1. www.pwc.com
Sophie Claessens
Barbara Berckmoes
(PwC)
29 April 2015
B2C 2015 Working Group
2015 Go Live: Hot topics &
Critical issues

2. © PwC 2015
Agenda
1 EU 2015 VAT on Digital - How did we get
here and why?
2 EU 2015 VAT on Digital – Key Impacts
2015 Go Live – Hot topics & Critical issues3
Slide 2
29 April 2015B2C 2015 Working Group

4. The interaction of:
2008: Initial VAT
Package measures
introduced
2003: “VAT on
electronic services”
Directive
2010: Change general
PoS rules
2011: New PoS rules
relating to events
2013: New PoS rules
relating to hiring of
means of transport
In:
Fiscalis SeminarsPublic consultation
with businesses
EU Commission WPTQ
Meetings
EU Council MeetingsVAT Committee
discussions
2015: New PoS rules
relating to B2C
Telecom, Broadcasting
and electronic services

5. Why was this change in VAT rules needed?
Prevent “rate-shopping”
Eliminate distortion of
competition between
EU and non EU
suppliers
Future-proof the VAT
treatment of digital
supplies
Platform for future
broader One-Stop-
Shop arrangements
Create level playing
field
Bring more fairness
into taxation

6. Preparing for the change
5 EU Presidencies
Cyprus
Ireland
Lithuania
Greece
Italy
92 pages of
Explanatory Notes
14 Implementing provisions
EU VAT portal
National contacts
points

7. Date of application of new EU
VAT rules on digital supplies:
New B2C 2015 VAT
rules have come into
effect!

8. © PwC 2015

9. © PwC 2015
Agenda
1 EU 2015 VAT on Digital - How did we get
here and why?
2 EU 2015 VAT on Digital – Key Impacts
2015 Go Live – Hot topics & Critical issues3
Slide 9
29 April 2015B2C 2015 Working Group

10. © PwC 2015
EU 2015 VAT on Digital – Key Impacts
2015
Go
Live
Systems Invoicing
Compliance and
costs
Legal
Slide 10
29 April 2015B2C 2015 Working Group

11. © PwC 2015
Agenda
1 EU 2015 VAT on Digital - How did we get
here and why?
2 EU 2015 VAT on Digital – Key Impacts
2015 Go Live – Hot topics & Critical issues3
Slide 11
29 April 2015B2C 2015 Working Group

12. © PwC 2015
2015 Go Live: Hot topics & Critical issues
Legal
Product inventory: Characterisation of digital supplies
 Is it an e-service or not (level of human intervention)?
Online teaching, online gambling, live chat services…
 Applicable VAT rates and exemptions
Slide 12
29 April 2015B2C 2015 Working Group
Contracts with platform providers and content partners
 Agent versus principal
 Impact on B2B contracts
Collection and storage of customer data

13. © PwC 2015
2015 Go Live: Hot topics & Critical issues
Invoicing
Slide 13
29 April 2015B2C 2015 Working Group
Local B2C VAT invoicing requirements: wording, language,
currency
YES NO
Croatia
Cyprus
Denmark*
Greece*
Hungary
Lithuania
Portugal
Romania
Slovenia
Spain
Austria
Bulgaria*
Estonia
Latvia
UK
Belgium
Czech Republic
Finland
France
Germany
Ireland
Italy*
Luxembourg
Netherlands
Malta*
Poland*
Slovakia
Sweden

14. © PwC 2015
2015 Go Live: Hot topics & Critical issues
Front and Back Office Systems
Slide 14
29 April 2015B2C 2015 Working Group
Track & store customer location hierarchy & evidence
Multiple VAT rates & exemption rules

15. © PwC 2015
2015 Go Live: Hot topics & Critical issues
Compliance & Costs
Slide 15
29 April 2015B2C 2015 Working Group
MOSS registrations and historic corrections
Validation VAT numbers through VIES
Internal audits & Tax audits

16. Thank you!
The information in this presentation is solely for guidance on matters of general interest and is provided without any liability for decisions taken - or not taken -
based on it. The application and impact of laws can vary widely depending on the specific circumstances and facts involved. This presentation is not a
substitute for professional advice. Before taking any action, please ensure that you obtain advice based on your particular circumstances from your usual PwC
client service team or your other tax advisers. The materials contained in this presentation were assembled on April 2015 and were based on the law applicable
and information available at that moment in time.
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Sophie Claessens
+32 (0) 473 91 05 67
sophie.claessens@be.pwc.com
Barbara Berckmoes
+352 49 4848 3083
barbara.x.berckmoes@lu.pwc.com