Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Presentatie Carl Esposti KJO9- Crowdsourcing

4,418 views

Published on

  • Be the first to comment

Presentatie Carl Esposti KJO9- Crowdsourcing

  1. 1. The Seven Habits for Highly Successful Crowdsourcing<br />
  2. 2. The Seven Habits for Highly Successful Crowdsourcing<br />…..plus a little additional context!<br />
  3. 3. 1714<br />
  4. 4. 1847<br />
  5. 5. 1890’s<br />
  6. 6. 1936<br />
  7. 7. 1955<br />
  8. 8.
  9. 9. Connectivity<br />
  10. 10. Networking<br />
  11. 11. Production<br />
  12. 12. Crowdsourcing<br />
  13. 13.
  14. 14. The Characteristics of Crowdsourcing <br />Crowdsourcing requires online participants to create something – not every instance of an online community is crowdsourcing<br />It requires the internet so that calls can be made to a large number of highly distributed individuals <br />The output must be either directed by a sponsor (e.g., Enterprise buyer) or they can be self organized (e.g., open source projects)<br />Online communities are tapped for specific purposes requiring their wisdom, knowledge, their talent or their time (or a combination thereof).<br />The output of crowdsourcing is expertise-based or process-based<br />Outsourcing and crowdsourcing differ in philosophy and models of worker participation: <br />With outsourcing there is restricted participation and a philosophy of end-to-end responsibility<br />With crowdsourcing there is open participation and a philosophy of disaggregation<br />
  15. 15. Crowdsourcing is an online, distributed problem solving and production model.<br />[Brabham 2010: dbrabham.wordpress.com/crowdsourcing/]<br />
  16. 16. 6,600 <br />5,400 <br />2,900 <br />3,600 <br />27,100 <br />2,900 <br />2,900 <br />1,900 <br />1,600 <br />3,600 <br />Number of local monthly Google searches for the keyword Crowdsourcing (average January-June 2011)<br />
  17. 17. Crowdsourcing Models <br />Managed Knowledge Discovery<br />Distributed Human Intelligence Tasking<br />Broadcast Search<br />Peer Vetted Creative Production<br />[Brabham 2010: dbrabham.wordpress.com/crowdsourcing/]<br />
  18. 18. Applications of Crowdsourcing<br />English – French – Spanish – Italian – Portuguese – German – Dutch – Indonesian<br />
  19. 19. Crowdfunding<br />Financial contributions from online investors, sponsors or donors to fund for-profit or non-profit initiatives or enterprises.<br />
  20. 20. Collective Creativity<br />Tapping of creative talent pools to design and develop original art, media or content.<br />
  21. 21. Collective Knowledge<br />Development of knowledge assets or information resources from a distributed pool of contributors. <br />
  22. 22. Community Building<br />Development of communities through active engagement of individuals who share common passions, beliefs or interests.<br />
  23. 23. Civic Engagement<br />Collective actions that address issues of public concern.<br />
  24. 24. Cloud Labor<br />Leveraging of a distributed virtual labor pool, available on-demand to fulfill a range of tasks from simple to complex.<br />
  25. 25. Open Innovation<br />Use of sources outside of the entity or group to generate, develop and implement ideas. <br />
  26. 26. Tools<br />Applications, platforms and tools that support collaboration, communication and sharing among distributed groups of people.<br />
  27. 27. The Seven Habits for Highly Successful Crowdsourcing<br />
  28. 28. Enterprise CrowdsourcingCrowd Powered Business<br />®<br />Open Innovation<br />
  29. 29. Enterprise CrowdsourcingCrowd Powered Business<br />®<br />Community Building<br />
  30. 30. Enterprise CrowdsourcingCrowd Powered Business<br />®<br />Cloud Labor<br />
  31. 31. 31<br />Enterprise Crowdsourcing<br />Banking and Financial Services<br />Banking<br />Capital markets<br />Insurance<br />Retail financial services<br />Deposit products<br />Lending products<br />Credit cards<br />Commercial banking <br />Asset Management<br />Custody and Fund Management <br />Investment Banking<br />Life and Pension <br />Property and Casualty<br />Health insurance<br />Vertical<br />Customer Interaction<br />Finance & Accounting<br />Human Resources<br />Horizontal<br />Procurement<br />Knowledge Services<br />Expertise-based<br />Process-based<br />
  32. 32. 32<br />Enterprise Crowdsourcing<br />Banking and Financial Services<br />Banking<br />Capitalmarkets<br />Insurance<br />Retail financial services<br />Deposit products<br />Lending products<br />Credit cards<br />Commercial banking <br />Asset Management<br />Custody and Fund Management <br />Investment Banking<br />Life and Pension <br />Property and Casualty<br />Health insurance<br />Vertical<br />CustomerInteraction<br />Finance & Accounting<br />Human Resources<br />Horizontal<br />Procurement<br />Knowledge Services<br />Expertise-based<br />Process-based<br />
  33. 33. Enterprise Crowdsourcing<br />Global 500<br />Outsourcing<br /><ul><li>Data Management
  34. 34. Data Verification
  35. 35. Data Entry & Collection
  36. 36. Data De-duplication
  37. 37. Algorithm Training
  38. 38. Categorization
  39. 39. Classification
  40. 40. Tagging
  41. 41. Sentiment Analysis</li></ul>Crowdsourcing<br /><ul><li>Content & Media
  42. 42. Moderate Photos & Content
  43. 43. Content Creation & Editing
  44. 44. Transcription
  45. 45. Business Services
  46. 46. Search Relevancy
  47. 47. Product Usability Testing
  48. 48. Research</li></ul>SMB<br />
  49. 49. Enterprise Crowdsourcing<br />Global 500<br />Outsourcing<br /><ul><li>Data Management
  50. 50. Data Verification
  51. 51. Data Entry & Collection
  52. 52. Data De-duplication
  53. 53. Algorithm Training
  54. 54. Categorization
  55. 55. Classification
  56. 56. Tagging
  57. 57. Sentiment Analysis</li></ul>Crowdsourcing<br /><ul><li>Content & Media
  58. 58. Moderate Photos & Content
  59. 59. Content Creation & Editing
  60. 60. Transcription
  61. 61. Business Services
  62. 62. Search Relevancy
  63. 63. Product Usability Testing
  64. 64. Research</li></ul>SMB<br />
  65. 65. carl@crowdsourcing.org<br />carl@massolution.com<br />Twitter: @Crowdsourcing_<br />

×