With the coronavirus (COVID-19) crisis rapidly evolving, brands worldwide are facing a new and challenging reality.
In these uncertain times, our goal is to bring you helpful information and strategies you can use to maintain business growth. Ever since the third week of March, we've been leveraging our network of 30,000 businesses and millions of consumers to better understand COVID-19's impact on the ecommerce landscape. Through a combination of daily polls and in-depth conversations with our customers and partners, we've identified new trends and best practices. Now, we're sharing it all with you.
Dig into a month's worth of data behind consumer buying behavior, supply chain impact, sales patterns, ad spend changes, and more. Plus learn how brands are shifting their marketing strategy to address the current conditions.
We're all in this together—we want you to make the best decision possible for your business. Join us as we share learnings from the larger ecommerce community.
6 Sophisticated Marketing Experiences Top Brands Swear ByKlaviyo
Feeling the Q4 Holiday pressure? Looking for painless ways to accelerate growth and close out the year strong?
Create experiences worthy of your customers’ dollars. With more than 20,000 customers, we’ve observed key marketing strategies practiced by top brands today. Here are six specific automations you can use to personalize your marketing communications during the holiday season and all-year-long.
Explore how to:
-Enrich your customer profiles with customer preference data
-Use that data to create limitless segmented experiences over email, mobile, and web
-Deliver the personalization your customers are demanding
Igniting Summer Sales: Marketing Strategies for a Successful SeasonKlaviyo
Summer’s right around the corner, and the competition for your customers’ attention is hotter than ever as brands increasingly shift their focus to ecommerce. Are you equipped to see record-high sales?
Join BigCommerce and Klaviyo as we unpack the latest trends in consumer behavior and what they mean for your brand’s summer sales strategy. You’ll explore ecommerce growth trends by vertical, email marketing engagement tactics practiced by top DTC brands, and the new state of relationship-building that consumers expect from ecommerce brands.
Plus you'll hear from Solo Stove, a global leader of portable stainless steel wood-burning stoves and fire pits. Tune in to discover the brand’s marketing game plan, and hear how they plan to drive sales all summer long.
Whether it's your main season or your makeup season, summer's the time to deliver unforgettable customer experiences.
Cyber Weekend 2020: What to Expect & How to PrepareKlaviyo
The summer may seem like a weird time to think about the holiday season, but it’s never too early to plan for a successful Cyber Weekend. And with everything looking and feeling a little different this year—the earlier, the better.
What can DTC brands expect, and what should they do now to prepare for Cyber Weekend 2020? Klaviyo’s telling all. In addition to analyzing the billions of ecommerce transactions captured by our platform, the team’s been conducting consumer research and studying market trends. Now, we’re sharing these eye-opening insights with you.
Join us as we reveal our Black Friday and Cyber Monday predictions. Then, learn how to capitalize on the holiday weekend with expert insights from Eric Miller, director of CRM & Email for Tinuiti, the largest performance marketing agency in North America. Watch the webinar now.
From Acquisition to Retention: Optimizing Your DTC Customer JourneyKlaviyo
Changes in consumer behavior inspired the direct-to-consumer (DTC) movement and as a result, brands are finding new ways to engage their customers and build brand recognition. Between order transactions, promo emails, SMS offers, and more, the list of customer-facing communications is never ending. And reaching your audience across these various digital touchpoint has never been more important.
But are you fully leveraging your marketing resources and all the data you’re collecting to create a cohesive customer journey? Discover innovative omnichannel strategies proven to help DTC marketers drive top-line revenue growth profitably. Say goodbye to data silos. From acquisition to retention, you’ll learn how to optimize your marketing with a deeper understanding of your customers at all stages of their lifecycle.
This webinar covers:
– Top traits of successful DTC brands
– What an optimized end-to-end customer experience looks like
– Marketing strategies to help you drive profit and improve retention
We reviewed the email strategy of a mega-brand to understand their email flows and see if they've built an email marketing strategy as big and successful as their name.
13 Last-Minute Tips to Improve Your Holiday Ecommerce EffortsLarry Wasserman
Discover some actionable measures you can apply to your digital marketing, Amazon marketplace, and ecommerce website efforts for this coming holiday season. Courtesy of Kalio Commerce and eAccountable.
With the sharp rise in people shopping online fuelled by lockdowns, 1000heads Strategy Director Cath Jeffries has been working with our clients to help them seize the opportunity presented by shoppable social.
6 Sophisticated Marketing Experiences Top Brands Swear ByKlaviyo
Feeling the Q4 Holiday pressure? Looking for painless ways to accelerate growth and close out the year strong?
Create experiences worthy of your customers’ dollars. With more than 20,000 customers, we’ve observed key marketing strategies practiced by top brands today. Here are six specific automations you can use to personalize your marketing communications during the holiday season and all-year-long.
Explore how to:
-Enrich your customer profiles with customer preference data
-Use that data to create limitless segmented experiences over email, mobile, and web
-Deliver the personalization your customers are demanding
Igniting Summer Sales: Marketing Strategies for a Successful SeasonKlaviyo
Summer’s right around the corner, and the competition for your customers’ attention is hotter than ever as brands increasingly shift their focus to ecommerce. Are you equipped to see record-high sales?
Join BigCommerce and Klaviyo as we unpack the latest trends in consumer behavior and what they mean for your brand’s summer sales strategy. You’ll explore ecommerce growth trends by vertical, email marketing engagement tactics practiced by top DTC brands, and the new state of relationship-building that consumers expect from ecommerce brands.
Plus you'll hear from Solo Stove, a global leader of portable stainless steel wood-burning stoves and fire pits. Tune in to discover the brand’s marketing game plan, and hear how they plan to drive sales all summer long.
Whether it's your main season or your makeup season, summer's the time to deliver unforgettable customer experiences.
Cyber Weekend 2020: What to Expect & How to PrepareKlaviyo
The summer may seem like a weird time to think about the holiday season, but it’s never too early to plan for a successful Cyber Weekend. And with everything looking and feeling a little different this year—the earlier, the better.
What can DTC brands expect, and what should they do now to prepare for Cyber Weekend 2020? Klaviyo’s telling all. In addition to analyzing the billions of ecommerce transactions captured by our platform, the team’s been conducting consumer research and studying market trends. Now, we’re sharing these eye-opening insights with you.
Join us as we reveal our Black Friday and Cyber Monday predictions. Then, learn how to capitalize on the holiday weekend with expert insights from Eric Miller, director of CRM & Email for Tinuiti, the largest performance marketing agency in North America. Watch the webinar now.
From Acquisition to Retention: Optimizing Your DTC Customer JourneyKlaviyo
Changes in consumer behavior inspired the direct-to-consumer (DTC) movement and as a result, brands are finding new ways to engage their customers and build brand recognition. Between order transactions, promo emails, SMS offers, and more, the list of customer-facing communications is never ending. And reaching your audience across these various digital touchpoint has never been more important.
But are you fully leveraging your marketing resources and all the data you’re collecting to create a cohesive customer journey? Discover innovative omnichannel strategies proven to help DTC marketers drive top-line revenue growth profitably. Say goodbye to data silos. From acquisition to retention, you’ll learn how to optimize your marketing with a deeper understanding of your customers at all stages of their lifecycle.
This webinar covers:
– Top traits of successful DTC brands
– What an optimized end-to-end customer experience looks like
– Marketing strategies to help you drive profit and improve retention
We reviewed the email strategy of a mega-brand to understand their email flows and see if they've built an email marketing strategy as big and successful as their name.
13 Last-Minute Tips to Improve Your Holiday Ecommerce EffortsLarry Wasserman
Discover some actionable measures you can apply to your digital marketing, Amazon marketplace, and ecommerce website efforts for this coming holiday season. Courtesy of Kalio Commerce and eAccountable.
With the sharp rise in people shopping online fuelled by lockdowns, 1000heads Strategy Director Cath Jeffries has been working with our clients to help them seize the opportunity presented by shoppable social.
A merchant's guide to capturing competitive landscape of Cyber Monday. This is a short summary of decoding retail data for your category performance, decoding consumer behavior and creating a foundation for future planning.
Mech/ Merchandise /Revenue/Gross Profit/Margin/Dollars/Data/Ecommerce/Omnichannel/Retail
2015 Consumer Views of Email Marketing, Part 1: Email Usage Patterns & Mobile...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
2015 Consumer Views of Email Marketing, Part 2: How Email Influences Purchasi...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
Lifecycle Marketing Series: Post Purchase Personas and CampaignsWhatConts
Learn more about key personas that retailers tend to run into and key campaigns to turn your one time purchasers into 2x, 3x, and loyal customers. Learn how to engage your customers after the first purchase and beyond to grow customer value.
Join Phil Masiello, Co-Founder and CEO of 800Razors.com, Caroline Riddle, Partner Marketing Manager of Windsor Circle, and Matthew Ramos, Director of Customer Success at WhatCounts as they dive into the strategy 800Razors.com has employed to increase repeat buyers by 81%.
Growing CLV, Automating Replenishment and Predictive Marketing with Magento +...WhatConts
Learn from retail executives from MyBinding.com and POS Supply as they present best practices for customer retention and lifecycle marketing. In this slideshare you’ll see how both brands combine Magento and MailChimp, and Windsor Circle to develop highly-targeted campaigns that drive revenue and engagement. View this quick-hitting strategy slide deck filled with actionable tips that can be implemented immediately.
This slide deck was used during a breakout session during Magento Imagine 2016 and was sponsored by Windsor Circle.
Learn how to move your customers from subscriber to first purchasers in this quick webinar. We'll walk through key personas and campaigns you can run to move the needle.
Windsor Circle Breakout Session Magento Imagine 2014WhatConts
Check out the slideshare, with added notes, from Windsor Circle's standing room only Breakout Session at Magento Imagine 2014, a premier eCommerce conference in the US:
$1MM a Year from Retention Automation: Hear from 2 Magento Merchants who use Purchase Data to Retain Customers & Power Lifecycle Marketing
In the last 6 months, IR500 CoffeeForLess.com and WorkingPerson.com each made over $500K with retention automation powered by Windsor Circle. By integrating their Magento and email platforms and conducting ongoing, automated analysis of repeat buying metrics, these retailers were able to identify big opportunities to get more value from existing customers. Ziv and Josh will share insights from their successful Magento migrations, data integrations, and use of lifecycle marketing emails to welcome, thank, reward, recommend, replenish, and win back customers… automatically!
Speakers & Content From:
Ziv Karmi
eCommerce Manager
CoffeeForLess.com
Andrew Pearson
Vice President of Marketing
Windsor Circle
Josh Pennington
Online Operations Manager
The Working Person’s Store
Plugging In: Utilizing Predictive Analytics to Increase AOV & CLVWhatConts
Learn how CablesAndKits, one of the fastest growing Cisco network equipment providers, leverages predictive analytics to increase AOV 27%, CLV 27%, and sees a 14x ROI.
The Fast and Furious World of Predictive MarketingWhatConts
Loren McDonald, Marketing Evangelist/Client Success at IBM Marketing Cloud, Matt Williamson, CEO, Windsor Circle and Nathan Decker, Director of Ecommerce, at evo, presented on how predictive marketing has evolved and is still ever changing.
How to Leverage the Latest Data Trends in Amazon AdvertisingTinuiti
In this session, our research and advertising experts to learn what’s new on Amazon, what we’re predicting for this year, and how you can succeed on the marketplace.
Optimizing your marketing automation program for successGetResponse
How to optimize your marketing automation program for success – Kath Pay takes you through this entire process in this actionable webinar organized in partnership with GetResponse. Watch the webinar here – https://getresponse.tv/video/UlCaQ4LLCzM/optimizing-your-marketing-automation-program-for-success-kath-pay-webinar/
How to Successfully Forecast on Amazon — Even During Year Three of Ecommerce ...Tinuiti
In this session, we partner with ecommerce operations platform, Skubana, to help you navigate forecasting + fulfillment challenges, both on and off Amazon.
Lifecycle Loop - The New Ecommerce Sales FunnelHubSpot
Radio and television are great mediums for storytelling and essential parts of selling. But how do you utilize this medium to generate leads? And what is the best way to nurture those leads through the buying process so that they become your customers and eventually your promoters?
Enter, Lifecycle Loop - The New Ecommerce Sales Funnel.
Learn:
- How leads from Direct Response TV, Direct Response Radio, SEM, and Digital are acquired
- The stages of the Lifecycle Loop
- How to understand your customers based on where they are in your purchasing cycle
The Ultimate Ecommerce Q1 Survival Webinar - USNosto
Explore the season’s 10 most common revenue damaging issues and learn about tried and tested recommendations to deal with them through real-life examples.
The Ultimate Ecommerce Q1 Survival Webinar - NordicsNosto
Explore the season’s 10 most common revenue damaging issues and learn about tried and tested recommendations to deal with them through real-life examples.
A merchant's guide to capturing competitive landscape of Cyber Monday. This is a short summary of decoding retail data for your category performance, decoding consumer behavior and creating a foundation for future planning.
Mech/ Merchandise /Revenue/Gross Profit/Margin/Dollars/Data/Ecommerce/Omnichannel/Retail
2015 Consumer Views of Email Marketing, Part 1: Email Usage Patterns & Mobile...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
2015 Consumer Views of Email Marketing, Part 2: How Email Influences Purchasi...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
Lifecycle Marketing Series: Post Purchase Personas and CampaignsWhatConts
Learn more about key personas that retailers tend to run into and key campaigns to turn your one time purchasers into 2x, 3x, and loyal customers. Learn how to engage your customers after the first purchase and beyond to grow customer value.
Join Phil Masiello, Co-Founder and CEO of 800Razors.com, Caroline Riddle, Partner Marketing Manager of Windsor Circle, and Matthew Ramos, Director of Customer Success at WhatCounts as they dive into the strategy 800Razors.com has employed to increase repeat buyers by 81%.
Growing CLV, Automating Replenishment and Predictive Marketing with Magento +...WhatConts
Learn from retail executives from MyBinding.com and POS Supply as they present best practices for customer retention and lifecycle marketing. In this slideshare you’ll see how both brands combine Magento and MailChimp, and Windsor Circle to develop highly-targeted campaigns that drive revenue and engagement. View this quick-hitting strategy slide deck filled with actionable tips that can be implemented immediately.
This slide deck was used during a breakout session during Magento Imagine 2016 and was sponsored by Windsor Circle.
Learn how to move your customers from subscriber to first purchasers in this quick webinar. We'll walk through key personas and campaigns you can run to move the needle.
Windsor Circle Breakout Session Magento Imagine 2014WhatConts
Check out the slideshare, with added notes, from Windsor Circle's standing room only Breakout Session at Magento Imagine 2014, a premier eCommerce conference in the US:
$1MM a Year from Retention Automation: Hear from 2 Magento Merchants who use Purchase Data to Retain Customers & Power Lifecycle Marketing
In the last 6 months, IR500 CoffeeForLess.com and WorkingPerson.com each made over $500K with retention automation powered by Windsor Circle. By integrating their Magento and email platforms and conducting ongoing, automated analysis of repeat buying metrics, these retailers were able to identify big opportunities to get more value from existing customers. Ziv and Josh will share insights from their successful Magento migrations, data integrations, and use of lifecycle marketing emails to welcome, thank, reward, recommend, replenish, and win back customers… automatically!
Speakers & Content From:
Ziv Karmi
eCommerce Manager
CoffeeForLess.com
Andrew Pearson
Vice President of Marketing
Windsor Circle
Josh Pennington
Online Operations Manager
The Working Person’s Store
Plugging In: Utilizing Predictive Analytics to Increase AOV & CLVWhatConts
Learn how CablesAndKits, one of the fastest growing Cisco network equipment providers, leverages predictive analytics to increase AOV 27%, CLV 27%, and sees a 14x ROI.
The Fast and Furious World of Predictive MarketingWhatConts
Loren McDonald, Marketing Evangelist/Client Success at IBM Marketing Cloud, Matt Williamson, CEO, Windsor Circle and Nathan Decker, Director of Ecommerce, at evo, presented on how predictive marketing has evolved and is still ever changing.
How to Leverage the Latest Data Trends in Amazon AdvertisingTinuiti
In this session, our research and advertising experts to learn what’s new on Amazon, what we’re predicting for this year, and how you can succeed on the marketplace.
Optimizing your marketing automation program for successGetResponse
How to optimize your marketing automation program for success – Kath Pay takes you through this entire process in this actionable webinar organized in partnership with GetResponse. Watch the webinar here – https://getresponse.tv/video/UlCaQ4LLCzM/optimizing-your-marketing-automation-program-for-success-kath-pay-webinar/
How to Successfully Forecast on Amazon — Even During Year Three of Ecommerce ...Tinuiti
In this session, we partner with ecommerce operations platform, Skubana, to help you navigate forecasting + fulfillment challenges, both on and off Amazon.
Lifecycle Loop - The New Ecommerce Sales FunnelHubSpot
Radio and television are great mediums for storytelling and essential parts of selling. But how do you utilize this medium to generate leads? And what is the best way to nurture those leads through the buying process so that they become your customers and eventually your promoters?
Enter, Lifecycle Loop - The New Ecommerce Sales Funnel.
Learn:
- How leads from Direct Response TV, Direct Response Radio, SEM, and Digital are acquired
- The stages of the Lifecycle Loop
- How to understand your customers based on where they are in your purchasing cycle
The Ultimate Ecommerce Q1 Survival Webinar - USNosto
Explore the season’s 10 most common revenue damaging issues and learn about tried and tested recommendations to deal with them through real-life examples.
The Ultimate Ecommerce Q1 Survival Webinar - NordicsNosto
Explore the season’s 10 most common revenue damaging issues and learn about tried and tested recommendations to deal with them through real-life examples.
There’s one question on every marketer’s mind: “How do I connect?”
We’ve all been seeking connection since the pandemic struck. Stuck at home, working from kitchen tables and converted closets, marketers have been fighting to create and maintain connections with their audiences.
Despite all the upheaval, content remains a tried-and-true way to generate demand. After all, it’s content-driven experiences that build those precious connections, no matter what’s going on in the world outside.
Connection is more important than ever. And as you’ll find out in this report, successful marketers are beginning to make it easier for prospects to purchase at any stage of the buyer’s journey — messages are shifting from why to buy to how to buy.
This has been another tough year. One negative headline after another has drained audiences’ emotional reserves. They need an escape. Marketing content can offer that empathetic, emotionally stirring olive branch they’re searching for.
As you read on, you’ll discover that blogs, podcasts, and videos are the content types that are most effective at the early stages of the buyer’s journey, where brands are fighting to establish customer awareness and audience interest.
The reason is simple: These content types foster connection. They tell a story, they evoke emotion, and they present a face that the audience can relate to. And the strength of the connections that these content types create helps carry buyers through the rest of their journey on a wave of engagement and investment.
In conclusion: Connection lies in content. The last Content Marketing for Demand Generation survey report (2020) talked about creating desire and holding attention. This year, we talk about making it easier for customers to purchase across all stages of the buyer’s journey.
By providing audiences with earnest and engaging content, you can build lasting connections in 2022 and beyond that drive demand to new heights.
Let’s start with strategy number one - get more customers.
Drive more inbound traffic to your website.
By “inbound traffic” I mean qualified prospects who either need or want what you have to sell and are in ACTIVE pursuit of it.
I specifically say to your website - versus your store or having them call you - because I believe that in today’s day and age, most consumers start the buying process by visiting a business’s website to get more information.
So how do you drive more traffic to your website?
You leverage proven, trackable forms of Internet marketing, like SEO, email campaigns, social media and mobile marketing.
Evolution Digital discuss how content plays a huge role in generating website traffic and increasing your sales at eCommerce Expo Ireland 2016 on April 19th in Dublin, Ireland.
The Ultimate Ecommerce Q1 Survival Webinar - UKNosto
Explore the season’s 10 most common revenue damaging issues and learn about tried and tested recommendations to deal with them through real-life examples.
Q4 Product Advertising Strategy for Retail Brand Manufacturers & SuppliersTinuiti
How retail brands and suppliers should approach the holiday shopping season on Amazon and with other big box retailers like Costco, Best Buy, and Walmart.
Pinterest Vs. Facebook? Are You Ready To Sell On Social? Jirafe
Jirafe conducted a study with more than 80,000 brands over a five-month period to determine which channel drove the most revenue across our merchant base. In this presentation, we will present the results, and share best practices learned across our merchant base on how you can optimize your social media strategy!
A Few Things We Cover:
- How social advertising and buy buttons will replace traditional ad strategies.
- Which social channel led traffic and revenue for 80,000 merchants during the first five-months of 2015.
- 5 tips on how your brand can turn followers into buyers.
- 4 data-driven insights to help you determine which merchandise to sell on social.
SpotOn is like a Swiss Army Knife for small businesses. It's a full-featured loyalty and marketing platform that makes it fast and easy to increase customer loyalty and grow your business. SpotOn does all the work of collecting customers data so you can get back in touch anytime. In just a few clicks, you can craft and send beautifully-designed marketing campaigns to your customers via email, mobile, and social media.
The power of ugc turning your happiest customers into brand advocates (4)Katherine Chalhoub
While overly branded content is wearing thin with savvy consumers, it's hard to tune out authentic content generated by raving fans. User Generated Content (UGC) provides authentic information about the brand’s products and services from previous customers. Consider it a modern-day referral – and a way of saving resources, boosting brand credibility and cost-effectively expanding your customer base. With more than 95 million photos and videos shared on Instagram daily (garnering more than 4.2 billion "likes”), it's among the hottest — not to mention most scalable — ways to showcase products, celebrate fans and drive revenue on the web today.
Holiday Bundle: How to Grow Faster with Klaviyo and ShopifyKlaviyo
As a Shopify or Shopify Plus brand, you know all too well that the Cyber Weekend countdown is on. Now is the time to equip yourself with a sophisticated marketing platform to help you succeed this holiday season and beyond.
You can’t afford to provide less than exceptional marketing experiences this year and higher-value customer relationships should be on your holiday wish list.
Find out what you’ve been missing all this time. Enter: Klaviyo—the marketing platform built for ecommerce. Klaviyo helps you better segment and engage your audience through highly-targeted, behavior-based email, SMS, and web marketing.
And with fast, one-click integrations, Klaviyo was designed for Shopify businesses. Fifty-one percent of all Shopify Plus brands, in particular, trust Klaviyo to increase their average order value, volume, and repeat purchase rate.
Interested in discovering the secret to growth for brands like Chubbies, ColourPop, and Steve Madden?
Join us as we explore the advantages Shopify and Klaviyo customers experience throughout the holiday season and long after.
How to Market to Different Generations of Holiday ShoppersKlaviyo
This holiday shopping season is primed to be unlike any other before. With in-store restrictions and brick and mortar stores increasingly shifting online, ecommerce will have a record-breaking year. Already, big-box stores like Walmart and Target have announced that their physical stores will be closed on Thanksgiving Day.
But what does that mean for your brand? For one, new generations of shoppers will be looking online for their holiday gifting and deals—and your marketing strategy needs to reflect that. Baby boomers, Gen X, Millennials, Gen Z—do you know what they want?
Join us for a webinar examining each generation of shoppers, what their recent consumer behavior suggests, and how to gain their trust. You’ll learn marketing strategies you can use to successfully engage each age group during the holiday season and long after.
Enough With The Anxiety: How to Survive Cyber Weekend 2020Klaviyo
Is 2020 over yet? Not exactly. And for those in ecommerce (AKA you), we still have Q4 and Cyber Weekend to go. It seems like our marketing plans are being revised and refreshed on a weekly—if not daily—basis with all that has been happening in the world. For some, this is causing a lot of anxiety around Cyber Weekend. Fear not, the folks from Klaviyo, MailCharts, and Common Thread Co. are here to help. During this webinar we’ll share survey results that highlight what's keeping your ecommerce peers up at night. And, of course, the strategies to overcome those fears.
Nine by Nine: 81 Brands Changing Modern EcommerceKlaviyo
What makes a brand meaningful? Which brands are leading the pack during this pivotal moment for ecommerce?
Klaviyo recently teamed up with our partners at Future Commerce to better understand which brands have staying power and why they're so beloved. The results of that research are summarized and dissected in a new report, Nine by Nine: 81 Brands Changing Our World.
This is not a list. This inaugural report spotlights brands that are distinguishing themselves by making a difference across nine categories that will define the future of ecommerce.
Explore the research, discover key report findings, and have your questions answered in our upcoming webinar featuring expert insights by Phillip Jackson and Brian Lange, co-founders of Future Commerce.
Email Strategy Teardown: Munchpak vs. graze Klaviyo
We reviewed two similar subscription snack box companies in order to understand their email flows and determine which email marketing strategy is the most effective.
A 21-day look at emails received from Society6, home to hundreds of thousands of artists from around the globe, uploading and selling their original works as 30+ premium consumer goods. What's great about their email strategy? What could they tweak a bit?
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
11. Each day, we wanted to share:
What brands should do about it
We started a survey to help you keep a pulse on
the COVID19 ecommerce impact.
Read insights at
klaviyo.com/covid-19-daily-ecommerce-insights
What’s going on
We wanted to
provide value
17. In the last two
weeks of March,
62% of
consumers
reported
spending the
same amount,
or more than
usual.
18. While we
initially saw a
spending boon
as the impact of
COVID19 hit
home, recent
poll results
suggest that
spending may
normalize.
19. More than 40%
of brand survey
respondents
continue to say
sales are
going up.
20. Consumers are reporting that they’re shopping more online,
or significantly more online, than in store.
Change in spend
online vs. in store
Consumers
say they are
switching to
online
shopping.
Significantly more in store
More in store
No change
Significantly more online
More online
21. There is a 40% lift in the volume of online buyers across the US, shopping from
Klaviyo supported brands. Pre-outbreak there was an average of 903K
individuals shopping online in week 2 of stay at home, this rose to over 1.25M.
Growth in number
of buyers in the US
40% more
online buyers
in the US
across Klaviyo
brands
50 States
44 States
48 States
26 States
48 States
22. Some brands are reporting record-breaking sales that rival their results on
key holidays like Black Friday and Cyber Monday.
In some cases these brands are seeing increases of 2001,000%
A children’s book brand reported sales going up 300%
in a week since people were working from home and
needed to entertain their kids.
Another brand reported, “Sales are up 450%. Some
days it spikes to 900% and other days the lift has
been around 275%.”
Boom brands
24. Across our more
than 32,500
customers,
sales continue
to increase.
Since the last
week of
February, sales
are up 39%.
Overall sales
across all Klaviyo
customers
Overall revenue ($ Week over week change
29. Essentials New Essentials
CPG and food products were essential to have
when stay-at-home precautions started.
New categories emerged as consumers needed
help adjusting to stay-at-home life.
32. Essentials:
● CPG products
● Food and beverage
Non-essentials:
● Fashion and apparel
● Jewelry and accessories
● Electronics
New essentials:
● Toys and hobbies
● Health and fitness
● Beauty and cosmetics
● Housewares
● Sporting goods
Breakdown of
new essential
categories
34. The number of
consumers
buying across
verticals
continue to
increase.
In general, most verticals have not only stabilized, they’re also
doing better than they were pre-outbreak (2/223/7.
Buyer Trends
by Vertical
+40% +31% +20% +59% +27% +39% +74% +19% +39%
61. Personalization Pro Tip: Segment your emails by in-store subscriber
lists to share relevant information about specific store reopenings
or protective measures.
Segment criteria:
● Specific store list
● Recent email
engagement
● Geographical
proximity to that
store location
● Suppress appropriate
contacts
62. Personalization Pro Tip: Use website pop-ups to communicate if you’re
running low on inventory and if you offer free shipping.
With Klaviyo, you can create:
● Dynamic onsite content for
notifications (like this example)
● Dynamic onsite content to
direct users to different website
pages
● Dynamic forms to capture
additional information about
segments of visitors
All at no additional cost.
63. 3. What’s working and what to do next
C. Build community across social channels and livestream events.
64.
65.
66. Personalization Pro Tip: Request feedback and use these insights
to develop the content or focus of your livestream. Be transparent
about why you’re creating that content to reinforce how much
you care about your community.
Feedback example: Livestream example:
Prepare a series of recipes that
pair well with your ingredients
and host live cooking classes.
67. 3. What’s working and what to do next
D. Update your editorial calendar to embrace the new normal.
68.
69. DO NOT make your discount code “COVID19” or “coronavirus.”
This is not how you want to represent your brand when it
comes to conveying sensitive subject matter.
70. Personalization Pro Tip: Send BOGO-type offers to your recent
purchasers, encouraging them to share the love with a friend.
Pick your best-seller and build your content and segment around it.
Messaging example:
Love your new yoga pants?
Send a pair to a friend!
Segment criteria:
● Purchased that item from you recently
● Recent email engagement
● Suppress appropriate contacts
71. 3. What’s working and what to do next
E. Use onsite forms to grow your email list.
72.
73. Personalization Pro Tip: Use onsite forms to progressively profile your
customers. Capture additional preferences from customers who are
already opted into your marketing to provide more relevant content.
Form data to capture:
● Special dates:
birthday, anniversary,
etc.
● Interests/activities
● Style preferences
Quizzes work too!
74. 3. What’s working and what to do next
F. Update subscribers on inventory status through
a back-in-stock automation.
77. Personalization Pro Tip: Configure your back-in-stock automation to
alert your best customers first when items become available again.
Automation
split criteria:
● Purchase frequently
● Purchased recently
● Purchased at a high
average order value
AOV
78. 3. What’s working and what to do next
G. Start with empathy and go from there.
79. Think critically about how much is necessary to
share, and how often.
Show your brand’s dedication to social
responsibility.
Treat the matter with sensitivity—ensure your tone
and content are appropriate with the current
climate.
Ask your community to share what resonates with
them.
Empathy
83. ● Pre-built integrations
● CRM
● Activity history
● Segmentation
● Content designer
● Workflows and automations
● Deliverability
● Revenue attribution
● Predictive analytics
We built the first
marketing
platform with
customer data
baked in.
84. Use API endpoints from all
customer touchpoints to
request data.
Use Klaviyo’s Event,
Custom Property, and
Javascript API
to pass this information
to Klaviyo.
With Klaviyo, you
can leverage data
from all of your
channels to build
relationships.
85. Customers have made more than $3.7 billion in
revenue in the last year alone.
Join the movement at klaviyo.com