The document discusses options for MySpace to adopt, including using their own proprietary platform or adopting the OpenSocial platform. Adopting OpenSocial would allow MySpace to quickly match Facebook's functionality at a lower cost without major modifications, but may reduce differentiation. Developing their own platform could allow more control but would be more costly and risky. Overall, adopting OpenSocial is presented as the best option for MySpace as it would reduce costs, match Facebook, and be user and developer friendly.

1. MySpace: A Place for Friends Daniel Perrino Jenny Fisher Kory Hillman Christopher Wieck Alessandra San Pascual

2. Using OpenSocial… Advantages: Match Facebook functionality quickly Cost Efficient Would not need to make major modifications Reduce risk No need to hire new staff Ability to match Facebook functionality quickly without incurring major investments Disadvantages: Differentiation  competitor sites would all look the same Time Consuming User information would be made public

3. Using their own Platform… Advantages: Easier to request payments for applications Keep current terms of service Would keep user information private Allows for differentiation from their competitors Doubt concerning OpenSocial Disadvantages: More costly Hire new people How will the new staff work with current staff

4. Choosing OpenSocial would be the best option for MySpace

5. Developer Perspective Developers create applications to reach a wide audience OpenSocial uses a common application model Simple and Straightforward Powered by Google

6. Avoided Costs In house development means expansion, $20M as seen from previous expansion Hire people to implement and maintain platform Risk associated with in-house platform

7. Matching Facebook Popularity of Facebook from their API OpenSocial matches this functionality but makes it non-exclusive OpenSocial puts MySpace a step ahead of Facebook Powered by Google

8. Conclusion Using Google would put MySpace back in the limelight Since MySpace uses YouTube, the video support caused an increase in use. Choosing OpenSocial would: Reduce Costs Match Facebook’s functionality Be user and developer friendly

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