Grameen Bank Founder, 2006 Nobel Peace Prize winner Muhammad Yunus (from: Creating a World Without Poverty)               ...
• Localisation Research Centre (LRC)  First university-based research centre dedicated to  localisation providing teaching...
•   Launched: 22 September 2009 at AGIS ’09•   Nonprofit registered in Ireland; charitable•   Members own the Foundation• ...
Partner CommunityMediSend supports under-resourced hospitals indeveloping countries.             Solar Cookers Internation...
Volunteer Community• Translator – Engineer – Project Manager   – http://www.therosettafoundation.org/index.php/en/volunteer
Support Community             Special Olympics             Xlated             Mondragón             Iolar
AGIS ’11 www.agis11.orgAction for Global Information Sharing                    AGIS01-02 December 2011UNCC Addis Ababa, E...
Give up the Illusion of Control!                                                                User-driven and Needs-base...
Localisation Yesterday     Today                Tomorrow                       Give up the Illusion of Control!
Yesterday Profit-driven          Corporations are in the Driving Seat.
Localisation Yesterday• Well established and           • What does it look like?  understood                        – The ...
Localisation Yesterday• Challenges   – Very limited in scope (software     applications, limited content types)   – High p...
Today Fix or Replace?Fixing localisation is like attempting to plug the holes in the Titanic.
Localisation Today• Established and                • What does it look like?  understood but                    – Markets ...
Localisation Today• Challenges   – Can no longer cope with volume, nor respond to     growing and diverse demands   – Know...
Tomorrow Out of ControlUser- and Needs-driven Social Localisation – What is Your Message?
Localisation Tomorrow• Future Growth                 • What does it look like?   – People require access to      – Benefic...
Localisation Tomorrow• Challenges  – Research, develop, and deploy technology to    connect communities (with language ski...
Localisation Tomorrow                         Large         Matching     Large           amounts of      communitiescommun...
Examples• Chinese translating The  Economist• TED’s video subtitling  project• Kiva’s one million words  per month• The Ro...
The Ark          THE SOCIAL LOCALISATION          INITIATIVE                            What is your message?
The Route to Social LocalisationImagineMillions of translators supported byNext Generation Localisation Technology deliver...
The 100,000 euro 2011/12 Investment Programme                            27 October 2011                            Jeanie...
Social Localisation Initiative  Vision  We empower  social localisation  driving the most significant  growth opportunity ...
What’s Your Message?Social Localisation
AGIS ‘09
AGIS ‘10
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The Rosetta Foundation

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A presentation at the Seminar on Collaborative Translation for not-for-profit organizations.

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  • This presentation demonstrates the new capabilities of PowerPoint and it is best viewed in Slide Show. These slides are designed to give you great ideas for the presentations you’ll create in PowerPoint 2011!For more sample templates, click the File menu, and then click New From Template. Under Templates, click Presentations.
  • This is about global communication
  • The Rosetta Foundation

    1. 1. Grameen Bank Founder, 2006 Nobel Peace Prize winner Muhammad Yunus (from: Creating a World Without Poverty) The World in 2050
    2. 2. • Localisation Research Centre (LRC) First university-based research centre dedicated to localisation providing teaching, research, and community spaces to the localisation community, since 1995.• Centre for Next Generation Localisation (CNGL) A dynamic academia-industry partnership with over 100 researchers developing novel technologies addressing the key localisation challenges of volume, access and personalisation• The Rosetta Foundation A nonprofit charity owned by its members aiming to provide access to information and knowledge across the languages of the world. It is a University of Limerick and CNGL spin-off
    3. 3. • Launched: 22 September 2009 at AGIS ’09• Nonprofit registered in Ireland; charitable• Members own the Foundation• Members elect Board at AGM• Communities: Volunteers & Nonprofits• 2011: Launch of Social Translation Initiative
    4. 4. Partner CommunityMediSend supports under-resourced hospitals indeveloping countries. Solar Cookers International (SCI) promotes solar cooking and solar water pasteurization systems. SOEE plays an active role in 58 National Special Olympics Programmes in Western & Eastern Europe, and in Central Asia.
    5. 5. Volunteer Community• Translator – Engineer – Project Manager – http://www.therosettafoundation.org/index.php/en/volunteer
    6. 6. Support Community Special Olympics Xlated Mondragón Iolar
    7. 7. AGIS ’11 www.agis11.orgAction for Global Information Sharing AGIS01-02 December 2011UNCC Addis Ababa, EthiopiaConnecting African and Mainstream Localisation• Two days, 50 speakers, 200+ participants• Topics: Business, technology, resources• Organizers: UNECA, LRC, CDAC• Supporters: ANLoc, AfLaT, Gala, LocWorld, Internet Society, Multilingual Computing
    8. 8. Give up the Illusion of Control! User-driven and Needs-basedwww.TheRosettaFoundation.org Translation and Localization ScenariosintroducingSocial Localisation Reinhard Schäler What’s your message? Red Inmigra – Collaborative Translation in Not-for-Profit Organizations – Madrid, 14 November 2011
    9. 9. Localisation Yesterday Today Tomorrow Give up the Illusion of Control!
    10. 10. Yesterday Profit-driven Corporations are in the Driving Seat.
    11. 11. Localisation Yesterday• Well established and • What does it look like? understood – The market rules: high – People require access to profit margins information and – Predictable, stable, knowledge controlled projects – Content providers sell it – Cascading supply chain – Service providers – Myriad of standards with localise it unclear IP, no – People buy it interoperability
    12. 12. Localisation Yesterday• Challenges – Very limited in scope (software applications, limited content types) – High profit margins • Annual efficiency improvements – Translation memories introduce big changes in the 1990s
    13. 13. Today Fix or Replace?Fixing localisation is like attempting to plug the holes in the Titanic.
    14. 14. Localisation Today• Established and • What does it look like? understood but – Markets try to build deficient ‘communities’ – People require access to – Greater mix of project information and types and media knowledge – but cannot – Quality & Control – Content providers sell it adjusted to project types but only to few – MT and post-editing to – Service providers & speed up translations users localise it but – Development of open cannot cope standards, little – People buy it those who interoperability cannot are left behind
    15. 15. Localisation Today• Challenges – Can no longer cope with volume, nor respond to growing and diverse demands – Known strategies no longer work • Annual efficiency improvements, business models • Known productivity tools and resources unconnected – Lack of innovation • Crowd-sourcing and community-based projects emerging (late 2000s)
    16. 16. Tomorrow Out of ControlUser- and Needs-driven Social Localisation – What is Your Message?
    17. 17. Localisation Tomorrow• Future Growth • What does it look like? – People require access to – Beneficiaries decide information and what they need knowledge – Communities decide – Content providers make what they support it available – New, open, empowering – Communities localise it technologies – People access it – Open standards with clear IP, and proven interoperability
    18. 18. Localisation Tomorrow• Challenges – Research, develop, and deploy technology to connect communities (with language skills) with tasks (requiring these skills) – Make available adequate interoperable productivity tools and resources – Identity operational and sustainable enterprise model(s)
    19. 19. Localisation Tomorrow Large Matching Large amounts of communitiescommunities content and the with available that content they language cannot be need, andskills ready to translated supporting do good and but are theirsupport their essential to localisation causes. communities. efforts. SocialCommunity Content Localisation
    20. 20. Examples• Chinese translating The Economist• TED’s video subtitling project• Kiva’s one million words per month• The Rosetta Foundation’s friends• Facebook, Symantec, Adobe, Google, Twitter …
    21. 21. The Ark THE SOCIAL LOCALISATION INITIATIVE What is your message?
    22. 22. The Route to Social LocalisationImagineMillions of translators supported byNext Generation Localisation Technology deliveringany type of digital content acrossthousands of languages
    23. 23. The 100,000 euro 2011/12 Investment Programme 27 October 2011 Jeanie Johnston, Dublin, Ireland Launch of Social Localisation Initiative by The Rosetta Foundation
    24. 24. Social Localisation Initiative Vision We empower social localisation driving the most significant growth opportunity for the industry.
    25. 25. What’s Your Message?Social Localisation
    26. 26. AGIS ‘09
    27. 27. AGIS ‘10

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