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1Copyright Mercury Leads 2016
Mercury Leads
Lead Generation Roadmap
Meeting 1 - Consultation
• Actively listen to what you want to accomplish
with Mercury Leads as your sales partner
• Determine if there is a fit for us to fulfill your
goals
• Learn about your ideal prospect profile
• Answer any upfront questions you have
Copyright Mercury Leads 2016 2
During this meeting we:
Meeting Goal:
To assess whether or not our solutions can help you and also
learn enough about your business to provide you with a custom
program and pricing in our next meeting.
What to bring to this meeting?
• An idea of:
• What the CPL cost-per-lead is
for your business?
• What supporting data and
marketing materials you have
available in-house?
• Learn about your measured
KPI´s
Meeting 2 - Demo
• Take you through a strategic approach
to your lead generation efforts
• Show you what the investment is for a
Pilot or Performance Program
Copyright Mercury Leads 2016 3
During this meeting we:
Meeting Goal:
To show you the exact specs of what a program will look like for
you and determine if there are any additional steps that need
to be addressed in order to get your program started.
What to bring to this meeting?
• Anyone else who may need to see
or approve the program, it’s
pricing, or how it works
• An idea of when you’d like to get
started
Meeting 3 – Kickoff
• Understand what really converts your
prospects
• Creating a strategy for program start
• Set a date to get started!
Copyright Mercury Leads 2016 4
During this meeting we:
Meeting Goal:
To complete our knowledge of your business and receive any
marketing materials or strategies that have worked for you in
the past. And set a date for program start!
What to bring to this meeting?
• Any stakeholders who will be
involved in the program moving
forward
• Any marketing materials that you
have at your disposal
• Ideas of what has been successful
in converting your audience into
leads

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Mercury Onboarding

  • 1. 1Copyright Mercury Leads 2016 Mercury Leads Lead Generation Roadmap
  • 2. Meeting 1 - Consultation • Actively listen to what you want to accomplish with Mercury Leads as your sales partner • Determine if there is a fit for us to fulfill your goals • Learn about your ideal prospect profile • Answer any upfront questions you have Copyright Mercury Leads 2016 2 During this meeting we: Meeting Goal: To assess whether or not our solutions can help you and also learn enough about your business to provide you with a custom program and pricing in our next meeting. What to bring to this meeting? • An idea of: • What the CPL cost-per-lead is for your business? • What supporting data and marketing materials you have available in-house? • Learn about your measured KPI´s
  • 3. Meeting 2 - Demo • Take you through a strategic approach to your lead generation efforts • Show you what the investment is for a Pilot or Performance Program Copyright Mercury Leads 2016 3 During this meeting we: Meeting Goal: To show you the exact specs of what a program will look like for you and determine if there are any additional steps that need to be addressed in order to get your program started. What to bring to this meeting? • Anyone else who may need to see or approve the program, it’s pricing, or how it works • An idea of when you’d like to get started
  • 4. Meeting 3 – Kickoff • Understand what really converts your prospects • Creating a strategy for program start • Set a date to get started! Copyright Mercury Leads 2016 4 During this meeting we: Meeting Goal: To complete our knowledge of your business and receive any marketing materials or strategies that have worked for you in the past. And set a date for program start! What to bring to this meeting? • Any stakeholders who will be involved in the program moving forward • Any marketing materials that you have at your disposal • Ideas of what has been successful in converting your audience into leads