Eric Engleman is the general manager of Bloglines at Ask.com. He has over 20 years of experience in digital media and product management roles. Under his leadership, Bloglines has grown from a tool launched in 2003 to a free online service that helps users search, subscribe to, and share content from blogs and RSS feeds without advanced technical skills. Bloglines generates revenue by including relevant search advertising from its parent company Ask.com within the application.

1. A PRESENTATION ON ERIC ENGLEMAN By: Shanay Stover Dr. Taylor COM 512

2. QUICK PROFILE

3. GETTING TO KNOW ERIC ENGLEMAN….. General Manager for Bloglines at Ask.com Serves on Advisor Boards for iQ212. Experience prior to Ask.com: Vice President at Hands-On Mobile Director-Product Manager at Yahoo! and EarthLink Director and other titles at Excite At Home Producer at iGuide- Newscorp Online Assistant Producer at CNN Interactive **Major Accomplishment** Launched Excite Live, which became myExcite, and won the Best Start Page Award in 1998. -- Find Eric Engleman on: Facebook & LinkedIn, or follow him on Twitter @ericengleman

4. BLOGLINES

5. HOW IS BLOGLINES USED?

6. My Bloglines Page……

7. FAST FACTS Started as a tool in 2003 by Founder, Mark Fletcher Today bills itself as a free online service for newsfeeds, blogs, and rich content. Brand of Ask.com Helps you to search, subscribe, and share services without requiring technological understanding. Primary function is to grab content via RSS and display in one application.

8. MONEY, MONEY, MONEY….. In order to make money, Bloglines offers relevant monetizable products within the application– that would be search– therefore offering up Ask search which is monetized.

9. “ Web 2.0 brought the learning curve down to a really low level so you didn’t need to be a computer engineer to be able to run your own blog site.” -- Eric Engleman, general manager, Bloglines

10. REFERENCES Eric Engleman Profile. (2008, October 29). Retrieved January 16, 2010, from CrunchBase: http://www.crunchbase.com/person/eric-engleman Jones, B. L. (2008). Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers. Indianapolis : Wiley Publishing, Inc. Ohohdon. (2008). Bloglines Feature [video]. Retrieved January 16, 2010 from http://www.youtube.com/watch?v=7rmPpWbo6I8&feature=related