Mexico Food Fair seeks to become the main window for Mexican producers of quality food products to broaden their client base in the North American Markets.

1. SEPTEMBER 18,19 & 20, 2013
Los Angeles Convention Center
West Hall B
from 10:00 a.m. to 7:00 p.m.
FREE ADMISSION

2. Note: The sponsor logos pictured here are solely portrayed as an example of sponsor image
positioning within the publicity and ARE NOT CONFIRMED SPONSORS

3. Welcome to Los Angeles
It is my honor to welcome
MEXICO FOOD FAIR 2013, the
first of its kind in USA, to the
City of Los Angeles during our
Latino Heritage Month at the
beautiful Los Angeles
Convention Center.
We invite Angelenos to attend
this premier food fair and
flavor the tastes of México.
Mayor Antonio Villaraigosa

4. www.lacclink.com

5. LAYOUT
$2,500 booths are shown with letters and numbers

6. MEXICO FOOD FAIR will be an unprecedented showcase of the cultural &
gastronomical wealth of Mexico through the diversity of flavors and colors of its
different regions.
Our show will be the perfect gathering place for North American buyers,
intermediaries, distributors and end consumers of Mexican processed food to
meet directly with the producers and suppliers of such goods.
MEXICO FOOD FAIR, will offer the widest array of Mexican processed foods
imaginable, so that buyers can choose the best products at the best prices; while
giving the producers an unrivalled opportunity to broaden their client base in the
North American Market.
This will be the first of a series of events of its kind, which will take place annually
in California and will also travel throughout North America.
Admission will be FREE of charge and OPEN to the general public.
MEXICO FOOD FAIR

7. VISION
MEXICO FOOD FAIR seeks to:
Become the main window for Mexican producers of quality food
products to broaden their client base in the North American
Markets
Offer the North American buyers of Mexican food products a wide
array of what Mexico has to offer so that they can increase their
options
Build profitable alliances directly between the producers of goods
and their buyers
Reshape the business focus of Mexican producers in the way they
relate to their clients, so that they can achieve higher goals and
conquer new markets
Work alongside with producers associations and guilds, to
promote mutual cooperation and salience of Mexican producers.

8. EXPO

9. OBJECTIVES
Generate a meeting ground between the supply (Mexican Food Producers
and derivatives) and the demand (US based buyers) in the City of Los
Angeles and eventually beyond.
Close sales, establish relationships and business ventures between the
producers and buyers such as:
Distributors of Groceries
Supermarkets
Independent Markets
Restaurant Chains
Independent Restaurants
Hotels
Casinos
Fast Food Establishments
To offer Mexican producers a chance to understand the complexities of
the market they intend to sell to, its quality standards and to assess the
supply-demand characteristics.
To supply producers with a prospective client list in a short period of time.
To serve as a basis for standardized pricing of comparable products in
similar markets.
To offer the general public a flavorsome demonstration of diverse quality
products that Mexico and its regions have to offer.

10. ATTENDEES– FOOD INDUSTRY AND ITS
DIVISIONS
Meat
Dairy
Organic
Traditional and new products
Healthy eating programs and
products.
Business Management by Division
Bakery
Medical Foods
Coffee and Tea
Canned Food
Alcoholic Beverages
Non Alcoholic Drinks
Dry Food and Goods.

11. ACTIVITIES
Inauguration Ribbon Cutting Ceremony
Product Exhibition
Wholesale
Open Forum
Specialized Conferences
Grafitti Wall
Special Awards Ceremony “ECM”
Workshops
Documentary Showings “Sabores y Saberes”
Foto Gallery
Conceptual Showcases
Programmed Meetings
Special Showcase of Jaime & Ramiro Chefs from “Mi Casita Mexicana”
Lecture by Gregorio Luke on Mexican Food
Showcase : Master Chef Aquiles Chávez “Author Cuisine”
Showcase: Master Chef Pati Jinich “Pati´s Mexican Table”
Closing Night (Cocktail –Show)

12. Workshops by:
Mexican Angeleno Chefs
Chef Rocio Camacho
Rocio's Mole de los Dioses
Chef Juan Mondragón
Juan’s Restaurante

13. A recognition of merit will be awarded to the people and businesses that uphold
the customs and traditions of Mexican Gastronomy with quality, taste and
service of excellence.
Embajadores
de la
Comida Mexicana
(Mexican Food Ambassadors)
AWARD CEREMONY

14. CONFERENCES

15. LECTURES
Open enrollment lessons with internationally renowned Mexican Chefs
and guests, directed to culinary students from the best schools in
California to enhance their knowledge and understanding of real Mexican
gastronomy.
These lectures will be free of charge and will provide a certificate of
attendance to the participants (if required for class or work credit).

16. Photo Gallery Exhibit
by
VICTOR HORCASITAS
(Mexican Food Products)

17. GRAFFITI WALLS
(Mexican Food Products)

18. CLOSING NIGHT-SHOW
Opera Ambulante

19. 10 ft. X 10 ft. - Pipe / Drape
$2,500.00
Includes: Expositor brand sign, table, 2 chairs, trash can and a
110 volt outlet
Note * Booth spaces can be decorated by exhibitor
Booths

20. PROMOTION
TV ads
Radio ads
Billboards
10,000 Brochures
10,000 Posters
20,000 Paper Table cloths
20,000 Flyers
E-Blasts
Personal Printed Invitations
Personal E-mail invitations
Newspaper Inserts
Specialized Magazines Insertions
Specialized Media Mentions
Official “México Food Fair” Website
Social Networks and Online Media

21. *SPACE FOR SPONSORS
MAIN STAGE (Conferences, Speakers, Main Show, Chef Exhibit)
Registration
Lecture Halls (Open Enrollment to Culinary Students)
Inauguration Cocktail
Closing Night Cocktail
Photo Gallery (Photographer Victor Horcasitas)
Official Recipe Book
Special Performances
Awards . “Embajadores de la Comida Mexicana” (Mexican Food
Ambassadors)
*Opportunity to sponsor any of these activities. Sponsor packages from $5,000 to $30,000
Asks us for a customized package to fulfill your brand’s budget and needs.

22. “PRESENTER (YOUR BRAND) STAGE”
“Main Stage” to be branded and customized by YOUR BRAND as Presenting Sponsor
Additional Sponsorship Benefits:
Category Exclusivity
Mentioned in all radio and TV ads *
YOUR BRAND logo (100%) in all printed and online materials as follows:
Press releases
Brochures (10,000)
Posters (10,000)
Flyers (20,000)
Paper table cloths distributed in different restaurants a month prior the event (20,000)
Invitations to government key representatives
E-invitations
Back-drop used during press conferences
Paid print advertising *
Billboards *
Event’s official website with banner/link to YOUR BRAND website
Opportunity to insert promo branded item/s in Goody Bags (10,000)
Right to place hostesses during:
Press conference (4)
3-day Expo (10)
Mention during live events within the expo
1 booth 27ft x 9 ft
* Paid media buy valued in over $150,000.00.
$100,000 USD

23. SPONSORSHIP LEVELS
Right to be Presenting Sponsor:
“Your brand presents MEXICO FOOD FAIR”
Category Exclusivity
Mentioned in all radio and TV ads *
Brand’s logo (100%) in all printed and online materials as follows:
Press release
Brochure (10,000)
Posters (10,000)
Flyers (20,000)
Paper Table cloths distributed in different restaurants a
month prior the event (20,000)
Invitations to government key representatives
E-invitations
Press conference Back-drop
Paid print advertising *
Billboards *
Banner/link at event’s official website
Opportunity to insert promo branded item in Goody Bags
(10,000)
Right to have hostess during:
Press conference (4)
3-day Expo (10)
Mention during live events within the expo
1 booth 9 x 3mts2
$50,000 USD
Right to be mentioned as Official Sponsor of:
“MEXICO FOOD FAIR”
Category Exclusivity
Brand’s logo (50%) in all printed and online materials as follows:
Press release
Brochure (10,000)
Posters (10,000)
Flyers (20,000)
Paper Table cloths distributed in different restaurants a
month prior to the event (20,000)
Invitations to government key representatives
E-invitations
Back-drop used during press conference
Paid print advertising
Billboards
Banner/link at event’s official website
Opportunity to insert promo branded item in Goody Bags
(10,000)
Right to have hostess during:
Press conference (2)
3-day Expo (6)
Mention during live events within the expo
1 booth 6 x 3mts2
$25,000 USD
PLATINUM GOLD
* Paid media buy valued in over $150,000.00.

24. Ovëishon is a registered trademark operated by Oveishon LLC. ALL RIGHTS RESERVED; USA 2013
634 S. Spring St., Suite 902
Los Angeles, CA 90605
(by appointment only)
Sara Z. Mijares
President/Founder
562-505-6023
ccsmijares@aol.com
www.mundomayafoundation.org
Sara Zapata de Mijares
“Mujer Destacada 2013/Woman of Excellence “
by La Opinión, Award presented by
Monica Lozano, CEO, La Opinión
Millennium Biltmore Hotel, April 4, 2013
We invite you to be part of this “tasty” experience.
Mexico’s First “MEXICO FOOD FAIR” in USA
For sponsorships please call: Sara 562-505-6023