Localisation, Digital Content, CNGL

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Presentation given by Reinhard Schaler on 25 July 2011 at Science Foundation Ireland's Digital Ireland Workshop, Guinness Store House, Dublin, Ireland.

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  • Dublin, Ireland, November 12, 2009 - Web Reservations International, global market leader in online hostel and budget accommodation, today announced its acquisition by affiliates of private equity investment firm, Hellman and Friedman LLC. Through its flagship brand, Hostelworld.com, WRI has over the course of its 10 years, revolutionised online travel through its simple business model, creating a global internet success. WRI’s award winning property management solutions are used by more than 23,000 accommodation providers in 180 countries. Hostelworld.com, a trusted and recognised consumer brand, has sold over 70 million beds and processed over 15 million customer bookings since inception, with customers posting over 2.7 million reviews of accommodation booked through the site.WRI sold €350 million worth of accommodation in 2008, generating net revenues of €38million. Its websites include www.hostelworld.com, www.hostels.com, www.boo.com, www.bedandbreakfastworld.com and www.trav.com. WRI is headquartered in Dublin, Ireland and employs 93 people and has offices in Shanghai and Sydney.http://www.hostelmanagement.com/forum/f25/wri-hostelworld-sold-hellman-friedman-2405.html
  • http://business.timesonline.co.uk/tol/business/industry_sectors/leisure/article6889091.ece
  • http://www.tnooz.com/2009/11/13/news/does-hostelworld-wri-purchase-signify-a-return-to-normality/
  • …In reaching out to commercial entities both within Ireland and abroad. To date we have been in contact with over 120+ companies, of which we have a very small subset up here. What you will notice here, reaching out to everyone from large multinational corporations (such as SAP & AOL) all the way down to small Irish SME’s who are looking to apply CNGL innovation and expertise to their existing products.As time as gone on we gotten more sophisticated WRT managing these contacts. Over past year, put in place an internal CRM system…allows us to manage our commercial relationships in a much more strategic way.
  • Localisation, Digital Content, CNGL

    1. 1. Localisation: The Life Cycle of Digital Content<br />Reinhard Schäler<br />Director, Localisation Research Centre (LRC), UL<br />Principal Investigator, CNGL<br />Digital Ireland Workshop<br />Guinness Storehouse<br />25 July 2011<br />
    2. 2. Who we are<br />
    3. 3. What is Localisation?<br />Ireland, a world leader<br />Largest exporter<br />Centre of Excellence<br />Adaptation of digital content to culture, locale and linguistic environment<br />at high quality, speed, volume and low cost<br />Key enabling, value adding, multiplier component of<br />global manufacturing, services, software and content distribution business<br />multilingual society, global communication, user-driven multilingual digital content<br /><ul><li>56.2 % of consumers say that the ability to obtain information in their own language is more important than price
    4. 4. 72.4 percent of consumers say they would be more likely to buy a product with information in their own language
    5. 5. The global market for language services was US$26 billion in 2010
    6. 6. Companies that are in favor of technology grow nearly three times as fast as companies that have mixed feelings about it or are against it
    7. 7. Suppliers with between 21 and 50 full-time employees (FTEs) reported a staggering growth rate of 157.33% for 2008-2010.Source: Common Sense Adisory</li></li></ul><li>The Business Case for LocalisationWeb Reservations International (WRI)<br />Founded in 1999<br />Ten years later:<br />Used by > 23k accommodation providers in >180 countries<br />Sold >70m beds<br />Processed >15m bookings<br />>2.7m reviews posted by customers<br />Sold €350m in 2008<br />Net revenues €38m<br />
    8. 8. Founded in 1999<br />Ten years later: net revenues of €38m<br />Oct 2009WRI is up for sale<br />The Business Case for LocalisationWeb Reservations International (WRI)<br />
    9. 9. The Business Case for LocalisationWeb Reservations International (WRI)<br />Founded in 1999<br />Ten years later: net revenues of €38m<br />October 2009WRI is up for sale<br />November 2009The Irish Times’ Breaking News reports that Hellman and Friedman have purchased WRI for, reportedly, >€200m<br />
    10. 10. The Business Case for LocalisationWeb Reservations International (WRI)<br />Imagine<br />If hostelworld.com had just been in English…<br />The lesson<br />Localisation increases the value of your digital content manyfold<br />The ROI of localisation activities is always higher than that in original content development<br />It has to be part of your global communications strategy<br />
    11. 11. Essential Component in Digital Content Life Cycle<br />Sales and Marketing<br />Business Management<br />Customer Care<br />Resource Sharing<br />Self Governance<br />Product Delivery<br />Individual Motivation & Learning<br />Collective Action<br />Serving the Global Customer and the Multilingual Society<br />Creation<br />By humans or machines<br />Annotation<br />Association of metadata<br />Transformation<br />Including translation, text-to-speech, personalisation<br />Processing<br />Preparation and maintenance of data<br />Delivery<br />Multi-modal, multi-platform<br />Global Customer<br />Multilingual Society<br />
    12. 12. CNGL Research Tracks<br />Integration<br />Personalisation<br />Design<br />Standards<br />Workflows<br />Crowd Sourcing<br />Evaluation<br />Adaptive Hypermedia<br />IR, Social Networking<br />Software Eng.<br />HCI<br />Demonstrators<br />Evaluation<br />MT<br />Speech<br />NLP<br />Volume<br />Access<br />Integration<br />
    13. 13. CNGL Key Achievements<br />Innovation Platforms<br />MaTreXMT System<br />Muse Speech System<br />Solas Localisation Framework<br />Adaptive Engine (Personalisation)<br />Social media tools<br />A flexible localisation framework easily adaptable to the requirements of specific projects of SMEs<br />Service-Oriented Localisation Architecture Solution<br />
    14. 14. Opportunities<br />Nationally<br />Example: 90% of tourism-related websites are not localised leading to a significant loss in revenues<br />Collaboration with Multinationals<br />Internationally<br />Outreach to growing user communities in Asia and Africa<br />Collaboration with enterprise, governments, intergovernmental organisations & NGOs<br />
    15. 15. Industry Interaction & Outreach<br />
    16. 16. Thank you!<br />Centre for Next Generation Localisationwww.cngl.ie<br />Localisation Research Centre (LRC)LRC XVI: Vertical vs. Virtual – 21st Century Localisation Strategies and 3rd Multilingual Web Workshop (EU & W3C)Limerick 21-23 September 2011www.localisation.ie<br />Action for Global Information Sharing (AGIS)AGIS ‘11 Event, United Nations Economic Commission for Africa; Addis Ababa, 01-02 December 2011www.agis11.org<br />

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