This document contains the notes from a presentation or workshop about trends in digital customer segments, innovation, startups, and acquihires. It discusses underserved customer segments like micronationals and those needing home health care. It also addresses barriers to innovation within large companies and strategies for overcoming those barriers like acquiring startups. Finally, it considers barriers to startup acquisitions and successfully integrating acquired companies.

1. ANNIKA LIDNE
STARTUPS, INNOVATION
AND MICRO NATIONALS
@annika

2. PART I
TRENDS IN DIGITAL
CUSTOMER SEGMENTS
@annika

3. THEN
@annika

4. NOW
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6. Photo by Marjan Krebelj / Flickr (CC BY)
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7. @annika

8. BEEHIVE 3 MIN
WHAT NEW TECHNOLOGY SHIFTS
SHOULD TS PREPARE FOR NOW?
Photo by https://www.flickr.com/photos/kumaravel (CC BY)
@annika

9. 92.8 @annika

10. 68 @annika

11. SPECIAL!
Take 1,
pay for 2!
Photo by Loren Javier (CC BY ND)
@annika

12. Photo by Beckmanns Old World Bakery (CC BY)
@annika

13. Photo by Horia Varlan / Flickr

14. @annika

15. @annika

17. Photo by TechCocktail (CC BY SA)
What are your strategies for
handling Micronationals
that have completely
different needs
from bakers and hairdressers?
@annika

18. Photo by Nikke Lindqvist (CC BY SA)
@annika

19. EU unemployment 2001 - 2013
Disruptive innovations create jobs.
Efficiency innovations destroy them.
!
Clayton Christensen

20. A) WHICH OTHER
IMPORTANT UNDER-SERVED
B2B SEGMENTS DO YOU
HAV E ?
!
B) HOW WILL YOU MEET
THESE CHALLENGES?
Photo by Thompson Rivers University / Flickr (CC BY NC SA)
GROUP DISCUSSION 10 MIN
@annika

21. LEG STRETCHER (10 MIN)
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22. PART I I
TRENDS IN DIGITAL
CUSTOMER SEGMENTS
@annika

23. Photo by Ethan Prater / Flickr (CC BY)
@annika

24. Photo by tobyotter (CC B))
@annika

25. Photo by andyde (CC B) NC)
@annika

26. Photo by Jonny Goude
How will you meet the demand
for secure and stable mobile
home health care systems,
especially in remote areas?
@annika

27. BEEHIVE 3 MIN
WHAT OTHER “SPECIAL NEEDS” B2C
SEGMENTS ARE UNDER-SERVED?
Photo by https://www.flickr.com/photos/kumaravel (CC BY)
@annika

28. PART I I I
INNOVATION, STARTUPS &
ACQUI-HIRES
@annika

29. @annika

30. “A technology company must reinvent itself every
5th year to stay relevant”
–LEO LAPORTE
@annika

31. DISCUSSION, EVERYBODY 3 MIN
WHAT OTHER “SPECIAL NEEDS” B2C
SEGMENTS ARE UNDER-SERVED?
DO TS NEED TO
INNOVATE OR JUST
FOLLOW THE MARKET?
@annika

32. @annika

33. “The bigger the company,
the harder it is to innovate.”
–NICK TALBOT,
GLOBAL DESIGN HEAD
TATA ELXSI
@annika

34. BARRIERS TO INNOVATION
BEEHIVE 2 MIN
Photo by https://www.flickr.com/photos/kumaravel (CC BY)

35. BARRIERS TO INNOVATION
• TERRITORIAL BEHAVIOUR
• BUREAUCRATIC QUAGMIRE
• RISK OF CANNIBALISING
EXISTING PRODUCTS
• “NOT INVENTED HERE”
• SHORT TERM PROFITS OVER
LONG TERM SURVIVAL
• OVER-RELIANCE ON
CUSTOMER FOCUS GROUPS
• LACK OF FOCUS
Photo by Daniel Foster/Flickr (CC BY NC SA)
@annika

36. “We say innovation is our top priority, but
we don’t effectively allocate our time,
resources and efforts to walk the
innovation talk.””
– ANONYMOUS CEO
@annika

37. BUYING INNOVATION
Photo by JForth / Flickr
@annika

39. GOOGLE ACQUISITIONS 2014
28 COMPANIES ( S E P T 1 1 )

41. @annika

43. A) WHAT ARE THE BARRIERS
TO STARTUP ACQUISITIONS?
!
B) WHY SHOULD A STARTUP
WANT TO SELL TO TS?
!
C) WHAT ARE THE BARRIERS
TO SUCCESSFULLY
INTEGRATING ACQUI-HIRES?
Photo by Thompson Rivers University / Flickr (CC BY NC SA)
GROUP DISCUSSION 10 MIN
@annika

44. REMEMBER!
Photo by Alexandre Dulaunoy/Flickr (CC BY SA)
@annika

45. annika Thanks for listening!
annika@lidne.com
+46 (0)70 435 05 45
!
annikalidne