The document provides 7 tips for avoiding poor email subject lines. The most important factors in whether a recipient opens an email are who it is from and building trust with your audience over time. Subject lines should accurately convey the email's content without being too long, sensational, or vague. The goal is clear, targeted communication through email, not hype or misleading the recipient.

1. Emailnphonelist.com
7 MUST AVOID
EMAIL
SUBJECT LINES
By William J. Francis

2. Subject line of your email marketing campaign is
extremely important.
It lets the receiver know what the email is about.
It is one of the most vital piece of information your email list
can see before opening the email.
Hence, email subject line does have an effect on receiver’s
decision, to open the email or not.
Avoid making silly mistakes and blunders with these tips.

3. EMAIL SUBJECT 01LINE IN NOT “THE
BIGGEST”
DECIDING
FACTOR ON
WHETHER THE
RECEIVER OPENS
THE EMAIL.

4. NO MATTER WHAT YOU READ ON ZILLIONS
OF BLOGS OR HOW TO GUIDES FOR EMAIL
MARKETING, SUBJECT LINE IS NOT THE
BIGGEST FACTOR AND CANNOT MAKE THE
READER OPEN YOUR EMAIL OWN ITS OWN.
ITS NOT NOT WHAT THE MESSAGE IS OR
HOW TEMPTING THE SUBJECT LINE IS. IN
THE END RECEIVERS OF THE EMAIL MAKE
A DECISION BASED ON WHO IS IT FROM.
WHICH IS VERY RATIONAL, IF YOU THINK
ABOUT IT. YOU A LOT MORE LIKELY TO OPEN
AN EMAIL FROM YOUR FRIEND THAN TO OPEN
AN EMAIL FROM AN UNKNOWN SENDER.
DON’T SEND THE EMAIL FROM NO-REPLY OR
ADMIN. GIVE YOUR EMAIL A CHARACTER. USE
A REAL NAME AS SENDER NAME INSTEAD.

5. 02SUBJECT LINE’S
GOAL ISN’T ONLY
EMAIL OPENS
You want to keep your entire
audience on the same page.

6. 03
DELIVER WHAT
YOUR PROMISE
ON YOUR
SUBJECT LINE
04
DON’T BUILDUP
TOO MUCH HYPE
Build the expectation too high or
deliver too little and you would
flocks of readers clicking the
unsubscribe button on your emails

7. 05
NEVER
SENSATIONALIZE
SUBJECT LINE
OF YOUR EMAILS
Email marketing is different than sms
marketing or YouTube videos. Email
is one to one communication.

8. 06WRITE A VERY
LONG SUBJECT
LINE, WHICH IS
NOT FULLY VISIBLE
TO READERS.
Between the sender name and time subject line has
a limited space. While, it is not too small of a space
avoid subject lines which are more than 12 words.

9. 07
AVOID WRITING
2 WORD
SUBJECT LINES.
The biggest threat to a 2 word subject line is
being considered as a potential spam.

10. Although, 2 word subject lines to look
cool and capture recipients’ attention. It
is not very practical approach.
Especially when you are sending
emails to a large email list, it may look
fishy to email providers. As many
spammers do use sensational 2 word
subject line to get more opens.
Also a 2 word subject line may not convey
the message to the recipients very well.
A well descriptive subject line does get
more opens for your email than cheeky
2 word subject lines.

11. ITS SIMPLE. EMAIL
MARKETING IS DIFFERENT
THAN FACEBOOK POSTS
OR YOUTUBE VIDEOS.
EMAIL IS ONE TO ONE
COMMUNICATION.
William J. Francis

12. Emailnphonelist.com
THANK YOU!
& HAVE A NICE DAY
By William J. Francis