The International Beauty Expo 2010 will take place October 23-24, 2011 at the Long Beach Convention Center in Long Beach, California. The expo, organized by the Long Beach International Beauty Expo, is expected to host over 200 exhibitors and attract over 20,000 visitors ages 18-54. The expo will feature educational seminars, a trade gathering for beauty professionals, new product launches, styling shows, and a press conference. The convention center offers 214,000 square feet of exhibition space and is located near the Queen Mary ship, Aquarium of the Pacific, and Shoreline Village shopping mall.

2. At A Glance
Trade Show
The International Beauty Expo 2010
Organizer
The Long Beach Int’l Beauty Expo
Venue
Long Beach
Convention Center
Date & Opening Hours
October 23 & 24, 2011
Sun -9:00-6:00pm
Mon – 10:00-5:00pm
Expected Exhibitors
200+
Expected Visitors
20,000+
Ages 18-54
Find us
Twitter, Facebook, Myspace

3. Expo Overview
The Long Beach Int ’l
Beauty Expo is the
top exhibition in the
beauty and cosmetics
industry in the United
States since 2003.
The Long Beach Int ’l
Beauty Expo has
become the road-map
and indicator of the
industry ’s future,
representing top
trends and hottest
beauty techniques.
The Long Beach Int ’l
Beauty Expo offers
you a unique multi-
facet marketing
platform to reach this
vast market.

4. Opportunity for
Sponsors to reach an
affluent conscious
market:
branding through digital
signage
booth for consumer
interaction and product
display
traditional media, on-
line media, social
network
mass flyers, magazines,
press releases
educational Beauty
seminars presented by
reputable experts in the
industry
VIP lounges through out
event
promotional models,
male/female available
for product
endorsement
product integration
through reality show*
*An extension to the event sold
separately (ROAD TO BEAUTY MTV3)

5. Two Day Event
Educational Seminars
passing on industry’s
hot trends and
techniques
Trade Get-Together
Bringing together
professional beauty
salons, top beauty
schools and top beauty
suppliers
Product Launches
Presenting new
products for the first
time
Styling Shows
Representing the latest
hair and nail novelties
by industry’s leaders
Press Conference
Interviews with VIP
guest, industry’s
highlights and insights

6. Marketing
Opportunities
Approx. 30k invested in traditional
media such as:
Latino 93.6 Radio Station
La Raza Radio Station
sponsor will be tagged in all :60
promos
MTV3 TV Station
sponsor will be tagged in all :30
promos
Approx. 5k On-line Media:
PPC Campaigns on major online
outlets
Top Social Networks
Banners ads
Database marketing management
Email/text/direct mail channels
Sponsor ’s logo/link will be placed
in all internet media outlets

7. Marketing
Opportunities cont’
Intensify your presence amongst :
Sponsor ’s name and logo on all
collateral pieces to be distribute at
•350 Top Beauty Schools
•100 Professional Beauty Salons
•300 Sally Beauty Supply Stores
•700 Cosmoprof Stores
Sponsor ’s name and logo placed on
all memorabilia to be distribute at
event
Inserts in gifts bags given to celebrity
attendees
Expose yourself to beauty
professionals through:
Sally Beauty Supply Stores Flyers
Circulation:75,000 subscribers
Frequency: monthly
Salon Plus Magazine
Circulation: 100,000
Frequency: monthly
Modern Salon Magazine
Circulation: 25,000
Frequency: monthly

8. The Venue
The Long Beach Convention Center was built in 1962, on the location of the
Long Beach Municipal Auditorium situated on Queensway Bay the building
adjoins the Shoreline Village shopping mall, the Aquarium of the Pacific and
the historic Queen Mary ship. The center features 3 exhibition halls with
close to 214,000 square feet of space for all type of conventions, trade
shows, consumer shows and special events. It has an extraordinary glass
track and lobby overlooks the incredible beachfront, and their costly
windows produce splendid views of The Queen Mary, Aquarium of the
Pacific and the Downtown skyline.