Post-purchase emails are important communications to your customers. Send well-designed after-purchase emails after any sales and especially after events like Black Friday / Cyber Monday or Christmas. That way, you'll be able to ensure the customer will return to buy more. By helping customers repeatedly discover useful stuff and grab great better deals more often, post-purchase emails deliver great value to customers. Use these emails to drive brand loyalty, increase sales and delight your customers!

1. 15 Post-purchase
emails you
must send

2. 15 Post-purchase emails you must send
What are post-purchase
emails?

3. 15 Post-purchase emails you must send
Post-purchase emails are emails you
send your customers after they’ve
bought something from you.

4. 15 Post-purchase emails you must send
Why post-purchase emails
are important

5. 15 Post-purchase emails you must send
When done right, post-purchase
(AKA after-purchase emails) can
improve brand loyalty, cross-sell
more and increase revenue.

6. 15 Post-purchase emails you must send
Here is the sequence of 15
post-purchase emails you should
send for great results

7. 15 Post-purchase emails you must send
Email 1:
Thank you emails

8. 15 Post-purchase emails you must send
Thank your customers for
choosing you over your
competitors.
Email 1: Thank you emails

9. 15 Post-purchase emails you must send
Include: Tell them you look forward to
serving them again.
Add: A good discount for first-time cus-
tomers.
Email 1: Thank you emails

10. 15 Post-purchase emails you must send
Email 2:
Order confirmation
emails

11. 15 Post-purchase emails you must send
Tell the customer that the order
is received and confirmed.
Email 2: Order confirmation
emails

12. 15 Post-purchase emails you must send
Include: Product details, delivery address,
and likely delivery date.
Add: A little warm message to help your
branding.
Email 2: Order confirmation
emails

13. 15 Post-purchase emails you must send
Email 3:
Shipping confirmation
emails

14. 15 Post-purchase emails you must send
Make them feel happy about
the purchase.
Email 3: Shipping confirmation
emails

15. 15 Post-purchase emails you must send
Include: Delivery address, likely delivery
date, and a tracking code.
Add: A little nudge to rate the delivery
when it's done.
Email 3: Shipping confirmation
emails

16. 15 Post-purchase emails you must send
Email 4:
Delivery confirmation
emails

17. 15 Post-purchase emails you must send
Confirm when the item has
been delivered.
Email 4: Delivery confirmation
emails

18. 15 Post-purchase emails you must send
Include: A request to rate the quality of
delivery.
Add: A very short note on how to best care
for the product.
Email 4: Delivery confirmation
emails

19. 15 Post-purchase emails you must send
Email 5:
Product review request
emails

20. 15 Post-purchase emails you must send
Request customers to rate your
products. Make them feel
they’re heard.
Email 5: Product review request
emails

21. 15 Post-purchase emails you must send
Include: A link to a page that has a
simple rating system.
Add: A system to accept descriptive
feedback.
Email 5: Product review request
emails

22. 15 Post-purchase emails you must send
Email 6:
Emails with posts that
cross sell

23. 15 Post-purchase emails you must send
Educate before you sell. Don’t
just keep pushing products.
Email 6: Emails with posts that
cross sell

24. 15 Post-purchase emails you must send
Include: A link to a blog or video to the
resource that talks about the product.
Add: Explanation on why you think
they'll find the resource useful.
Email 6: Emails with posts that
cross sellt

25. 15 Post-purchase emails you must send
Email 7:
Emails trying to cross
sell

26. 15 Post-purchase emails you must send
Showcase products that
compliment your customer’s
earlier buys.
Email 7: Emails trying to cross
sell

27. 15 Post-purchase emails you must send
Include: Short details of how the new
add-on will deliver great value.
Add: Social proof that shows why
people love this item.
Email 7: Emails trying to cross
sell

28. 15 Post-purchase emails you must send
Email 8:
Product replenishment
emails

29. 15 Post-purchase emails you must send
Don't let customers run out of
products, forcing them to
buy from your competitors.
Email 8: Product replenishment
emails

30. 15 Post-purchase emails you must send
Include: Remind them they might already
be running out of a product.
Add: Make replenishment purchase fun
and easy.
Email 8: Product replenishment
emails

31. 15 Post-purchase emails you must send
Email 9:
Repeat purchase
emails

32. 15 Post-purchase emails you must send
Customers made a purchase
earlier and might be buying
the same stuff again.
Email 9: Repeat purchase
emails

33. 15 Post-purchase emails you must send
Include: The product you're talking about.
Shows you're not mailing at random.
Add: A hint of how a new, bigger or better
version is also available.
Email 9: Repeat purchase
emails

34. 15 Post-purchase emails you must send
Email 10:
Item recommendation
emails

35. 15 Post-purchase emails you must send
To make buying personalized,
make recommendations
based on search history.
Email 10: Item recommendation
emails

36. 15 Post-purchase emails you must send
Include: The context to show why
you're recommending certain items.
Add: Prompt delivery offer for festive
occasions like Valentine's Day!
Email 10: Item recommendation
emails

37. 15 Post-purchase emails you must send
Email 11:
Sale notification emails

38. 15 Post-purchase emails you must send
Inform them about every great
‘Sale’ and help customers grab
great deals.
Email 11: Sale notification
emails

39. 15 Post-purchase emails you must send
Include: Start and end dates. Create a
sense of urgency. Highlight savings.
Add: A line like, 'Or till stocks last' making
them take prompt action!
Email 11: Sale notification
emails

40. 15 Post-purchase emails you must send
Email 12:
Referral program
emails

41. 15 Post-purchase emails you must send
Your customers can become
your ambassadors. Request
them to recommend friends.
Email 12: Referral program
emails

42. 15 Post-purchase emails you must send
Include: What they stand to gain when they
refer people to you. Thank them anyway!
Add: How the friends they recommend will
benefit from making a purchase.
Email 12: Referral program
emails

43. 15 Post-purchase emails you must send
Email 13:
Customer survey
emails

44. 15 Post-purchase emails you must send
Politely request their feedback.
Tell your customers their voice
matters to you.
Email 13: Customer survey
emails

45. 15 Post-purchase emails you must send
Include: A link to the survey. Keep the
message short but persuasive.
Add: The likely time it takes to finish the
survey to show you value their time.
Email 13: Customer survey
emails

46. 15 Post-purchase emails you must send
Email 14:
Milestone emails

47. 15 Post-purchase emails you must send
Make customers feel valued by
remembering special occasions.
Email 14: Milestone emails

48. 15 Post-purchase emails you must send
Include: A big hug! And thank them for
having been amazing!
Add: Something of value, like an extended
warranty or express shipping.
Email 14: Milestone emailst

49. 15 Post-purchase emails you must send

50. 15 Post-purchase emails you must send
Woo back lost customers.
Resolve their issues. Make
them feel important.
Email 15: Win-back emails

51. 15 Post-purchase emails you must send
Include: A sincere request to buy from you
again. Show you value them.
Add: Things that have improved at your
end since they last bought from you.
Email 15: Win-back emails

52. 15 Post-purchase emails you must send
Thank You!