Spam Traps can cause big problems in your email program. In this article, we discuss what exactly spam traps ARE, the different types of spam traps, and the impact of spam traps on your sender reputation. There are essentially 3 different types of spam traps that you must be aware of - and pay attention to - in your email marketing program. It's also important to understand how they play a role in the overall health of your email program. Learn how spam traps make their way into your list, where spam traps come from, and how to prevent spam traps from getting onto your email list in the first place.

1. tSpam Traps 101
Spam Traps 101

2. tSpam Traps 101
Spam Traps 101

4. Pristine traps are used SOLELY to capture
"spammers". These are addresses that have
never been valid email addresses (i.e. owned
by a real person). If you're hitting
these, there's generally something wrong
with your data collection processes or your
data provider.

5. These are addresses that were, at
one point, owned by legitimate
people. However, they've since
abandoned the address and the
ISP(s) have recycled the address
and converted it to a trap. This is
indicative of poor list hygiene.

6. This is a hard bounce and is often
the first step for addresses in
becoming a recycled spam trap. It
is important to make sure these
are removed each week. These are
the types primary email addresses
provided in your weekly reports.

7. WHERE TRAPS COME FROM
There are a handful of ways that you could be getting these addresses into your list including:

8. PREVENTING SPAM TRAPS

9. PREVENTING SPAM TRAPS

10. PREVENTING SPAM TRAPS

11. PREVENTING SPAM TRAPS

12. PREVENTING SPAM TRAPS

13. PREVENTING SPAM TRAPS

14. PREVENTING SPAM TRAPS

15. PREVENTING SPAM TRAPS

16. PREVENTING SPAM TRAPS

17. PREVENTING SPAM TRAPS

18. PREVENTING SPAM TRAPS

19. WHAT TO DO IF YOU'RE
HITTING SPAM TRAPS
First things first, there's not a
"list" of traps that you can simply
import into your database and
suppress or remove. By
nature, the information is not
visible to the marketer.

21. tSpam Traps 101