This document discusses measurement and return on investment (ROI) from social media marketing. It provides examples of metrics that can measure increased reputation, customer retention, and new leads from engagement on platforms like social media, customer service, and community involvement. This leads to direct sales through improved user experience. The document also discusses analyzing types of social media posts, length, language used, and timing to optimize engagement and shares. It emphasizes measuring all marketing channels and iterating social media strategies.
My talk of the rise of the micronationals, a new customer group for most companies, but also a view on European unemployment and the importance of entrepreneurship and innovation for future jobs.
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
My talk of the rise of the micronationals, a new customer group for most companies, but also a view on European unemployment and the importance of entrepreneurship and innovation for future jobs.
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
14. How to handle
comments &
opinions
Wednesday, November 14, 12
15. BEDÖMA
Bloggpost
Har någon sett en bloggpost om vår organisation?
Är den positiv?
JA NEJ
Möjlighet att Rättshaverister
VÄRDERA
SVARA
förstärka Är det en post av en person som
verkar arg och oseriös, kanske lite
Du kan förstärka vrickad?
posten med en
Bevaka
positiv kommentar, Låt posten vara
ett tack för
NEJ JA okommenterad men
uppmärksamheten bevaka i fall andra
eller en väl kommentarer.
Ideologer
genomtänkt
Är det en person med en annan
faktabaserad
ideologisk/politisk ståndpunkt, ex.vis
kommentar. Eller bara
vegan?
låta den vara.
Vill du svara? NEJ
Rätta felaktig fakta
Vilseledd Rätta felaktig fakta i en öppen
NEJ JA Är det felaktiga eller missuppfattade JA och ödmjuk kommentar. Länka
fakta i bloggposten? gärna till oberoende information
(se vidare nedan)
NEJ
Låt stå Förklara
Låt posten vara Kommentera på ett lugnande
okommenterad Rädd konsument och ödmjukt sätt med
- gör inget. Är skribenten en konsument rädd för
JA förklaringar och konkreta fakta.
sjukdomar, att bli tjock eller liknande? Länka gärna till oberoende
information (se vidare nedan)
NEJ
JA
SVARA
Dela med dig Slutvärdering
Var öppen och generös. Dela gärna Avgör slutligen ditt svar beroende på
med dig av kompletterande nuvarande förutsättningar, bloggens
information (se nedan). Länka gärna influens och läsarnas prominens.
till posten i andra relevanta forum. Kommer du att svara?
JA JA
NÄR DU SVARAR
Källor Tidsaspekt Prioritera
Transparens Hänvisa till dina Ton Svara i första hand
Svara så snart som
Var öppen med att källor genom att Var vänlig, personlig på de bloggar som
möjligt, men ta dig
du jobbar hos inkludera länkar, och ödmjuk när du är mest inflytelserika
tid att skriva ett väl
Svensk Mjölk. video, bilder eller kommenterar. inom Svensk Mjölks
genomtänkt svar.
andra referenser. område.
Wednesday, November 14, 12
19. ROI
increased
reputation
through
engagement
i.e.
social media,
community
Wednesday, November 14, 12
20. ROI increased
reputation retention
through through
engagement involvement
i.e. i.e.
social media, customer service
community
Wednesday, November 14, 12
21. ROI increased
reputation retention leads
through through through
engagement involvement authority
i.e. i.e.
& trust
social media, customer service i.e. social media,
community community, press
Wednesday, November 14, 12
22. ROI increased
reputation retention leads direct sales
through through through through
engagement involvement authority user
i.e. i.e.
& trust experience
social media, customer service i.e. social media, i.e.
community community, press social media >
ecommerce
Wednesday, November 14, 12
24. 2-3 deals a week
from social media
reputation
Wednesday, November 14, 12
25. Role Metrics Specific data
(examples)
Business Business Revenue, reputation,
Executives metrics customer satisfaction
Business Social Media Share of voice, Resonation,
Stakeholders Analytics WOM, Response, Insights
Social Media Engagement Clicks, Fans, Followers,
Managers Data RTs, Likes, Views
Källa: Jeremiah Owyang
Wednesday, November 14, 12
28. Metric examples - FB
Engagement =
talking about this
Wednesday, November 14, 12
29. Niched channels are essential
Niched channels are essential.
Consumers SMEs Enterprise
FB page FB page Twitter
YouTube Blog Blog
News letter Newsletter
Bloggers Press Employees
Social newsroom Social newsroom Closed FB group
Twitter Twitter Internal blog
Blog PR Flickr Open FB
YouTube recruiting page
Flickr
YouTube
Wednesday, November 14, 12
30. Conversion
Offline
TV, radio,
billboards, ads,
DM, press,
spons...
Online
articles
Linked online
banners, spons,
netzines
Recommendations
Twitter,
Facebook,
blog, 4sq, etc
Active need,
i.e. search
Wednesday, November 14, 12
32. [ conversion funnel ]
10 000 visitors to your site
100% Total no of visitors
60% Visits the e-shop
30% Starts purchase
54 purchases! 3% Finishes purchase
NOTE! The numbers are examples!
Wednesday, November 14, 12
34. What’s a “like”worth?
And WHAT is it we like?
Bild: Steel Wool/Flickr
Wednesday, November 14, 12
35. Analysis of 1.3 million
posts of the 10 000 most
liked FB pages.
What’s a “like”worth?
And WHAT is it we like?
Bild: Steel Wool/Flickr
Wednesday, November 14, 12
50. Iterate!
Photo: philentropist /Flickr
Wednesday, November 14, 12
51. Take aways
Text Be very specific which problem you are trying to solve
with social media
Measure ALL marketing and media channels
Track your conversion
Iterate, iterate, iterare
Wednesday, November 14, 12
52. Thanks for listening!
Disruptive Media helps business leaders and
marketers to succeed in a fast changing
world.
annika Annika Lidne
annika@disruptivemedia.se
+46 (0)70 435 05 45
Wednesday, November 14, 12