Some experts estimate that 85% of your financial success comes not from your skills or knowledge, but from your ability to connect with other people and engender their trust and respect. Within seconds, everyone you meet forms an impression that largely determines whether they’ll like, trust, and respect you. Whether you’re job-hunting or fundraising or leading an organization, making a good impression is absolutely critical. (No pressure, right?) So, whether you are looking to raise money for your company, or you are managing your team or leading your business, connecting to people and making a great impression is very important. Here are some tips to help you win hearts and minds in 30 seconds: