SlideShare a Scribd company logo
Destinataire : !
Date : !
Version : !
What’s your Social Media

strategy these days

on Facebook?
Facebook Actions
Notifications applications Fans interactions
Pages
video traffic conversation sharing quiz
virality

friends

transformation paid

impressions

permissions

big data
presence

contests

like engagement social

Open-Graph KPI reach socialCRM posts
amis

viralité

actions

fans

t r a n s f o r m a t i o n

impressions

notifications applications

interactions

t r a fi c c o n v e r s a t…o n
You have i

data
social
kpi

jeu-concours

reach

facebook
Pages
paid

présence

Fans

page

permissions

Apps

partage

like

quiz b i g

Tools
posts

engagement

Campaigns

notoriété

commentaires

vidéo

KPIs

open-graph
But you lack
convergence
capitalization
knowledge
How to go

further?
What if you could…
activate
your Fans with Notifications?
What if you could…
homogenize your brands &
countries digital strategy ?
What if you could…
optimize
your acquisition costs?
What if you could…
capitalize
on your previous campaigns?
What if you could…
embase
your contacts?
What if you could…
take advantage
of the growing mobile traffic?
We kept these promises.
Orange set up an exclusive platform:
the

META-APP
Only 1 Application

12 themed Pages "
(operator, sports, music, movies, etc.)

1200 store Places
META-APP
I. TRANSFORM
Above all, the META-APP is

Fans we transformed into

USERS
Do you have to restart from scratch

for every new campaign?
NO
∞!
∞!
Pages

campaigns

1!

connection

forever
II. KNOW
In order to collect data,

users have to accept

to share them.
Once embased, we know

what they are
INTERESTED IN
21% of users

TV Show
eCommerce
eCommerce
eCommerce
Phone manufacturer
TV Show
TV Show
FMCG
FMCG
eCommerce
Artist
Artist
FMCG
eCommerce
Phone manufacturer

15%

top 15 Pages liked
What about the
COMPETITION?
It is possible to know
X% users
like
Your #1 competitor

Y% users
like
Your #2 competitor

Z% users
like
Your #3 competitor
What to do with all this

DATA?
III. ACTIVATE
All your Pages contribute

COLLECTIVELY
to enrich the database both
in quality and in quantity
And they benefit from it

MUTUALLY
Once connected, a user can be

RETARGETED
step1

step2

Transform fans into users and
embase their interests.

Activate them with interesting
contents.

Bob is a fan of Roland
Garros; he likes Peugeot
and connects to the brand’s
application.

Bob gets notified when the
Peugeot Page organises a
contest related to Roland
Garros.
The power of the META-APP?

TRANSVERSALITY
Transversality
sure, but concretely?
36

36
3
Orange distributes transversaly its users
across its Pages, feeding them with new

Fans through theme-based contests
IV. CONQUER
Open-Graph
Viral Actions
+100,000
Open-Graph Actions generated

+4,000,000
Open-Graph Actions printed
With such a high quality database, we can define

audience clusters and cross them as custom

audience with Facebook ad solutions
What has changed

for Orange?
Today, Orange’s META-APP lives

thanks to the collaboration

of a dozen agencies
Orange has kept its partners

and found a way to get
all the players to work together
on a unique and open platform
Orange equiped itself with a unique

Social CRM tool
Based on 909c’s proprietary yet

evolutive solution

OVER-GRAPH
Let’s sum up
the strong points of the

META-APPLICATION
Management – Animation – Analytics
s-CRM database and unique connection
Homogenization of campaigns

Optimised acquisition costs
CRM Retargeting (email, Notifications)
multi-agency ecosysteme available

Multi social networks evolutions	

Multilingual and mobile
The META-APP, only with
Destinataire : !
Date : !
Version : !

909c
Destinataire : !
Date : !
Version : !

www.909c.fr

Contact us:
contact@909c.fr
(+33) 9 54 93 36 40

facebook.com/909c

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