Tech Talk with Quantcast: RTB: The Connected Opportunity
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In this session, Peter O'Sullivan, Sr. Director Sales for Quantcast will deliver an overview of key ingredients for running highly-effective, smart marketing campaigns utilizing big data, real-time modeling, and RTB buying.
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Tech Talk with Quantcast: RTB: The Connected Opportunity
- 1. RTB: The Connected Opportunity Peter O’Sullivan, Senior Sales Director, Western Region psullivan@quantcast.com 415-730-1926 | Copyright 2014 Quantcast | Confidential 1
- 2. About Quantcast The most effective advertising from the people who really get audiences Quantcast Measure Quantcast Advertise Measures millions of customer behaviors in the moment. Knows your customer’s next move, so you can make yours first. Directly measuring audiences spanning hundreds of millions of web destinations | Copyright 2014 Quantcast | Confidential Advertising that acts on real-time audience behavior. 2
- 3. RTB: the connected opportunity | Copyright 2013 Quantcast | Confidential 3
- 4. Key ingredients for success in RTB Big Data Real Time Modeling Real Time Buying TM | Copyright 2014 Quantcast | Confidential 4
- 5. Quantcast’s solutions are powered by un-replicable assets 100M Access browsing behavior of +100M destinations 245M Quantcast sees more than 245 million U.S. Internet users 800X We see each U.S. consumer over 800 times per month “...among the top five data processing organizations in the world...” - Neuralytics 5 | Copyright 2014 Quantcast | Confidential 5
- 6. What happens when the ingredients work together? 6 | Copyright 2014 Quantcast | Confidential 6
- 7. Peter O’Sullivan, Senior Sales Director, Western Region psullivan@quantcast.com 415-730-1926 Thank you. 7 | Copyright 2014 Quantcast | Confidential 7
Editor's Notes
- John Wanamaker quoteNot knowing what impact an ad has had on an audience has been one of the fundamental problems of advertising until nowThe internet has created a huge opportunity through real time advertisingLet me explain. Everytime you go to a website, there is a high chance that while your page is loading there is an auction taking place from the ad slot on that page. There are a number of companies out there (including Quantcast) bidding to show you an ad at that moment in time. Advertisers now have the most powerful tools at their disposal to be the best marketers they can through the use of data. Data and science can now be used to deliver advertising rather than human intuitionThis is by far the biggest opportunity that advertising has seen since the dawn of mass communication. The promise of the internet is being fulfilledAnd it is all being powered by Real time bidding (RTB)
- Capture every opportunity with a unified, real-time view of consumer behavior
- Capture every opportunity with a unified, real-time view of consumer behavior