Communication Strategy of Arvind Kejriwal
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Arvind Kejriwal is campaigning for the December 4, 2013 Delhi Legislative Assembly election as the leader of the Aam Aadmi Party (AAP). His campaign is focusing on five key issues: women's safety, electricity prices, education, health, and the Jan Lokpal anti-corruption bill. Kejriwal is using various online and offline channels to communicate his message and campaign, including outdoor ads, public speeches, social media platforms like Facebook, Twitter, YouTube, printed gifts, and his party's website. As of December 1, 2013, the AAP had received over 200 crore rupees in donations for the election, with the largest amounts coming from India, the United States
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In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastWTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationMastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Recently uploaded (20)
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Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Communication Strategy of Arvind Kejriwal
- 1. Submitted To: Prof. Hemant Purandare Submitted By : Asams V.K 13BSP1195 Section G 2013-2015
- 2. DELHI ELECTION 2013 The Delhi Legislative Assembly election will be held on 4 December 2013 with the result being announced on 8 December. Contesting parties and their leaders NAME : Arvind Kejriwal Sheila Dixit Harsh Vardhan PARTY : AAP INC BJP DISTRICT : New Delhi New Delhi Krishna Nagar
- 3. Campaigning of Kejriwal He is giving important on Five aspects, which his party felt that people of Delhi really need these things. They are given below 1) Women Safety 2) Electricity Price 3) Education and Health 4) Drinking Water Problems 5) Janlokpal Bill
- 5. Slogan and Symbol Slogan Symbol His slogan and symbol completely showing that, they need to eliminate corruption from society
- 6. Channels for His Communication Out door ads Speech in public space Face book Titter YouTube Printed Gifts Website
- 7. Printed Gifts Out door Ads Speech
- 9. Face book Fund collection through online Providing a option to visitor to become an evangelist
- 10. Party Website Various options for viewer to response their problems, idea and support. Commit to vote is for predicating the votes before election, which give them an idea about end result. (www.aamaadmiparty.org)
- 11. Ads in other websites (https://www.thunderclap.it/all)
- 12. “Kejriwal In Mobile Game” Game name “Aam Admi Runner” Launched by Greedygame Media this week, players help activist-turned-politician Arvind Kejriwal navigate the streets of New Delhi wielding a broom, the election symbol of his fledgling political party. Perfect example for product placement in Indian Politics
- 13. Campaigning Against Opposite Parties Through Online
- 14. Campaign With Rock Stars Out Door campaign including music, which give more joy for campaigning It leads to increase in audience number
- 15. Donation Details up to 1/12/2013 Total Donation Till Date : Rs.200,576,631.54 TOP SIX DONOR COUNTRIES(IN RS.) Amount INDIA 140,084,943.38 UNITED STATES 21,717,815.00 HONG KONG 11,479,303.00 UNITED ARAB EMIRATES 6,295,317.00 SINGAPORE 5,872,596.16 UNITED KINGDOM 3,858,203.00 This data is as on 01 Dec 2013 22:17:23 Sources: (http://www.aamaadmiparty.org/donation-list)
- 16. End result campaign