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Inactive subscribers often puzzle marketers. Their poor engagement and costs associated with them can be frustrating. On the other hand, you have invested a lot of resources and energy in building your email list. That means you don't have the heart to drop them altogether. Should you retain inactive subscribers or delete them? Email marketing experts suggest that after reasonable efforts to engage them, you'd better drop them from your mailing list. This presentation explains why you should drop inactive subscribers. You can read this blog for additional details: https://quickemailverification.com/blog/delete-inactive-email-subscribers/




















