gaming studio, uses Fabric, Twitter’s mobile development platform, to continuously grow their ad revenue, user base, and user experience for their top app, Apensar.
UnME Jeans was a successful junior denim brand that was investigating using social media options like Facebook and YouTube to complement its existing media plan. The document discusses analyzing UnME's target market of young girls aged 12-24 and their high levels of social media use. It recommends allocating the media budget according to where the target market is most active and reallocating funds from television to online platforms like Facebook, YouTube, and Google search ads. The revamped plan suggests a combination of traditional and social media using cost per click rather than cost per thousand impressions on Facebook.
UnME Jeans brand manager Foley was struggling to justify her traditional media spending. She asked her agency to investigate emerging social media options. The agency suggested Facebook, YouTube, and virtual goods in Zwinktopia. Foley believed these could foster constructive brand dialog compared to traditional "talking at" consumers. The agency provided budgets and comparisons of each plan. Foley ultimately decided a short YouTube campaign targeting teen girls could be effective if videos were high quality and short duration, but growth was limited. She allocated most of the remaining $11.6 million budget to traditional television, newspapers, radio, and magazines based on their household spending percentages.
Margaret Foley, the brand manager of UnME Jeans, is considering marketing the brand on social media platforms to engage with its target market of teenage girls. The case study evaluates selecting one of three options: YouTube, Facebook, or Zwinktopia. A SWOT analysis and analysis of consumer behavior shows Facebook is the best choice due to its large user base and ability to directly interact with consumers. Measuring the effectiveness of social media marketing will be challenging due to lack of control over content and rapid changes in consumer habits.
The Power of Mobilizing Your Brand - Google Partners Connect EventPurplegator
As part of the frequently scheduled #GooglePartners Connect events, ATS Mobile also presented to event attendees the benefits of working with a digital agency that understands the evolution of technology, and how brands can best target their audience and budget using a social-mobile strategy. As a member of the #PartnersConnect group, ATS Mobile brings the best of social media relationships with Google and mobile search, its 25 years of experience working with agencies, brands and businesses of all sizes.
The document discusses branding strategies for UnMe Jeans, a junior denim company. It notes trends reducing the effectiveness of UnMe's existing media plan, including changing consumer media habits and advertisement clutter. The key issues are understanding emerging social media options and developing an advertising strategy that integrates traditional and new media. Suggestions include using Facebook, YouTube, and Zwinktopia due to their large target audiences. An integrated plan with a reduced television budget and increased social media presence is proposed. Positive results are expected in brand awareness and sales if UnMe adopts the new strategy.
Evento AdTech & Data 2016 - The Reign of Programmatic - Joanna O'Connel - Med...IAB Brasil
The document discusses the evolution and growth of programmatic advertising. It begins with an overview of how programmatic has transformed audiences, media, intelligence, talent, and platforms in the US since the 1990s. It then discusses how these changes have benefited marketers by shifting power from publishers to advertisers, enabling true audience targeting, providing unified views of customers, and allowing for omni-channel campaigns. The document concludes by predicting that programmatic will continue growing globally and that many major brands are committing to programmatic-first strategies to improve ROI.
Reality Advert aims to bring together content and platform providers along with advertisers, helping them to design and execute integrated, location aware, campaigns through various web and mobile channels. In addition, allows users to manage and monitor their traffic and statistics and presented advanced geomarketing reports.
The document discusses branding strategies for UnME Jeans, a denim company targeting women aged 12-24. It notes declining effectiveness of traditional advertising due to consumer media habits shifting online. An advertising agency proposes integrating traditional and social media campaigns. Specifically, they recommend a Facebook page to develop the brand profile and community. This allows two-way communication and targeting of the key demographic. It balances cost effectiveness with some control over content compared to riskier user-generated sites like YouTube, Zwinktopia and Second Life. The agency expects this hybrid approach will increase brand awareness and possibility of the brand going viral among young women.
The document discusses a jeans brand called UnME that is considering expanding its $13.5 million advertising budget to include social media platforms. Currently, 74% of the budget goes to television ads. The brand wants to better engage with its target audience of teenage girls aged 12-24. Options discussed include creating a virtual store and contests on Zwinktopia, developing a brand profile and widget on Facebook, and running video and display ads on these sites. Concerns raised include the lack of control over content on some sites and the high costs of certain advertising methods. The document recommends reallocating the budget based on where consumers spend their time online and paying for ads based on click-through rates to assess effectiveness.
Enter2013 Travel Industry Context MarketingJohn Doxaras
This document discusses context based marketing and Warply, a mobile marketing toolbox. It summarizes that traditional mobile advertising like banners is underperforming. Warply allows brands to directly send interactive push notifications to engage customers. It offers segmentation tools to target messages based on factors like location and user behavior data. Case studies show campaigns on Warply achieving redemption rates up to 80% and 10x consumer reach with lower budgets.
The document discusses UnME Jeans' consideration of using Web 2.0 marketing. It covers the evolution of marketing media from traditional to digital, the Web 2.0 concept, and UnME's target market. Alternatives presented include using Facebook, Second Life, and YouTube. While Web 2.0 matches UnME's target demographic, risks include lack of message control and difficulty measuring results. The document argues that an integrated traditional and Web 2.0 approach could help UnME effectively promote its brand among teenage girls.
Millennial Media provides mobile advertising solutions and specializes in mobile advertising. Their technology powers mobile intelligence and insights. They have expertise in campaign management, reporting, and award-winning in-house creative services. Millennial Media has a global reach of over 1.25 billion impressions in the UK and 2.5 billion impressions in the EU across various content verticals like social networks and entertainment. They offer various mobile advertising formats and targeting capabilities.
Evento AdTech & Data 2016 - How DMP turns data into results - Fernando Takaha...IAB Brasil
Data management platforms (DMPs) help marketers turn data into results by providing control over segmentation strategies, integrating with the broader marketing ecosystem, and protecting customer privacy and digital strategies. DMPs allow marketers to define customer segments, activate audiences across channels, and control how customer data is used and shared while complying with privacy regulations. The goal is to deliver personalized, relevant experiences to customers across devices and interactions.
UnME Jeans was a successful junior denim brand that promoted individuality and anti-conformity. Its brand manager, Margaret Foley, saw changes in media consumption that threatened the effectiveness of UnME's advertising plan. An agency proposed using social media like Facebook and YouTube. Foley worried about justifying budgets, measuring results, and content control for her teen-focused brand. She was expected to choose the agency's Facebook proposal as most promising.
Ad networks mediation is an ad-tracking platform that is integrated with multiple ad networks. It can facilitate ad networks management and ads optimization. By employing it, you can add unlimited ad networks and efficiently manage them to enrich the content and form of mobile advertising and optimize the fill rate and eCPM.
Attracting readers to your magazine is both a science and art because of mobile technology influence readers' behavior. That's a challenge for the publishing industry.
Modern readers are digitally-flexible – they are adapting well to new, varied sources of getting information, and they are absorbing technological novelties with ease. These factors made linear decision-making consumer’s journey obsolete.
Publishers don’t have an easy life, do they?
The key to making it easier lies in the answer to the following question: how are the publishing process and reading habits evolving as a result of the technological change; and what opportunities this knowledge opens to the publisher?
The current state of the publishing industry can be best described in two words: continued evolution.
With the ongoing technological changes, the publishers face decreasing readers' attention span, so creating mobile-optimized content, and sales funnels is a must.
Thanks to this presentation you’ll know how to attract readers to your magazine and how to make them stay longer with your content.
This document outlines a marketing plan to promote China Mobile's 4G-LTE service among existing Chinese users and potential international users. The plan involves updating websites and social media like Weibo and creating an English Facebook page. It also includes content marketing through emails and tips, online advertising on sites like YouTube and search engines, and improving mobile apps. Key performance indicators to measure the plan's success are conversion rates for sales and engagement rates for the international branding effort. The total budget outlined is $34,000 USD.
Metro Apps publishing brand is a partnership with urbanite's favourite newspaper Metro. Metro is a publishing phenomenon. The paper was launched in March 1999 as a free, colour newspaper for morning commuters. Every weekday morning over 1.34 million copies are distributed in 33 cities across the UK making Metro the world's largest single edition free newspaper and the third largest national newspaper in the UK.
Metro Apps is dedicated to designing, sourcing and publishing the hottest games and apps for the latest Smartphone platforms. All our apps and games are tailored to Metro’s valuable 18-44 year old, full time working urbanite audience that are the main consumers of mobile content.
The document discusses challenges facing media companies like increased competition, decreasing costs of production, and pressure on advertising revenue models. It then summarizes approaches some companies are taking like embracing crowdsourced content and user communities, monetizing content through new payment models, and broadening their digital footprint across multiple platforms. Finally, it promotes the services of Optaros in helping media companies develop new strategies and approaches to address these challenges.
State of Supply Quality in Mobile ProgrammaticMoPub
In our recent whitepaper series on the state of supply quality, we investigate three particularly salient topics to marketers today: fraud, viewability, and ad blocking. While these issues aren’t new to digital advertising, they are a new issue for mobile — particularly because they manifest in mobile differently than other digital advertising supply sources.
Nicho- A social engagement software- created by SocioFabricaNicho
The document summarizes a social engagement platform called Nicho that allows brands, agencies and leagues to run contests and promotions on social media. It has features like user generated content contests, sweepstakes, customized promotions, content aggregation and distribution. The platform can be used as a Facebook app, microsite, or embedded on other sites. It allows moderation of entries, community engagement through voting and comments, and analytics. The goal is to provide a customizable and superior user experience for large-scale promotions compared to other generic solutions.
This document discusses how to promote mobile apps. It recommends developing a unique app, spending time on app store submissions, designing a website, promoting on social media, pursuing PR opportunities, using mobile advertising, and investing in an app launch. It also provides a case study of how Sympatico promoted its 2010 World Cup app through mobile ads, media outreach, blogs, and social media to achieve 70,000 downloads. Key lessons learned include checking for trademarks, setting language properly, timing app store promotion, using press releases and alerts to engage users, and leveraging social media.
Margaret Foley, the brand manager of UnME Jeans, is considering marketing the brand on social media platforms to engage with its target market of teenage girls. The case study evaluates selecting one of three options: YouTube, Facebook, or Zwinktopia. A SWOT analysis and analysis of consumer behavior shows Facebook is the best choice due to its large user base and ability to directly interact with consumers. Measuring the effectiveness of social media marketing will be challenging due to lack of control over content and rapid changes in consumer habits.
The Power of Mobilizing Your Brand - Google Partners Connect EventPurplegator
As part of the frequently scheduled #GooglePartners Connect events, ATS Mobile also presented to event attendees the benefits of working with a digital agency that understands the evolution of technology, and how brands can best target their audience and budget using a social-mobile strategy. As a member of the #PartnersConnect group, ATS Mobile brings the best of social media relationships with Google and mobile search, its 25 years of experience working with agencies, brands and businesses of all sizes.
The document discusses branding strategies for UnMe Jeans, a junior denim company. It notes trends reducing the effectiveness of UnMe's existing media plan, including changing consumer media habits and advertisement clutter. The key issues are understanding emerging social media options and developing an advertising strategy that integrates traditional and new media. Suggestions include using Facebook, YouTube, and Zwinktopia due to their large target audiences. An integrated plan with a reduced television budget and increased social media presence is proposed. Positive results are expected in brand awareness and sales if UnMe adopts the new strategy.
Evento AdTech & Data 2016 - The Reign of Programmatic - Joanna O'Connel - Med...IAB Brasil
The document discusses the evolution and growth of programmatic advertising. It begins with an overview of how programmatic has transformed audiences, media, intelligence, talent, and platforms in the US since the 1990s. It then discusses how these changes have benefited marketers by shifting power from publishers to advertisers, enabling true audience targeting, providing unified views of customers, and allowing for omni-channel campaigns. The document concludes by predicting that programmatic will continue growing globally and that many major brands are committing to programmatic-first strategies to improve ROI.
Reality Advert aims to bring together content and platform providers along with advertisers, helping them to design and execute integrated, location aware, campaigns through various web and mobile channels. In addition, allows users to manage and monitor their traffic and statistics and presented advanced geomarketing reports.
The document discusses branding strategies for UnME Jeans, a denim company targeting women aged 12-24. It notes declining effectiveness of traditional advertising due to consumer media habits shifting online. An advertising agency proposes integrating traditional and social media campaigns. Specifically, they recommend a Facebook page to develop the brand profile and community. This allows two-way communication and targeting of the key demographic. It balances cost effectiveness with some control over content compared to riskier user-generated sites like YouTube, Zwinktopia and Second Life. The agency expects this hybrid approach will increase brand awareness and possibility of the brand going viral among young women.
The document discusses a jeans brand called UnME that is considering expanding its $13.5 million advertising budget to include social media platforms. Currently, 74% of the budget goes to television ads. The brand wants to better engage with its target audience of teenage girls aged 12-24. Options discussed include creating a virtual store and contests on Zwinktopia, developing a brand profile and widget on Facebook, and running video and display ads on these sites. Concerns raised include the lack of control over content on some sites and the high costs of certain advertising methods. The document recommends reallocating the budget based on where consumers spend their time online and paying for ads based on click-through rates to assess effectiveness.
Enter2013 Travel Industry Context MarketingJohn Doxaras
This document discusses context based marketing and Warply, a mobile marketing toolbox. It summarizes that traditional mobile advertising like banners is underperforming. Warply allows brands to directly send interactive push notifications to engage customers. It offers segmentation tools to target messages based on factors like location and user behavior data. Case studies show campaigns on Warply achieving redemption rates up to 80% and 10x consumer reach with lower budgets.
The document discusses UnME Jeans' consideration of using Web 2.0 marketing. It covers the evolution of marketing media from traditional to digital, the Web 2.0 concept, and UnME's target market. Alternatives presented include using Facebook, Second Life, and YouTube. While Web 2.0 matches UnME's target demographic, risks include lack of message control and difficulty measuring results. The document argues that an integrated traditional and Web 2.0 approach could help UnME effectively promote its brand among teenage girls.
Millennial Media provides mobile advertising solutions and specializes in mobile advertising. Their technology powers mobile intelligence and insights. They have expertise in campaign management, reporting, and award-winning in-house creative services. Millennial Media has a global reach of over 1.25 billion impressions in the UK and 2.5 billion impressions in the EU across various content verticals like social networks and entertainment. They offer various mobile advertising formats and targeting capabilities.
Evento AdTech & Data 2016 - How DMP turns data into results - Fernando Takaha...IAB Brasil
Data management platforms (DMPs) help marketers turn data into results by providing control over segmentation strategies, integrating with the broader marketing ecosystem, and protecting customer privacy and digital strategies. DMPs allow marketers to define customer segments, activate audiences across channels, and control how customer data is used and shared while complying with privacy regulations. The goal is to deliver personalized, relevant experiences to customers across devices and interactions.
UnME Jeans was a successful junior denim brand that promoted individuality and anti-conformity. Its brand manager, Margaret Foley, saw changes in media consumption that threatened the effectiveness of UnME's advertising plan. An agency proposed using social media like Facebook and YouTube. Foley worried about justifying budgets, measuring results, and content control for her teen-focused brand. She was expected to choose the agency's Facebook proposal as most promising.
Ad networks mediation is an ad-tracking platform that is integrated with multiple ad networks. It can facilitate ad networks management and ads optimization. By employing it, you can add unlimited ad networks and efficiently manage them to enrich the content and form of mobile advertising and optimize the fill rate and eCPM.
Attracting readers to your magazine is both a science and art because of mobile technology influence readers' behavior. That's a challenge for the publishing industry.
Modern readers are digitally-flexible – they are adapting well to new, varied sources of getting information, and they are absorbing technological novelties with ease. These factors made linear decision-making consumer’s journey obsolete.
Publishers don’t have an easy life, do they?
The key to making it easier lies in the answer to the following question: how are the publishing process and reading habits evolving as a result of the technological change; and what opportunities this knowledge opens to the publisher?
The current state of the publishing industry can be best described in two words: continued evolution.
With the ongoing technological changes, the publishers face decreasing readers' attention span, so creating mobile-optimized content, and sales funnels is a must.
Thanks to this presentation you’ll know how to attract readers to your magazine and how to make them stay longer with your content.
This document outlines a marketing plan to promote China Mobile's 4G-LTE service among existing Chinese users and potential international users. The plan involves updating websites and social media like Weibo and creating an English Facebook page. It also includes content marketing through emails and tips, online advertising on sites like YouTube and search engines, and improving mobile apps. Key performance indicators to measure the plan's success are conversion rates for sales and engagement rates for the international branding effort. The total budget outlined is $34,000 USD.
Metro Apps publishing brand is a partnership with urbanite's favourite newspaper Metro. Metro is a publishing phenomenon. The paper was launched in March 1999 as a free, colour newspaper for morning commuters. Every weekday morning over 1.34 million copies are distributed in 33 cities across the UK making Metro the world's largest single edition free newspaper and the third largest national newspaper in the UK.
Metro Apps is dedicated to designing, sourcing and publishing the hottest games and apps for the latest Smartphone platforms. All our apps and games are tailored to Metro’s valuable 18-44 year old, full time working urbanite audience that are the main consumers of mobile content.
The document discusses challenges facing media companies like increased competition, decreasing costs of production, and pressure on advertising revenue models. It then summarizes approaches some companies are taking like embracing crowdsourced content and user communities, monetizing content through new payment models, and broadening their digital footprint across multiple platforms. Finally, it promotes the services of Optaros in helping media companies develop new strategies and approaches to address these challenges.
State of Supply Quality in Mobile ProgrammaticMoPub
In our recent whitepaper series on the state of supply quality, we investigate three particularly salient topics to marketers today: fraud, viewability, and ad blocking. While these issues aren’t new to digital advertising, they are a new issue for mobile — particularly because they manifest in mobile differently than other digital advertising supply sources.
Nicho- A social engagement software- created by SocioFabricaNicho
The document summarizes a social engagement platform called Nicho that allows brands, agencies and leagues to run contests and promotions on social media. It has features like user generated content contests, sweepstakes, customized promotions, content aggregation and distribution. The platform can be used as a Facebook app, microsite, or embedded on other sites. It allows moderation of entries, community engagement through voting and comments, and analytics. The goal is to provide a customizable and superior user experience for large-scale promotions compared to other generic solutions.
This document discusses how to promote mobile apps. It recommends developing a unique app, spending time on app store submissions, designing a website, promoting on social media, pursuing PR opportunities, using mobile advertising, and investing in an app launch. It also provides a case study of how Sympatico promoted its 2010 World Cup app through mobile ads, media outreach, blogs, and social media to achieve 70,000 downloads. Key lessons learned include checking for trademarks, setting language properly, timing app store promotion, using press releases and alerts to engage users, and leveraging social media.
The document discusses enter:new media (ENM), a leading social media agency that helps entertainment, fashion, and retail brands increase their value on social media. ENM offers end-to-end social media capabilities across various areas like strategy, outreach, content, analytics, and media. Founded in 2004 and based in New York City, ENM helps clients across maturity levels from launch to optimization on social media platforms like Facebook, Twitter, and blogs.
The Ultimate Guide to Snapchat AdvertisingKatana Media
Snapchat has over 300 million monthly active users who send 2.5 billion photos and videos each day. Are you including this platform in your 2017 ad strategy? This deck will give you a foundational understanding of advertising on one of the industry's most talked-about new advertising platforms.
Driving Traffic to Your Mobile Apps & SitesDMIMarketing
Many Brands, Businesses and Mobile Developers make the mistake of developing and launching their apps without planning how to reach their target audience.
The document discusses how programmatic advertising within mobile apps has evolved over the past decade and what may define it in the next decade. It notes that in the past decade, app marketing focused on installations, gaming, social media, geo-targeting, and some upper funnel video ads, while programmatic advertising has now replaced older ad network models. Going forward, the document predicts that app marketing will increasingly tie online and offline metrics, focus on remarketing to existing app users, leverage mobile intelligence, and aim for closed-loop solutions through greater harmony between buy-side and sell-side platforms.
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels School of Economics and Management - Executive Master in Digital Marketing and Communication - final lecture of Communication Module - 2021
Active Release Techniques Digital Exposure Packagelonnieb
The document discusses various digital marketing and web development services offered by a company called ART including website design, social media management, mobile app development, translation services, and case studies of clients that achieved top search engine rankings. It also provides pricing options for early adopters of their services.
Appssavvy is a company that creates a bridge between social media application developers and advertisers. It represents over 90 publishers and 300+ social media applications. The company works with top brands and agencies to run both custom and sponsored advertising campaigns within social media applications. Its goal is to help advertisers effectively reach social media users by integrating advertising into engaging applications rather than using interruptive ad banners.
Snapchat: The Fastest Growing Platform EverDoug Robinson
The document discusses Snapchat's growth as an advertising platform over the past year. Snapchat released updates like Chat 2.0 that allow for better targeted ads [1]. It also developed ways to understand users through Discover publishers [2]. Snapchat is building an API to improve ad targeting and tracking [3]. Some key projects include Live Stories, Sponsored GeoFilters and Lenses, and entering the messaging app market. The document provides examples of successful brand campaigns and advises focusing on engagement, the right tone for the audience, and video to build relationships with users [4].
This document discusses Snapchat's growth as an advertising platform over the past year. It outlines changes Snapchat has made, including allowing more targeted ads through user data and customization. Snapchat now offers metrics to measure ad engagement. The document also discusses various Snapchat ad formats like Live Stories, Sponsored Lenses and Geofilters. It provides examples of successful brand campaigns on Snapchat and argues Snapchat's personalized experience provides opportunities for brands to connect with customers.
This document provides summaries of digital marketing campaigns that Will and his team at Harkable developed for various brands. The campaigns included:
1) A #HackTheSale app for OnePiece that lowered a product price based on social shares, reaching 3.5 million people and increasing sales 32%.
2) A personalized artwork app for Paramore fans to create unique album covers using their photos, generating over 35,000 covers shared socially.
3) A shoppable Instagram site for Net A Porter that made purchasing products seen on Instagram only 3 clicks, streamlining the process.
With over 500,000 apps on the Apple App Store anbd 250,000 apps on the Android App Market, mobile app market is extremely competitive. A good app no longer guarentee
Pointme is Marketing tool that helps you create your marketing campaign
How Pointme works?
• Research: Find out what’s happening on all social networks by using keywords and hashtags
• Engage: Engage and reward the audience by creating prize contests
• Create: Create posts for all social networks from one platform - Pointme interface
• Receive: Get user generated content (pictures) and feedback from the audience
• Track: The whole time track efficiency of your marketing campaign and adjust if needed
What tools are we offering?
• Keyword Search Engine: Information and analytic about specific keyword or hashtag of your choice
• Social Media Management: Create posts for all of your social networks from one place - Pointme interface
• Prize Contest Creator: Engage and reward users to get quality feedback
• User Generated Content: With one click collect photos created by users
• Detailed Analytic: Closely monitor your campaign and adjust to achieve your marketing goals
Mobile Marketing presentation from Magnus Jern, CEO Golden Gekko, at CREA Dig...DMI
This document provides an overview of mobile marketing presented by Magnus Jern, CEO of Golden Gekko. Key points include:
- Mobile usage exceeds print and radio and will surpass desktop web by 2015, but mobile advertising spend still lags behind time spent on mobile.
- Both apps and mobile web have strengths - apps drive ongoing engagement but mobile web reaches more users. A mobile-first approach is important.
- Creating a great mobile solution requires identifying a clear key use case, relevant content, and factors like utility and entertainment to drive engagement.
- Successful mobile marketing requires testing ideas, monitoring key metrics, and continually improving based on data and user feedback.
interTrend Communications is a full-service communication agency specializing in the Asian American market with over 20 years of experience. They deliver comprehensive web, social, and mobile solutions using various technologies best suited to each client's needs. Their capabilities include digital strategy, user experience design, app development, social media management, and more. interTrend has successfully executed many digital campaigns for clients such as Toyota, State Farm, and East West Bank.
Chirp is a social API solution that allows development teams to quickly integrate social features like comments, sharing, and analytics into their apps. This frees up hundreds of development hours and costs. Chirp's tools include features like friend finding, upvoting/downvoting, mentions/hashtags, and push notifications. Chirp was first built with Wax Music and has been featured in top tech publications. The company projects rapid revenue growth and plans to partner with agencies and developer communities to acquire customers. The long term goal is for Chirp to leverage social data to deliver targeted ads through various platforms.
Facebookster focuses on strategic Facebook application development. At Facebookster, we have professional Facebook application developers who are well trained and well equipped with all the skills and technical requirements for a perfect Facebook application.
Similar to Transform / Know / Activate / Conquer on Facebook (20)
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
3. Facebook Actions
Notifications applications Fans interactions
Pages
video traffic conversation sharing quiz
virality
friends
transformation paid
impressions
permissions
big data
presence
contests
like engagement social
Open-Graph KPI reach socialCRM posts
4. amis
viralité
actions
fans
t r a n s f o r m a t i o n
impressions
notifications applications
interactions
t r a fi c c o n v e r s a t…o n
You have i
data
social
kpi
jeu-concours
reach
facebook
Pages
paid
présence
Fans
page
permissions
Apps
partage
like
quiz b i g
Tools
posts
engagement
Campaigns
notoriété
commentaires
vidéo
KPIs
open-graph
26. 21% of users
TV Show
eCommerce
eCommerce
eCommerce
Phone manufacturer
TV Show
TV Show
FMCG
FMCG
eCommerce
Artist
Artist
FMCG
eCommerce
Phone manufacturer
15%
top 15 Pages liked
34. step1
step2
Transform fans into users and
embase their interests.
Activate them with interesting
contents.
Bob is a fan of Roland
Garros; he likes Peugeot
and connects to the brand’s
application.
Bob gets notified when the
Peugeot Page organises a
contest related to Roland
Garros.
48. Management – Animation – Analytics
s-CRM database and unique connection
Homogenization of campaigns
Optimised acquisition costs
CRM Retargeting (email, Notifications)
multi-agency ecosysteme available
Multi social networks evolutions
Multilingual and mobile