Are your genuine marketing emails landing into spam folders of subscribers? Because email inbox filters follow strict practices, a small slip in your email can cause this. Follow these best practices to stop your emails from falling into spam folders. Your emails should be read and responded to, not pushed away and forgotten.

1. 12 Tips to prevent emails
from going to spam folder

2. ESPs and ISPs work hard to
keep spam emails falling
into the primary folder of
your mailbox.
12 Tips to prevent emails from going to spam folder

3. Unless the incoming email
passes a certain number of
tests, it will be pushed into
the spam folder.
12 Tips to prevent emails from going to spam folder

4. Unfortunately, sometimes
genuine marketing emails
unwittingly get labelled as
spam.
12 Tips to prevent emails from going to spam folder

5. Here are 12 tips that will
help your marketing emails
steer clear off the spam
filter.
12 Tips to prevent emails from going to spam folder

6. #1 Avoid spam traps
12 Tips to prevent emails from going to spam folder

7. #1 Avoid spam traps
12 Tips to prevent emails from going to spam folder
Always build your mailing list
organically. Purchased or rented
lists are risky because they may
be contaminated by spam trap
addresses.

8. #2 Clean your mailing
lists
12 Tips to prevent emails from going to spam folder

9. #2 Clean your mailing lists
12 Tips to prevent emails from going to spam folder
Scrub your email lists regularly to
remove bad addresses. Set up
real-time email verification
wherever you collect email
addresses from.

10. #3 Go for authentication
12 Tips to prevent emails from going to spam folder

11. #3 Go for authentication
12 Tips to prevent emails from going to spam folder
Use email authentications like
DKIM and SPF. They give your
emails a stronger image that
email filters like and trust.

12. #4 Use proper sender
names
12 Tips to prevent emails from going to spam folder

13. #4 Use proper sender names
12 Tips to prevent emails from going to spam folder
Familiar and appropriate sender
names make your emails look
reliable. Once set, don’t change
your sender names without
reason.

14. #5 Personalize the subject
line
12 Tips to prevent emails from going to spam folder

15. #5 Personalize the subject line
12 Tips to prevent emails from going to spam folder
Spam emails often don’t know the
names of the recipients. That’s
why subject lines with names look
personalized and genuine.

16. #6 Have your readers
whitelist you
12 Tips to prevent emails from going to spam folder

17. #6 Have your readers whitelist
you
12 Tips to prevent emails from going to spam folder
Request your subscribers to add
your to their address book. Emails
from whitelisted addresses almost
never land in spam folders.

18. #7 Don’t use spammy
words
12 Tips to prevent emails from going to spam folder

19. #7 Don’t use spammy words
12 Tips to prevent emails from going to spam folder
Words like “Miracle”, “Fast Cash”,
“Earn $$$” are red flags. Don’t use
words and phrases that make
spam filters suspect you.

20. #8 Avoid unusual
graphics or fonts
12 Tips to prevent emails from going to spam folder

21. #8 Avoid unusual graphics or
fonts
12 Tips to prevent emails from going to spam folder
Awkward graphics or highly
unusual fonts make your emails
look risky. Make your emails
designs beautiful but not gaudy or
strange.

22. #9 Say not to embedded
forms or attachments
12 Tips to prevent emails from going to spam folder

23. #9 Say not to embedded forms or
attachments
12 Tips to prevent emails from going to spam folder
Instead use links to the
documents, because
attachments can be malicious.
Also, don’t load the email with too
many links.

24. #10 Respect subscriber
requests
12 Tips to prevent emails from going to spam folder

25. #10 Respect subscriber requests
12 Tips to prevent emails from going to spam folder
If the subscriber wants to
unsubscribe from your list, honor
their request. Also, provide a clear
Unsubscribe link in every email.

26. #11 Maintain a good
reputation
12 Tips to prevent emails from going to spam folder

27. #11 Maintain a good reputation
12 Tips to prevent emails from going to spam folder
Keep your IP and sender domain
in great shape by maintaining a
good sender reputation. Evaluate
everything carefully.

28. #12 Follow best practices
and stay updated
12 Tips to prevent emails from going to spam folder

29. #12 Follow best practices and stay
updated
12 Tips to prevent emails from going to spam folder
Abide by regulations.. Work with
trusted partners. And you’ll never
have to worry about being
incorrectly labeled a spammer!

30. #12 Follow best practices and stay
updated
12 Tips to prevent emails from going to spam folder
Abide by regulations.. Work with
trusted partners. And you’ll never
have to worry about being
incorrectly labeled a spammer!

31. Thank you!
12 Tips to prevent emails from going to spam folder