The document outlines 12 visual hierarchy principles essential for non-designers to understand, including size and scale, color and contrast, and typography. It emphasizes techniques like spacing, alignment, and the rule of thirds to improve design effectiveness. Each principle is illustrated with before-and-after examples to demonstrate their impact.

1. 12 VISUAL
HIERARCHY
PRINCIPLES
Every Non-Designer
Needs to Know

2. Size and Scale1
BEFORE AFTER

3. Color and Contrast 2
BEFORE AFTER

4. Typographic Hierarchy3
BEFORE AFTER

5. Spacing 4
BEFORE AFTER

6. Proximity5
BEFORE AFTER

7. Negative Space 6
BEFORE AFTER

8. Alignment7
BEFORE AFTER

9. Rule of Odds 8
BEFORE AFTER

10. Repetition9
BEFORE AFTER

11. Leading Lines 10
BEFORE AFTER

12. Rule of Thirds11
BEFORE AFTER

13. Perspective 12
BEFORE AFTER

14. Made With Visme
Source:
http://blog.visme.co/visual-hierarchy/