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The Localisation
Research Centre
Localisation Research, Education, and
Networking since 1995
Reinhard Schäler, Director
Reinhard.Schaler@ul.ie - www.localisation.ie
IETICT/CIICT 2013 Beijing, China, 27th to 29th of April
Orientation
Where in the World?
How to Get from
A to B?
CNGL
LRC
@UL
KDEG
@TCD
NCLT
@DCU
CNGL • Intelligent Content
Translation
&
Localisation
• Translation & Localisation
Social
Localisation
• Nonmarket
CNGL – Challenges – Themes
Centre
Theme
Challenge
Cross CNGL
Distribution
Creation
MT
Social Localisation
Usability
Processes
Interop. &
Metadata.
Research Contributions
+ Applying & Informing
ResearchResearch
LRC
www.localisation.ie
Mission
 Worldwide digital publishers and
their partners who are interested
in future technologies and
processes for GILT.
 Relevant well-researched content
rich information on future trends
and technologies.
 A unique industry and academic
collaboration which provides an
unparalleled network of expertise
The LRC at UL is the focal point and the research and
educational centre for the localisation communities.
Empowering Language Communities
Background
• Established in 1995 with support from the Irish Government
(Ireland = the world’s largest exporter of software)
• Academic activities
• Funded research (EU, Industry, SFI)
• Postgraduate teaching (innovative, flexible, adapted to learners
needs)
• Localisation Focus – The International Journal for Localisation
• Annual Conference (strong academic-industry links)
• Annual Summer School (linking theory and practice)
• Industry collaboration
• 20-person strong Industrial Advisory Board,
representing digital publishers, tools developers
and service providers, among them:
Microsoft, Oracle, SAP, Symantec, Twitter, …
Walls don’t work!
Building Bridges
Creating Impact
Building Bridges
• Breaking out of silos
• Looking beyond the
horizon
• Challenging established
paradigms
• Applying revolutionary
approaches
Research
Teaching
Practice
Creating Impact
People
Research
Teaching
Practice
Activities
Annual LRC Localisation Summer
School
2011 - Computer and Video
Games Localisation
2012 – Mobile Application
Dev & Localisation
12th LRC Summer School
Limerick, 20-24 May 2013
 Research Day
 Master Class 1: Lesser-Resourced
Language Localisation: The Long Tail
 Networking and Sightseeing
 Master Class 2: Terminology
 New and Future Developments
www.localisation.ie
Annual LRC Internationalisation and
Localisation Conference
2009: L10N in the Cloud
2010: Brave New World
2011: Vertical vs. Virtual
18th LRC Conference,
Limerick 23-25 Sept. 2013
 The Future of Localisation:
Commercial, Government,
Educational, and Civil
Society Sectors.
www.localisation.ie
Localisation Focus
The International Journal for Localisation
• Established in 1995
• The only peer-
reviewed and indexed
international
localisation journal
• General and Special
Issues (e.g. on CNGL)
http://www.localisation.ie/resources/locfocus/index.htm
MSc in Multilingual Computing
and Localisation (Distance Learning)
• One year taught
programme
• Four modules per
semester and
dissertation during
summer
• 2 weeks on campus
(exam week and
summer school)
www.localisation.ie/education
Empowering
Language
Communities to
provide nonmarket
social localisation
• Founded in 2009
• Translation Commons
(www.trommons.org)
• >3,200 volunteers and
>40 organisations
• Nonprofit Charity
Action for Global Information Sharing (AGIS)
AGIS Africa
Promoting African
Language Localisation
• UNECA, UL
GALA, The Rosetta
Foundation
• Launched 19 November
2012, University of
Limerick)
• 2013/14: Pilot 5 African
Students, fully funded
• Replicate in other regions
Business Strategies – Localisation Technologies – Industry Mentorships
NONMARKET SOCIAL
LOCALISATION
2012-2013
€100,000 Investment
Programme Staff
Development Team
Case Study
(Non)Market Localisation
US$30 billion
• Mainstream
• Short-term financial ROI
• Translated.com
• 15 languages
= 90% of world’s customers
= 2 billion people
• Storyful - Bloomberg
US$0
• Social Localisation
• Long-term social RoI
• Ethnologue.org
• 6,985 languages
= 70% of world’s citizens
= 5 billion people
• Global Voices
Market of 2
billion
customers
Nonmarketof
5 billion
People
$
The Web does not just connect machines, it connects people.
Tim Berners-Lee Speech before Knight Foundation, (14 September 2008)
No Traditional Business Case
but
Strong Motivation
Enterprise User
Community,
Social, and
Demand-driven
Corporate,
Controlled, and
Strategic
“To empower innovative community, social, and nonmarket
localisation efforts driving the most significant
growth opportunity for the industry”
Service-Oriented Localisation Architecture Solution
• University
Limerick
• LRC
• CNGL
Research
• UL -> The Rosetta
Foundation
• Open Source LGPL
(~M4LOC, ~OKAPI)
License • Users
• Steering Committee
• Support & Sponsorship
Deployment
Launched 18 March 2013
UI
• Minimalistic
• Intuitive
Match
• Task Stream
• User Adapted
Admin
• Self-Managed
• Transparent
Data
• Open Standard-Based
• Interoperable
Localisation = Utility
?
=
WELCOME TO TROMMONS
The Translation Commons
Powered by:Co-ordinated by:
• Open
• Owned by everybody
• Cannot be commoditised
• Inclusive
• Widely shared ownership
• All assets preserved
(regardless of return of capital)
The Nonmarket
• Localisation on-demand, for
communities– by communities
(supported by technology)
• Huge volumes (content,
languages) and needs
• Nonprofit companies create
20% more employment than
for-profit (per dollar).
• Nonmarket develops the
markets of the future
(resources, capacity)
• In the US, the nonprofit sector
has revenues of US$1.9
trillion, more than gas and oil
combined.
Building Bridges
Mutual Respect
Partnership of Equals
Practitioners
Academics
Commercial Civil Society
Opportunities
Capacity Building
2013-2016
Teaching
Open Distance Learning
Professional Development Programmes
Research
Community Workflows and Support Technologies
Diversification of Research Partnerships
Practice
SOLAS
Translation Commons
Building Bridges
Empowering Language Communities
Thank You
www.localisation.ie
www.therosettafoundation.org
www.trommons.org

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Localisation Research Centre Beijing Conference Paper

  • 1. The Localisation Research Centre Localisation Research, Education, and Networking since 1995 Reinhard Schäler, Director Reinhard.Schaler@ul.ie - www.localisation.ie IETICT/CIICT 2013 Beijing, China, 27th to 29th of April
  • 3. Where in the World?
  • 4. How to Get from A to B?
  • 6. CNGL • Intelligent Content Translation & Localisation • Translation & Localisation Social Localisation • Nonmarket CNGL – Challenges – Themes Centre Theme Challenge
  • 7. Cross CNGL Distribution Creation MT Social Localisation Usability Processes Interop. & Metadata. Research Contributions + Applying & Informing ResearchResearch
  • 9. Mission  Worldwide digital publishers and their partners who are interested in future technologies and processes for GILT.  Relevant well-researched content rich information on future trends and technologies.  A unique industry and academic collaboration which provides an unparalleled network of expertise The LRC at UL is the focal point and the research and educational centre for the localisation communities. Empowering Language Communities
  • 10. Background • Established in 1995 with support from the Irish Government (Ireland = the world’s largest exporter of software) • Academic activities • Funded research (EU, Industry, SFI) • Postgraduate teaching (innovative, flexible, adapted to learners needs) • Localisation Focus – The International Journal for Localisation • Annual Conference (strong academic-industry links) • Annual Summer School (linking theory and practice) • Industry collaboration • 20-person strong Industrial Advisory Board, representing digital publishers, tools developers and service providers, among them: Microsoft, Oracle, SAP, Symantec, Twitter, …
  • 13. Building Bridges • Breaking out of silos • Looking beyond the horizon • Challenging established paradigms • Applying revolutionary approaches Research Teaching Practice
  • 16. Annual LRC Localisation Summer School 2011 - Computer and Video Games Localisation 2012 – Mobile Application Dev & Localisation 12th LRC Summer School Limerick, 20-24 May 2013  Research Day  Master Class 1: Lesser-Resourced Language Localisation: The Long Tail  Networking and Sightseeing  Master Class 2: Terminology  New and Future Developments www.localisation.ie
  • 17. Annual LRC Internationalisation and Localisation Conference 2009: L10N in the Cloud 2010: Brave New World 2011: Vertical vs. Virtual 18th LRC Conference, Limerick 23-25 Sept. 2013  The Future of Localisation: Commercial, Government, Educational, and Civil Society Sectors. www.localisation.ie
  • 18. Localisation Focus The International Journal for Localisation • Established in 1995 • The only peer- reviewed and indexed international localisation journal • General and Special Issues (e.g. on CNGL) http://www.localisation.ie/resources/locfocus/index.htm
  • 19. MSc in Multilingual Computing and Localisation (Distance Learning) • One year taught programme • Four modules per semester and dissertation during summer • 2 weeks on campus (exam week and summer school) www.localisation.ie/education
  • 20. Empowering Language Communities to provide nonmarket social localisation • Founded in 2009 • Translation Commons (www.trommons.org) • >3,200 volunteers and >40 organisations • Nonprofit Charity
  • 21. Action for Global Information Sharing (AGIS) AGIS Africa Promoting African Language Localisation • UNECA, UL GALA, The Rosetta Foundation • Launched 19 November 2012, University of Limerick) • 2013/14: Pilot 5 African Students, fully funded • Replicate in other regions Business Strategies – Localisation Technologies – Industry Mentorships
  • 23. (Non)Market Localisation US$30 billion • Mainstream • Short-term financial ROI • Translated.com • 15 languages = 90% of world’s customers = 2 billion people • Storyful - Bloomberg US$0 • Social Localisation • Long-term social RoI • Ethnologue.org • 6,985 languages = 70% of world’s citizens = 5 billion people • Global Voices
  • 24. Market of 2 billion customers Nonmarketof 5 billion People $ The Web does not just connect machines, it connects people. Tim Berners-Lee Speech before Knight Foundation, (14 September 2008)
  • 25. No Traditional Business Case but Strong Motivation
  • 26. Enterprise User Community, Social, and Demand-driven Corporate, Controlled, and Strategic “To empower innovative community, social, and nonmarket localisation efforts driving the most significant growth opportunity for the industry”
  • 27. Service-Oriented Localisation Architecture Solution • University Limerick • LRC • CNGL Research • UL -> The Rosetta Foundation • Open Source LGPL (~M4LOC, ~OKAPI) License • Users • Steering Committee • Support & Sponsorship Deployment Launched 18 March 2013
  • 28. UI • Minimalistic • Intuitive Match • Task Stream • User Adapted Admin • Self-Managed • Transparent Data • Open Standard-Based • Interoperable Localisation = Utility ? =
  • 29. WELCOME TO TROMMONS The Translation Commons Powered by:Co-ordinated by: • Open • Owned by everybody • Cannot be commoditised • Inclusive • Widely shared ownership • All assets preserved (regardless of return of capital)
  • 30. The Nonmarket • Localisation on-demand, for communities– by communities (supported by technology) • Huge volumes (content, languages) and needs • Nonprofit companies create 20% more employment than for-profit (per dollar). • Nonmarket develops the markets of the future (resources, capacity) • In the US, the nonprofit sector has revenues of US$1.9 trillion, more than gas and oil combined.
  • 31. Building Bridges Mutual Respect Partnership of Equals Practitioners Academics Commercial Civil Society Opportunities Capacity Building
  • 32. 2013-2016 Teaching Open Distance Learning Professional Development Programmes Research Community Workflows and Support Technologies Diversification of Research Partnerships Practice SOLAS Translation Commons Building Bridges Empowering Language Communities

Editor's Notes

  1. 29 April 2013
  2. The design for the main entrance at the University of Limerick is the outcome of an open architectural competition sponsored by the University in 1996. The entrance comprises three elements; the landscape, the masts and the sculpture. The commission to build the new entrance is the outcome of an open archiectural competition sponsored by the University in 1996.A triangular lawn, approximately 150m wide by 150 deep banked by yew hedges makes the setting for the new entrance landscape. A long yew hedge on the South side of Plassey Park road forms the third side of this new space and completes the garden, enclosing the road. Two huge timber flag poles, 35m high and visible from Limerick City and from the Dublin road to Limerick, mark for the approaching visitor the gateway to the University campus.In the competition entry the Architects drew the stone monument of the landscape design of Geoffrey Jellicoe at Sutton Place with the Ben Nicholson white wall sculpture, and advised that the painter Sean Scully should be asked to make his proposal for a stone monument at Limerick University. Five years on and after much consideration, Sean Scully's sculpture entitled ‘CrannSoilse' was realised.The sculpture is made from 2'6" stone cubes, stacked 3 cubes wide by 4 cubes high and 40 cubes long. This amounts to a total of 480 stone cubes; 240 Chinese black basalt cubesand 240 Portuguese white moleanos limestone cubes, stacked in a chequerboard arrangement. The sculpture is assembled on a concrete base set within a low grass mound at the entrance to the University.  The project was completed in 2 stages; the masts in 1999 and the sculpture in 2003.
  3. Silos: Research, Teaching, PracticeHorizon: Why it is done today – where do we want to go, what do we want to achieveParadigms: What is being done today – languages, contentApproaches: How it is done today – annual efficiency improvement: technologyGoogle for pictures: software engineer vs translator
  4. Kevin Scannell, University of St LoiusMark Childress, SAP
  5. Commercial, government, educational, and civil society sectors all require access to language services. While some of their requirements can be different, there are many overlaps. LRC X8, for the first time, will bring these four sectors together getting them out of their silos and opening up new horizons.
  6. The Rosetta Foundation empowers language communities who provide access to information and knowledge across language boundaries, independent of economic, social, political, or geographical considerations. The Foundation supports their work fighting poverty, and working for better education, justice, health care and economic well-being in a variety of ways, among them through its AGIS Africa programme and its open source SOLAS project. SOLAS powers the Translation Commons, Trommons, the language services 'dating' site for nonmarket social translation and localisation. The Rosetta Foundation, a nonprofit organization registered as a charity in Ireland, is a University of Limerick campus company. It is directed by its elected board, and supported by its 30+ person strong Advisory Council of international experts in translation and localization. It empowers the work of thousands of volunteers providing language services to dozens of nonprofit communities.
  7. No continuityNot doing what we have been doing for the past 25 years, just faster, cheaper, better. This triangle works for accountants, nor for visionaries