Day-to-day marketing responsibilities can be mundane and stressful. But let's not forget about the immense power our industry holds. To remind you of the amazing marketing opportunities awaiting us in 2011, here is a compilation of insightful thoughts by industry gurus.
Download the eBook and share it with friends and co-workers: http://www.hubspot.com/101-marketing-quotes/
30 best Creative, Design & Marketing QuotesMike Hendrixen
30 Creative, Design & Marketing Wisdom, Quotes and Sayings. All photos (c): www.pimgeerts.nl
Featuring quotes from Seth Godin, Albert Einstein, Jim Stengel, Charles Darwin, Mark Zuckerberg, Steve Jobs and Benjamin Franklin.
Et si plus de 75 génies du marketing vous livraient leur meilleure philosophie en marketing, de manière condensée ? Voici 115 incroyables citations marketing à ne pas louper. Des perles d'enseignement en marketing.
According to McKinsey, the world economy's operating system is being rewritten. Changes happen in a speed of light in the 21st Century. It requires a different mindset to lead effectively in the 21st century. This presentation gives an overview on how you can lead effectively in the VUCA world.
Building a Culture of Coaching In Your Sales OrganizationBrett Andersen
Whether you admit it or not, your Sales team forgets your training effort within hours. It's about the science of forgetting. Forgetting happens. But do you know what they do remember? The actions and behaviors that have become habit. They remember what they've unconsciously mastered because that's their zone - good or bad. To do this, your salespeople need a coach - someone who can make the right skills and behaviors second nature. It's time to build a strong culture of coaching excellence.
101 inspiring quotes about communicationJeremy Balius
These inspiring quotes about communication are compiled to make them easily accessible for you to use in your own communications, presentations and speeches.
The quotes cover a wide array of communications topics, including relationships, public speaking, reputation management, PR, internal and external engagement, leadership, marketing and corporate affairs.
I hope you find these quotes inspiring and useful.
Discover more at https://filament.digital
30 best Creative, Design & Marketing QuotesMike Hendrixen
30 Creative, Design & Marketing Wisdom, Quotes and Sayings. All photos (c): www.pimgeerts.nl
Featuring quotes from Seth Godin, Albert Einstein, Jim Stengel, Charles Darwin, Mark Zuckerberg, Steve Jobs and Benjamin Franklin.
Et si plus de 75 génies du marketing vous livraient leur meilleure philosophie en marketing, de manière condensée ? Voici 115 incroyables citations marketing à ne pas louper. Des perles d'enseignement en marketing.
According to McKinsey, the world economy's operating system is being rewritten. Changes happen in a speed of light in the 21st Century. It requires a different mindset to lead effectively in the 21st century. This presentation gives an overview on how you can lead effectively in the VUCA world.
Building a Culture of Coaching In Your Sales OrganizationBrett Andersen
Whether you admit it or not, your Sales team forgets your training effort within hours. It's about the science of forgetting. Forgetting happens. But do you know what they do remember? The actions and behaviors that have become habit. They remember what they've unconsciously mastered because that's their zone - good or bad. To do this, your salespeople need a coach - someone who can make the right skills and behaviors second nature. It's time to build a strong culture of coaching excellence.
101 inspiring quotes about communicationJeremy Balius
These inspiring quotes about communication are compiled to make them easily accessible for you to use in your own communications, presentations and speeches.
The quotes cover a wide array of communications topics, including relationships, public speaking, reputation management, PR, internal and external engagement, leadership, marketing and corporate affairs.
I hope you find these quotes inspiring and useful.
Discover more at https://filament.digital
20 Brian Tracy Leadership Quotes for Inspiration & SuccessBrian Tracy
Success in business comes from great leadership. True leadership is about striving to become better in all areas of life and empowering everyone around you to become the best versions of themselves. Whether you're an entrepreneur, business owner, or manager, here are 20 leadership quotes for a little extra motivation. For more information on great leadership: http://bit.ly/2eGWiuB
Dr. Rick Goodman provides expert tips and tricks on mastering the art of sales. For more information on sales mastery visit www.rickgoodman.com or schedule a sales training workshop at www.advantagecontinuingeducationseminars.com
Every now and then every presenter needs a little dose of inspiration to jumpstart the creation of a beautiful presentation. Hopefully these 13 quotes will inspire you to take your presentation designs to the next level. If you need more inspiration for your decks, visit the www.Ethos3.com blog.
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
---
Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
20 Brian Tracy Leadership Quotes for Inspiration & SuccessBrian Tracy
Success in business comes from great leadership. True leadership is about striving to become better in all areas of life and empowering everyone around you to become the best versions of themselves. Whether you're an entrepreneur, business owner, or manager, here are 20 leadership quotes for a little extra motivation. For more information on great leadership: http://bit.ly/2eGWiuB
Dr. Rick Goodman provides expert tips and tricks on mastering the art of sales. For more information on sales mastery visit www.rickgoodman.com or schedule a sales training workshop at www.advantagecontinuingeducationseminars.com
Every now and then every presenter needs a little dose of inspiration to jumpstart the creation of a beautiful presentation. Hopefully these 13 quotes will inspire you to take your presentation designs to the next level. If you need more inspiration for your decks, visit the www.Ethos3.com blog.
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
---
Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
2. If you wait until
there is another
case study
in your
industry,
you will be
too late.
SETH GODIN
KEYNOTE SPEAKER
AUTHOR OF PERMISSION MARKETING
TWEET EBOOK!
3. People share, read and
generally engage more with
any type of content when
it‟s surfaced through friends
& people they know and trust.
MALORIE LUCICH
FACEBOOK SPOKESPERSON
4. No matter what,
the very first piece of
social media real estate
I‟d start with is a blog.
CHRIS BROGAN
KEYNOTE SPEAKER
FOUNDER, NEW MARKETING LABS
5. Instead of
one-way interruption,
Web marketing
is about delivering
useful content
at just the precise
moment that
a buyer needs it.
DAVID MEERMAN SCOTT
MARKETING STRATEGIST
AUTHOR OF THE NEW RULES OF MARKETING AND PR
8. Remarkable social
media content and
great sales copy are
pretty much the same
—plain spoken words
designed to focus
on the needs
of the reader, listener,
or viewer.
BRIAN CLARK
FOUNDER, COPYBLOGGER
9. The next time you hear
a social media myth, question it.
Ask for the proof,
and ask out loud.
DAN ZARRELLA
SOCIAL MEDIA SCIENTIST
HUBSPOT
10. Bring the best of your authentic
self to every opportunity.
JOHN JANTSCH
AUTHOR OF DUCT TAPE MARKETING
11. There are no magic wands,
no hidden tricks,
and no secret handshakes
that can bring you
immediate success,
but with time, energy,
and determination
you can get there.
DARREN ROWSE
FOUNDER, PROBLOGGER
Image Credit: Hryck
12. Your culture is your brand.
TONY HSIEH
CEO, ZAPPOS.COM
TWEET EBOOK!
13. Focus on the
core problem
your business
solves & put out
lots of content
& enthusiasm,
& ideas about how
to solve that problem.
LAURA FITTON
FOUNDER, ONEFORTY.COM
14. You can‟t just ask
customers what
they want and
then try to give
that to them.
By the time you get it
built, they‟ll want
something new.
STEVE JOBS
CEO, APPLE
15. The biggest mistake we see
companies make when they first
hit Twitter is to think about it
as a channel to push out information.
TIM O‟REILLY & SARAH MILSTEIN
CO-AUTHORS OF THE TWITTER BOOK
17. Don’t be afraid to get
creative and experiment
with your marketing.
MIKE VOLPE
CHIEF MARKETING OFFICER
HUBSPOT
18. You need the kind of
objectivity that makes
you forget everything
you‟ve heard,
clear the table,
and do a factual study
like a scientist would.
STEVE WOZNIAK
CO-FOUNDER, APPLE
19.
20. …the Internet
has turned what
used to be a
controlled, one-
way message
into a real-time
dialogue with
millions.
DANIELLE SACKS
WRITER, FAST COMPANY
21. In today‟s
information age
of Marketing and
Web 2.0, a
company‟s
website is the
key to their
entire business.
MARCUS SHERIDAN
AUTHOR OF THE SALES LION BLOG
MARKETING SPEAKER
22. The way you can understand
all of the social media
is as the creation of
a new kind of public space.
DANAH BOYD
SOCIAL MEDIA RESEARCHER
MICROSOFT
23.
24. D
What makes content engaging is
relevancy. You need to connect
the contact information with the
content information. GAIL GOODMAN
PRESIDENT & CEO
CONSTANT CONTACT
25. Give them quality.
That's the best kind of advertising.
MILTON HERSHEY
FOUNDER
THE HERSHEY CHOCOLATE COMPANY
26. More contact means more sharing of
information, gossiping, exchanging,
engaging—in short, more word of mouth.
GARY VAYNERCHUK
AUTHOR OF THE THANK YOU ECONOMY
30. Institutions that
once had to go
through media
to deliver
information
are now
themselves
media.
ANDREW NACHISON
FOUNDER, WE MEDIA
Image Credit: chris.corwin
31. Before you create
any more “great
content,” figure out
how you are going
to market it first.
JOE PULIZZI & NEWT BARRETT
AUTHORS OF GET CONTENT GET CUSTOMERS
Image Credit:cadfael1979
32. If you have more money than
brains, you should focus on
outbound marketing. If you have
more brains than money, you
should focus on inbound
marketing.
GUY KAWASAKI
FORMER CHIEF EVANGELIST, APPLE
CO-FOUNDER, ALLTOP.COM
Image Credit: RangerRick
33. People shop and learn
in a whole new way
compared to just a few
years ago, so marketers
need to adapt or risk
extinction.
BRIAN HALLIGAN
CO-AUTHOR OF INBOUND MARKETING
CHIEF EXECUTIVE OFFICER, HUBSPOT
34. Image Credit:
D
notashamed
Understand why and how
your audience uses technology
and then start trying to align
your communications efforts.
BRIAN REICH & DAN SOLOMON
AUTHORS OF MEDIA RULES!
D
35. Audiences everywhere are tough. They
don‟t have time to be bored or brow beate
by orthodox, old fashioned advertising.
CRAIG DAVIS
36. The attention economy is not
growing, which means we have to
grab the attention that someone
else has today. BRENT LEARY
CO-FOUNDER, CRM ESSENTIALS
Image Credit: Sidereal
37. Image Credit:
Jeremy Brooks
We have embarked
upon the world‟s
largest and longest
cocktail party,
and every issue
imaginable is up
for grabs.
GEOFFREY MOORE
AUTHOR OF DEALING WITH DARWIN
D
38. Social media are tools.
Real time is a mindset.
DAVID MEERMAN SCOTT
MARKETING STRATEGIST
AUTHOR OF THE NEW RULES OF MARKETING AND PR
Image Credit: stockerre
39. Increasingly, search is our
mechanism for how we understand
ourselves, our world, and our place
within it.
JOHN BATTELLE
FOUNDER
FEDERATED MEDIA PUBLISHING
Image Credit:
MicMacPics1
40. Either write something worth reading or
do something worth writing about.
BENJAMIN FRANKLIN
Image Credit:
lhalstead
41. Search,
a marketing
method that
didn‟t exist a
decade ago,
provides the
most efficient
and inexpensive
way for
businesses to
find leads. JOHN BATTELLE
JOURNALIST
FOUNDER, FEDERATED
MEDIA PUBLISHING
42. For the past 10
years, corporations
have been trained
that they should use
all the different
media...
But the Internet is
becoming the
umbrella.
LARRY WEBER
AUTHOR OF MARKETING TO THE SOCIAL WEB Image Credit:
D
Unlimited
43. Doing well with blogging
is not about writing one key
post, it is about performing day
after day and helping a few
people at a time.
AARON WALL
AUTHOR OF THE SEOBOOK BLOG
44. You can‟t
expect
to just write and
have visitors
come to you
—that‟s too
passive.
ANITA CAMPBELL
FOUNDER & CEO,
SMALLBIZTRENDS.COM
Image Credit: Aunt Owwee
45. Image Credit:
winterofdiscontent
Word-of-mouth
marketing has
always been
important.
Today, it‟s more
important than
ever because of the
power of the Internet.
JOE PULIZZI & NEWT BARRETT
AUTHORS OF GET CONTENT GET CUSTOMERS D
46. In a way, the Web is like
your Hollywood agent:
It speaks for you whenever
you‟re not around to comment.
CHRIS BROGAN & JULIEN SMITH
AUTHORS OF TRUST AGENTS
Image Credit:
gavinj1984
47. Image Credit:
CarbonNYC
For business,
our Internet
love affair was
a gift from the
gods.
GARY VAYNERCHUK
AUTHOR OF
THE THANK YOU ECONOMY
48.
49. Good content
should be at the
heart of your
strategy, but it is
equally important
to keep the display
context of that
content in mind as
well.
TIM FRICK
AUTHOR OF RETURN ON ENGAGEMENT
Image Credit: Lee Ann L.
50. No matter what or
whom we‟re talking
about, from movies
to chiropractors to
books to financial
planners, the
consumer hankers
after specialization.
SUSAN FRIEDMANN
AUTHOR OF RICHES IN NICHES
51.
52.
53.
54.
55.
56.
57.
58. To trust agents,
hyperlinks are the
twenty-first-century
equivalent of the
name-dropper.
CHRIS BROGAN & JULIEN SMITH
AUTHORS OF TRUST AGENTS
59.
60. Image Credit:
Nisha A
Marketers need to build digital
relationships and reputation
before closing a sale.
CHRIS BROGAN
KEYNOTE SPEAKER
FOUNDER, NEW MARKETING LABS
61. Image Credit:
By PinkMoose
…as you‟ve noticed,
people don‟t want to
be sold.
What people do want is
news and information
about the things they
care about.
LARRY WEBER
AUTHOR OF MARKETING TO THE SOCIAL WEB
62. You want to invent new ideas,
not new rules.
DAN HEATH
MARKETING SPEAKER
CO-AUTHOR OF MADE TO STICK
Image Credit:
doug88888
63. Businesses should
follow
and learn from others‟
successes and failures
in order to better
understand and predict
their own.
BEN MEZRICH
AUTHOR OF THE ACCIDENTAL BILLIONAIRES
Image Credit:
Menina Dedê
TWEET QUOTE!
64. Companies are
learning that it‟s
much better to offer
customers a place
to give direct
feedback at their
virtual doorstep
than to ignore
complaints and let
them crop up
everywhere.
BRIAN REICH & DAN SOLOMON
AUTHORS OF MEDIA RULES!
Image Credit: Artiii
65. To be successful
and grow your business and
revenues, you must
match the way you market your
products with the way your
prospects learn about
and shop for your products.
BRIAN HALLIGAN
CO-AUTHOR OF INBOUND MARKETING
CHIEF EXECUTIVE OFFICER, HUBSPOT
66. Image Credit: Ziębol
Smartphones are
reinventing the connection
between companies
and their customers.
RICH MINER
PARTNER, GOOGLE VENTURES
CO-FOUNDER, ANDROID
67. Understand the key factors
in the math behind
viral marketing, and use those
to figure out what it DAVID SKOK
GENERAL PARTNER,
takes to get viral growth. MATRIX PARTNERS
Image Credit: Woodlouse
68. You‟ve probably
got a device on
you that can shoot
decent video,
so what‟s stopping
you?
Capture and share
some moments.
STEVE GARFIELD
VIDEO BLOGGER
AUTHOR OF GET SEEN Image Credit:
KTVee
69. Think like a
customer.
PAUL GILLIN
AUTHOR OF THE NEW INFLUENCERS
Image Credit: decafinat
70. Effective
engagement is
inspired by the
empathy that
develops simply
by being human.
BRIAN SOLIS
PRINCIPAL, ALTIMETER GROUP
AUTHOR OF ENGAGE!
Image Credit:
EUSKALANATO
74. Holding back
technology to
preserve broken
business models is
like allowing
blacksmiths to veto
the internal
combustion engine in
order to protect their
DON TAPSCOTT & ANTHONY D. WILLIAMS
horseshoes. AUTHORS OF WIKINOMICS
75. Image Credit: greeka
The future of business
is social.
EET EBOOK!
BARRY LIBERT
AUTHOR OF SOCIAL NATION
CEO, MZINGA
76. Keep your eye out for
hot topics and trends.
The media is constantly
looking for timely
stories.
JIM KUKRAL
MARKETING SPEAKER
AUTHOR OF ATTENTION!
Image Credit: motograf
77. Traditional methods
of sales prospecting
are grossly inefficien
JILL KONRATH
SALES KEYNOTE SPEAKER
AUTHOR OF SNAP SELLING
Image Credit: dominiqu
78. I can take what
I learned from
writing articles,
educate a new
audience with
a new channel,
and leapfrog
other
companies
who aren‟t
embracing this
now.
BRIAN J. CARROLL
CEO, INTOUCH
Image Credit: John Vetterli
79. By publishing
content that shows
buyers you
understand their
problems and can
show them how to
solve them, you
build credibility.
ARDATH ALBEE
AUTHOR OF EMARKETING STRATEGIES
FOR THE COMPLEX SALE
80. Already, companies
that speak in the
language of the
pitch,the dog-and-pony
show, are no longer
speaking
to anyone.
THE CLUETRAIN MANIFESTO
Image Credit: Dottie Mae
81. Authenticity, honesty, and personal
voice underlie much of what‟s
successful on the Web. RICK
CO-AUTHOR THE CLUETRAIN MAN
82. Your organization
is becoming hyperlinked.
Whether you like it or not.
It‟s bottom-up; it‟s unstoppable.
DAVID WEINBERGER
AUTHOR OF EVERYTHING IS MISCELLANEOUS
83. When all you‟ve got is a hammer,
bad service looks like a nail.
DOC SEARLS
JOURNALIST
CO-AUTHOR OF
THE CLUETRAIN MANIFESTO
TWEET EBOOK!
84. Take two ideas
and put them
together to make
one new idea.
After all, what is a
Snuggie but the
mutation of a
blanket and a
robe?
JIM KUKRAL
MARKETING SPEAKER
AUTHOR OF ATTENTION!
86. Image Credit: BlakJakDavy
DAVID SITEMAN GARLAND
HOST OF THE RISE TO THE
TOP
Money
follows
passion—
not the other
way around. TWEET EBOOK!
87. For many businesses,
the fear behind their social media reluctance
isn‟t just fear of failure but of blame and
accountability—both individual and collective.
JAY BAER & AMBER NASLUND
AUTHORS OF THE NOW REVOLUTION!
88. Companies need to lighten up and take
themselves less seriously.
They need to get
a sense of humor.
THE CLUETRAIN MANIFESTO
89.
90. By listening,
marketing will re-learn
how to talk.
DOC SEARLS & DAVID WEINBERGER
CO-AUTHORS OF THE CLUETRAIN MANIFESTO
91. Companies need
connections to thei
markets to create
long-term loyalty.
CHARLENE LI & JOSH BERNOFF
AUTHORS OF GROUNDSWELL
92. There‟s a lot of fear-
mongering about
“losing control” of
your brand online,
when, in fact, you‟ve
got control over as
much as you always
have: how you
present your
business and how
you act.
JAY BAER & AMBER NASLUND
AUTHORS OF THE NOW REVOLUTION
93. Be passionate
about the culture and
the business, and
remain positive,
because it inspires
others.
BARRY LIBERT
AUTHOR OF SOCIAL NATION
CEO, MZINGA
94. Good is the enemy of
great... The vast majorit
of good companies
remain just that—good,
but not great.
JIM COLLI
AUTHOR OF GOOD TO GRE
Image Credit: Charles
95. Those who build
and perpetuate mediocrity…
are motivated more by
the fear of being left behind.
JIM COLLINS
AUTHOR OF GOOD TO GREAT
96. …one way to
sell a consumer
something in
the future is
simply to get his
or her
permission in SETH GODIN
AUTHOR OF PERMISSION MARKETING
advance.
97. In this age of
microblogging
and two-second
sound bites,
almost no one
has the attention
span, or time, to
read more than a
few sentences.
TIM FRICK
AUTHOR OF RETURN ON ENGAGEMENT
98. Once you have
your questions
and stories, map
them to the
buying process—
just as your
prospect will
experience them.
ARDATH ALBEE
AUTHOR OF EMARKETING
STRATEGIES FOR THE COMPLEX
SALE
99. What we really need is
a mindset shift that will
make us relevant to
today‟s consumers, a
mindset shift from
„telling & selling‟ to
building relationships.
JIM STENGEL
FORMER GLOBAL MARKETING OFFICER
PROCTER & GAMBLE
100. It no longer makes economic sense to
send an advertising message to the
many in hopes of persuading the few.
M. LAWRENCE LIGHT
FORMER CHIEF MARKETING OFFICER
MCDONALDS
101. When you break down
all the fluff,
there are two ways to
promote and market
your business: dumber,
slower, and
expensive—or smarter,
faster, and cheaper.
DAVID SITEMAN GARLAND
HOST OF THE RISE TO THE
TOP
102. RAND FISHKIN
FOUNDER, SEOMOZ
There is no black magic
to successfully attracting
customers via the Web.