Some free PowerPoint templates based on slides that I commonly use. Credit to Noun project for icons!

1. Recent trends have shown that Coffee
Company’s sales are reaching a plateau
Coffee Company sales to date
Product sales
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
Production issues
resulting from an
unexpected uptake
Start of plateau phase
leading to current reality
in sales
• If nothing is done, sales are expected to remain at current levels
• Sales are at all-time highs, but growth has stopped
9400

2. Coffee Company has realized that it is time to
expand its business into a new market
1
We have been playing in the same
market segment for multiple years
and its time to expand
2
With the core company stable, now is
the opportune time for us to make a
move into new markets
3
All our staff are bored and require a
new challenge!

3. Many market segments were evaluated, but
hipsters proved to be the most promising
Executives
Accountants
Engineers
Hipsters
Not selected Selected
Description Habits Key insights
Leaders of large
organizations and
general top
management
• Late nights at work
• Full diaries
• Multiple meetings
per day
• Need caffeine
boost to keep
going
• Too busy for coffee
Financial experts that
make sure companies
remain in business
• Understand what
coffee should cost
• Early mornings
• Too frugal
Various disciplines but
in general people who
tinker with things
• Late nights
• Like to come up
with their own
solutions
• Want to roast their
own coffee
Subculture that loves
coffee
• Work from coffee
shops
• Adamant buyers of
coffee products
• Will market
products for you

4. Three key elements will determine whether the
launch into a new market segment will succeed
1
2
3
We need to be sure that this new market segment
has the cash flow potential to create the
opportunity for long-term profitability
The marketing campaign for our new product will
have to be adapted to reach the target market
effectively, and may mean moving away from our
traditional image
We have a limited window of opportunity to
enter this market, and if we act soon will make use
of the first mover advantage

5. Various locations could hold potential for the
new product, but Cape Town is most promising
Hipster count per location Key insights
23400
18900
15000
9900
19200
4000
4
8000
0
5000
10000
15000
20000
25000
# of hipsters
• In the study, it was
found that Cape Town
has ~22% more
hipsters than any other
city
• The second most
promising markets are
Pretoria and
Johannesburg
• Thus, it is
recommended that the
new product be rolled
out in Cape Town first

6. Our strategy focuses on reaching hipsters
where they hang out
Key partners have been identified
• We have two potential partners that
we feel are ideally situated to drive
our marketing campaign
• Partners are excited about our new
product, and want to partner with us
• There are various partnership
models that we are currently
exploring
Additional partnership opportunities
• Various musicians have shown
interest in endorsing our products
• Partnership agreements are being
negotiated
• Musicians include:
• Joe Low
• Noisy Bee
• Orange Pineapple
Partners identified
• John’s Joyful Cuppa
• Located in the city centre
• On the top 10 hipster
hangouts Cape Town list
• Sam’s Soulful Brew
• Rated the fastest growing
coffee chain in Cape Town
Key take aways
• Partnerships will be a key
element in the success of our
new product
• The identified partnerships must
be prioritized according to
potential value and agreements
put in place

7. We suggest that a weekly drumbeat be followed
for the first three months of product launch
Monday Tuesday Wednesday Thursday Friday
Key
activities
Key
meetings
Lunch duty
• Action
plan for
week
• Arrange
key client
meetings
• Weekly
plan
discussion
• Sally and
Victor
• Client
sessions
• Market
research
• Client
meetings
• Noks and
Chad
• Consolidate
research
• Partner
sessions
• Partner
meetings
• Report
discussion
• Thabo
and
Melissa
• Generate
weekly
report
• Partner
feedback
• Report
review
meeting
• Petunia
and
Samuel
• Send
weekly
report to
head
office
• Feedback
with head
office
• Peter and
Maya
• The team lead will be ultimately responsible for weekly deliverables
• Partner and client meetings should take priority

8. We’ve created a template to track weekly action
items as the product launch progresses
Overall checklist:
 Initial product launch event
held
 Core group of loyal
customers established
 Market research concluded
 Core partnership
agreements in place
 Sales at level of 4500 units /
month
Current actions:
Action Person Deadline
• Follow up on Noisy Bee partnership
agreement
• Another action for completion
• John
• Nomsa
• 21 Dec
• 23 Dec
Weekly deliverables:
 Complete first round of partnership agreements
 Consolidate market research to date and agree on
market readiness
 Get head office buy in on marketing strategy
Key risks identified
• Competition present in the market
• The Whole Brew company
• Thanks for Caring Brew Company
• Joe Low partnership requirements too costly

9. Shapes

10. Text
Boxes (resize them for desired purpose)
Title
UoM
Data / graph goes here
A B
1
• Text
• Text
• Text
Text
Title
• Point A
• Point B
• Point C
A B C