1. The document discusses important trends in technology and business, including disruption in all areas, the rise of cloud computing, the role of APIs, the growth of mobile, social media becoming mainstream, the video revolution, quantified self, crowdsourcing for testing and promotion, participatory commerce, growth hacking, cyberwarfare, the need to reorganize structures, and coding literacy. 2. It highlights quotes from Jeff Bezos on the importance of having a remarkable product or service and provides photos and brief explanations on each trend. 3. At the end, it recaps the main trends and introduces the speaker, Annika Lidne, and her company Disruptive Media which helps businesses adapt to a fast changing

1. Photo: srqpix / Flickr
Annika Lidne
Webbdagarna Luleå
2013-05-30
VIKTIGA TRENDER
13

2. Hej, jag heter Annika
annika@lidne.com
+46 (0)70 435 05 45
annikalidne
annika

3. "Advertising is the
price you pay for
having an
unremarkable
product or service."
Jeff Bezos, founder & CEO, Amazon

4. DISRUPTION. i alla led.
Photo: Guy Fawkes / Flickr
1

5. CLOUD. nödvändighet.
Photo: Karindahlziel/Flickr
2

6. API. lim. brygga.
Etzy listing tree by Jared/Flickr
3

7. MOBILT. överallt.
Photo: iStockphoto
4

8. SOCIAL MEDIA. mainstream.
Photo: Jason A. Howie/Flickr.
5

9. VIDEO. revolution.
Photo: Annika Lidne
6

10. QUANTIFIED. self.
Photo: Tomas Hawk / Flickr
7

11. CROWDSOURCING. testning. promotion.
8

12. P-COMMERCE. deltagande handel.
9

13. GROWTH. HACKING.
Photo: Annika Lidne
10datadriven marknadsföring

14. CYBERWAR. i en server nära dig.
Photo: Annika Lidne
11Stuxnex
Flame
Gauss
Android

15. OM:ORGANISERA.
VD
R & D
Tillverkning
Info
Marknad Försäljning Ekonomi
Kund
tjänst
HRLogistik
IT
12

16. KOD. litterat.
Photo: Marjan Krebelj / Flickr
13

17. CHANGE. drivers.
Photo: Annika Lidne
social media,
collaboration
& sharing
innovation
open source
Cloud &
SaaS
globalisering
digital
ekonomi
design
≈

18. RECAP. sammanfattning.
Photo: Annika Lidne
!1. DISRUPTION i alla led
2. CLOUD överallt
3. API. lim. brygga.
4. MOBILT. överallt.
5. SOCIALA MEDIER. mainstream.
6. VIDEO. revolution.
7. QUANTIFIED. self.
8. CROWDSOURCING. testning. promotion.
9. P-COMMERCE. deltagande handel.
10. GROWTH. hacking.
11. CYBER WAR. i en server nära dig.
12. OM:ORGANISERA
13. KOD.litterat

19. Tack för att du lyssnade!
annika@disruptivemedia.se
+46 (0)70 435 05 45
Annika Lidne
Disruptive Media helps business leaders and
marketers to succeed in a fast changing
world.
annika